Robert Durrant·Apr 13If Times Are So Tough… Why Is Everyone Still Spending?Scroll your social feed or turn on the news and you’ll see the same narrative on repeat: Everything is expensive. People are struggling…
Thomashudsonth·Aug 30, 2022Food Eco-Labelling: The Next Challenge — Launchpad ResearchFrom traffic light nutrition labelling to pricing per 100g, litre, kilo — an everyday 2022 UK grocery shop requires consumers to wade…
Leonaustin·Jul 25, 2022The importance of Inclusive/Accessible design — Launchpad ResearchFor decades, brands have focused on developing and designing their products to meet broad consumer needs, whether that be through new…
Leonaustin·Jun 15, 2022Is your marketing plan prepared for changes to HFSS restrictions? — Launchpad ResearchAs we reported earlier this month, consumers are changing their shopping behaviours towards their choice of brands of household goods…
Leonaustin·Jan 20, 2022Shopper insight: Shopping through the generations — Launchpad ResearchEach of the four generational demographics that we work with today — Baby Boomers, Gen X, Millennials and Gen Z — has very specific…
