Bill Kenney·Feb 9, 2020The Less Obvious Benefits to Measuring Trade Show ROIThere are many reasons to measure trade show ROI. The most obvious: to improve marketing performance. After all, without baseline metrics…
Bill Kenney·Feb 1, 2020A Lesson in Maximizing Trade Show ROI from Great BakersWhat is there to learn about trade show ROI from great bakers? The answer: ratios. For example:
Bill Kenney·Jan 29, 2020Navigate Your Marketing ROI GPS-styleIt’s hard to imagine driving these days without GPS. The experience of getting lost or struggling with oversized maps has all but…
Bill Kenney·Dec 27, 2019The Best 2020 Event Selection StrategyYou might be thinking: “wow, they’re confident.” In fact, we are. Because when it comes to developing an event selection strategy for our…
Bill Kenney·Dec 21, 2019The Four Biggest Stumbling Blocks to Trade Show SuccessA report by PwC values the B2B trade show market at $14.3 billion. By 2021, that figure is expected to reach $16.8 billion. Renowned as…
