Latana·Apr 17, 2025How extensive is acquiescence bias in brand research, and how can it be mitigated?Survey research can be subject to many sorts of biases. One of the most interesting ones in brand research is acquiescence bias — the…
Marc Stoiber·Apr 2, 2024What the flippening?This is going to sound like heresy. But after years of tireless study, I’ve discovered that businesspeople are human.
VANESSA DOLL·Nov 14, 2023How a CPG food brand can use competitive analyses to revitalizeEight questions to ask that will help determine the scale of evolution for your CPG food brand package design refresh.
Marbox·Jun 12, 2023Fubar Branding: How to ignore Brand Analytics completely and hope to get away with itThe art of brand destruction! Learn the risky paths of ignoring analytics, market research, and metrics. An amusingly catastrophic journey!
InBetter MarketingbyHamed Seyed-allaei·May 23, 2023Painting Brands with AI: A Pictorial Exploration of Corporate IdentitiesUtilizing Midjourney, a generative AI model, to portray global brands, unveiling a spectrum from dystopian nightmares to utopian visionsA response icon7
