Whitney Lamphere·Oct 16The Projects a Studio Should Turn DownEvery studio has taken work it should have declined, and the tell is almost always visible in the first conversation.
Whitney Lamphere·Oct 14Your First Marketing Hire Inherits Every Unwritten DecisionThe handoff everyone plans is a folder of files, and the part that decides whether it works is never in the folder.
Whitney Lamphere·Sep 16Mood Boards Are a Negotiation, Not a DirectionA wall of reference images is the moment a studio and a founder agree on what their shared words actually mean.
Whitney Lamphere·Sep 14Presenting Is Half the WorkA strong concept shown badly dies in the room, and the studio that showed it owns that outcome.
Whitney Lamphere·Sep 4The Type Stack Nobody Budgets ForA typeface gets chosen in a presentation and then has to survive a website, an app, a vendor, and a lawyer.
