Scalingseeds·Sep 25Finding Your Ideal Customer Profile: 5 Key Strategies for Business GrowthA successful go-to-market strategy starts with knowing exactly who you want to reach. Who needs your product most, and what makes them…
Snezana Zivcevska-Stalpers·Sep 1Crossing the Pond: A European B2B Founder’s Guide for the U.S. MarketWinning the American market takes much more than technology. It takes preparation, curiosity, humility, and a good understanding of how the…
Beyond Borders Marketing·Apr 13How to Adapt Global Positioning for U.S. Buyers Without Losing Brand ConsistencyMany overseas-headquartered B2B companies know something is off in the U.S. long before they know exactly what it is.
Falls Shu·Apr 30, 2025Why Past Success Can Be Dangerous: A Jewelry Brand’s Tough Lesson in the U.S. MarketA few years ago, we worked briefly with a Chinese jewelry brand — just two months, to be exact. It wasn’t a long partnership, but the…
InThe Koleta Brief | GTM, AI, and B2B SaaS GrowthbyRick Koleta·Aug 10, 2024Accelerate Your B2B SaaS Growth in the US Market with Expert GuidanceIntroduction
