Northlight Analytics Partners Inc.·2d agoDynamic Pricing Guardrails: Floors, Ceilings and Approvals That WorkAutomated price changes are only as safe as the limits around them. Here is how to set floors, ceilings and approval rules.
Northlight Analytics Partners Inc.·6d agoMarketplace Price Parity and Channel Conflict: A Practical GuideBrands sell on marketplaces, their own sites and through distributors. Here is how to keep prices fair across all of them.
Northlight Analytics Partners Inc.·Oct 29Festive Season Promotion Planning in India Without OverspendA budget, a calendar and a stop rule: how to plan festive offers that earn their cost.
Northlight Analytics Partners Inc.·Oct 28Promotion Mechanics: Percent Off, Bundles or Buy More Save MoreThe same discount can be framed three ways. Each one changes who buys, how much and when.
Northlight Analytics Partners Inc.·Oct 26Halo and Cannibalization: Reading the Whole Category, Not One SKUA promotion that wins on one item can lose on its neighbours. Here is how to see the net effect.
