Ulrich Hommel·Apr 20Forecasting Admissions in a Fragmented MarketA Framework for International Business Schools
Salil Gupta·Dec 23, 2025Why “Quality” Is the Most Misleading Word in International Student Recruitment and Admissions“Quality international students” is a phrase I’ve heard so often that it almost loses its meaning. It appears in strategy documents…
Salil Gupta·Dec 15, 2025The College Lessons That Still Guide My Career in Higher EducationReflecting on my college years, I see how those early days shaped me in ways I never expected when I first stepped on campus, whether in…
Rose Huang·Aug 21, 2025Why Ignoring Chinese Students Could Sink Your School’s Enrollment — And How Social Media Can Turn…A Data-Driven Guide to Tapping China’s Booming Student Market and Boosting Your Brand
Salil Gupta·Nov 26, 2024Ethical Marketing for Higher Education Institutions: Why It Matters and What Should be Considered?Since March 2020, more than 60 US institutions have closed or merged with other institutions, primarily due to economic challenges and…
