Sem Costura·6d agoTecido inteligente: o que foi prometido, o que chegou e o que ficou na vitrineHá mais de uma década, a indústria promete camisetas e sutiãs que medem batimentos, respiração e postura. O que as revisões científicas…
Martin Jones·Sep 23The Anti-Discount Playbook: How Swiss Brand On Plans to Take On Nike with a $1B Buyback and a Bet…At its first Investor Day since 2023, On laid out a 2029 roadmap built on premium pricing, new sports categories, and its biggest capital…
Genyasker·Sep 7Why Is Thermal Regulation Important During High-Intensity Football?How the body manages heat and cold in the modern game — and why advanced thermal insulation is becoming part of the football performance…
Timeless Wisdom·Aug 26Why Some People React Negatively to Athletes Wearing ThongsA Look Into Identity, Insecurity, and Social Signalling
Wei Kan·Aug 21The Acquirer’s PatienceWhat FILA, Arc’teryx and a decade of deals reveal about what Chinese capital is really buying, and why Puma is the hardest case yet.
