Bill Kenney·Feb 9, 2020The Less Obvious Benefits to Measuring Trade Show ROIThere are many reasons to measure trade show ROI. The most obvious: to improve marketing performance. After all, without baseline metrics…
Bill Kenney·Feb 1, 2020A Lesson in Maximizing Trade Show ROI from Great BakersWhat is there to learn about trade show ROI from great bakers? The answer: ratios. For example:
Bill Kenney·Jan 29, 2020Navigate Your Marketing ROI GPS-styleIt’s hard to imagine driving these days without GPS. The experience of getting lost or struggling with oversized maps has all but…
Bill Kenney·Dec 27, 2019The Best 2020 Event Selection StrategyYou might be thinking: “wow, they’re confident.” In fact, we are. Because when it comes to developing an event selection strategy for our…
Bill Kenney·Dec 21, 2019The Four Biggest Stumbling Blocks to Trade Show SuccessA report by PwC values the B2B trade show market at $14.3 billion. By 2021, that figure is expected to reach $16.8 billion. Renowned as…
Bill Kenney·Dec 19, 2019Achieving Trade Show Success in Ways You May Never Have ExpectedAs 2019 comes to a close, many CEOs of scaling ventures are taking stock of the year’s marketing investments. They’re looking at their…
Bill Kenney·Nov 19, 2019Why Take a Systems Approach to Marketing?Scientists and engineers define a system as any group of interacting, interrelated, or interdependent parts that form a complex and…
Bill Kenney·Sep 9, 2019Setting C-suite Appointments like a BossSetting appointments with CEOs, COOs, CFOs, CIOs, CTOs, CISOs, CMO’s and other organizational leaders are the lifeblood of B2B sales. Top…
Bill Kenney·Jul 8, 2019The Importance of Market Research for Scaling FirmsOn June 25th we spoke with Michael Vigeant, CEO of Greatblue Research in a webinar we titled: What You Don’t Know Can Kill Your Business…
Bill Kenney·Jul 6, 2019Keeping an Eye on Your Target MarketKnowing your target market is part and parcel to starting a successful business. In the absence of a remote sense of whom your product is…
