Tiffany Markman·Jan 16, 2024How Trump talks — marketing or madness?Is former US president Donald Trump’s distinctive way of speaking deliberate, carefully thought-out and part of some kind of long-term…
Tiffany Markman·Oct 31, 2023How to present a “good deal”Ever heard of psychological pricing? It’s a clever strategy that involves setting prices in a way that triggers subconscious reactions in…
Tiffany Markman·Sep 27, 2023Ducks or cups or both?“Do you want to have a bath now?” I’d ask my two-year-old. “No, thank you,” she’d reply. For almost a year, her response to any yes or no…
Tiffany Markman·Aug 8, 2023Social media survival strategyHere’s my survival strategy for social media: investing the least time, effort and energy I can get away with, in order to yield the best…
Tiffany Markman·Jul 20, 2023Brand values are boring — and what to do about itHere’s a joke: Why did the company change one of its values to “Productivity above all else”? Because “Widespread mediocrity and napping…
