Wheels Up Collective Marketing Agency·5d agoThe Hidden Cost of Duplicate Contacts: How Dirty CRM Data Hurts RevenuePull up your CRM right now and look at your total contact count. Now take a guess at what percentage of that list is duplicates — the same…
Relax, It's Just Marketing·Feb 7Stats Get You the Meeting. Stories Get You the Deal.For years, revenue teams have debated what matters more — data or storytelling.
Talha Fakhar·Jan 28The 2026 GTM Playbook Built for Shorter Sales CyclesThe 2026 GTM Playbook Built for Shorter Sales Cycles
Gerri Knilans·Sep 22, 2025Accelerating the B2B Sales Process: What Works in 2025To shorten the b2b sales cycle, look beyond surface metrics like lead volume or conversion rate.
Stefan Herbert·Jul 30, 2024How I Used an Amazon-Style Narrative to Drive a Strategic Sales CycleIn my last posts I discussed when and how to use the Inquire Game to drive complex B2B buying decisions. Today I’m going to provide a real…
