Tiffany Markman·Jan 16, 2024How Trump talks — marketing or madness?Is former US president Donald Trump’s distinctive way of speaking deliberate, carefully thought-out and part of some kind of long-term…
Tiffany Markman·Oct 31, 2023How to present a “good deal”Ever heard of psychological pricing? It’s a clever strategy that involves setting prices in a way that triggers subconscious reactions in…
Tiffany Markman·Sep 27, 2023Ducks or cups or both?“Do you want to have a bath now?” I’d ask my two-year-old. “No, thank you,” she’d reply. For almost a year, her response to any yes or no…
Tiffany Markman·Aug 8, 2023Social media survival strategyHere’s my survival strategy for social media: investing the least time, effort and energy I can get away with, in order to yield the best…
Tiffany Markman·Jul 20, 2023Brand values are boring — and what to do about itHere’s a joke: Why did the company change one of its values to “Productivity above all else”? Because “Widespread mediocrity and napping…
Tiffany Markman·May 27, 2023Humans who speakConsidering the impact of the “civilian professional” speaker
Tiffany Markman·Apr 29, 2023How to write really good AI promptsIf I had R10 for each time someone asked me to give an opinion on ChatGPT in the last month or so, I’d treat myself to a salmon dish at…
Tiffany Markman·Mar 29, 2023Don’t Pick the Low-Hanging FruitIn the area of creative thinking and idea generation, when you opt for what’s obvious or easy, you’re being “basic”. As marketers and…A response icon1A response icon1
Tiffany Markman·Feb 25, 2023Could the emperor be naked as hell?Tiffany Markman has realised that we, the creative citizens of Africa, suffer from imposter syndrome.
Tiffany Markman·Jan 31, 2023Ask Me Anything. Sort Of.I’m not famous enough for a Wired Autocomplete Interview or even a casual AMA (Ask Me Anything), but I do get a lot of the same questions…
