Ulrich Hommel·Apr 20Forecasting Admissions in a Fragmented MarketA Framework for International Business Schools
Salil Gupta·Dec 23, 2025Why “Quality” Is the Most Misleading Word in International Student Recruitment and Admissions“Quality international students” is a phrase I’ve heard so often that it almost loses its meaning. It appears in strategy documents…
Salil Gupta·Dec 15, 2025The College Lessons That Still Guide My Career in Higher EducationReflecting on my college years, I see how those early days shaped me in ways I never expected when I first stepped on campus, whether in…
Rose Huang·Aug 21, 2025Why Ignoring Chinese Students Could Sink Your School’s Enrollment — And How Social Media Can Turn…A Data-Driven Guide to Tapping China’s Booming Student Market and Boosting Your Brand
Salil Gupta·Nov 26, 2024Ethical Marketing for Higher Education Institutions: Why It Matters and What Should be Considered?Since March 2020, more than 60 US institutions have closed or merged with other institutions, primarily due to economic challenges and…
Hung Nguyen·Apr 29, 2024Courting students on Instagram: The tale of three universitiesInstagram partially answers why student recruitment at Goldsmiths has been poor, as more distinguished colleagues are about to leave in the…
Sheng Ping·Feb 3, 2024University marketing in China is not about knowing a bunch of channels!It’s about understanding and resonating with their characteristics, and forging meaningful connections with these Chinese students!
Sheng Ping·Jan 15, 2024More Chinese students are choosing France as a study abroad destination?Did you know — More Chinese students are choosing business, science, and engineering majors for their studies in France! 🇨🇳🇫🇷📚
InDataFrens.sgbyPatrick Oh·Oct 11, 2023Innovative Recruitment Strategies for Training Companies: Building Learning Communities and BeyondIn the dynamic landscape of training and education, training companies are constantly seeking innovative ways to improve their recruitment…A response icon1A response icon1
Sheng Ping·Mar 30, 2023The Value of Listening to Parents in International Student RecruitmentWorking in the education industry, I’ve noticed that Chinese parents often play a crucial role in their children’s decision to study abroad.A response icon1A response icon1
