Whitney Lamphere·Oct 16The Projects a Studio Should Turn DownEvery studio has taken work it should have declined, and the tell is almost always visible in the first conversation.
Whitney Lamphere·Oct 14Your First Marketing Hire Inherits Every Unwritten DecisionThe handoff everyone plans is a folder of files, and the part that decides whether it works is never in the folder.
Whitney Lamphere·Sep 16Mood Boards Are a Negotiation, Not a DirectionA wall of reference images is the moment a studio and a founder agree on what their shared words actually mean.
Whitney Lamphere·Sep 14Presenting Is Half the WorkA strong concept shown badly dies in the room, and the studio that showed it owns that outcome.
Whitney Lamphere·Sep 4The Type Stack Nobody Budgets ForA typeface gets chosen in a presentation and then has to survive a website, an app, a vendor, and a lawyer.
Whitney Lamphere·Aug 28The Logo Is One Asset Among FortyFounders approve a mark and assume the brand is finished, and then the company starts building everything the mark cannot do.
Whitney Lamphere·Aug 19The Brief Is the DeliverableStudios sell identity systems and rebrands, and the document that decides whether either one works is the one nobody prices.
Whitney Lamphere·Aug 14Write the Guidelines in Month SixThe guide that ships with a rebrand documents intentions, and the version worth keeping gets written after the identity survives real use.
Whitney Lamphere·Aug 11The File Structure Is Part of the BrandEvery identity eventually gets applied by someone who was not in the room, and the folder you hand over decides what they build.A response icon2A response icon2
Whitney Lamphere·Aug 3Set your price like a brand not a spreadsheetWhy the number on your proposal signals your positioning long before it touches your revenue, and what happens when you get the order…
