Turn insights into outcomes
Featured Content
Introducing Halo Agents
Halo, Permutive’s new agentic suite, is built to drive revenue growth by enabling – for the first time – direct buying to scale infinitely across publishers and campaigns
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From scale to accountability: The new agency value equation
Discover how leading agencies are rebuilding efficiency and accountability in programmatic media. Learn the 3-step blueprint to reclaim ROI, reduce waste, and deliver verifiable performance through data-enriched PMPs.
The curation revolution: Rebuilding trust and transparency in programmatic
Discover how leading agencies are rebuilding efficiency and accountability in programmatic media. Learn the 3-step blueprint to reclaim ROI, reduce waste, and deliver verifiable performance through data-enriched PMPs.
The performance paradox: Why programmatic efficiency is broken
Discover how leading agencies are rebuilding efficiency and accountability in programmatic media. Learn the 3-step blueprint to reclaim ROI, reduce waste, and deliver verifiable performance through data-enriched PMPs.
The new agency value equation: Reclaiming client ROI from programmatic waste
Discover how leading agencies are rebuilding efficiency and accountability in programmatic media. Learn the 3-step blueprint to reclaim ROI, reduce waste, and deliver verifiable performance through data-enriched PMPs.
Curation as a revenue diversification strategy: Lessons from The Arena Group
The Arena Group is finding new ways to take control of its data and revenue. Discover their powerful new approach centered on curation.
How Acxiom and Fundamental Group are solving for the Outcomes Era
Acxiom’s Ruowen Liscio and Fundamental Group’s Angus Maclaine discuss solutions for the Outcomes Era in advertising. Discover how predictive targeting, curation, and AI are delivering results in a privacy-first world.
Meet Permutive’s Halo agents: infinitely scale direct buying
Scaling direct sales and maximizing data collaboration requires intelligent action, not just dashboards. Watch how Permutive is driving revenue growth with the launch of Halo, our new agentic suite designed to enable infinite scaling across campaigns and publishers.
How billions of audience opinions drive meaningful advertising performance for Ranker
Discover how Ranker leverages unique post-opinion consumption data and Permutive’s platform to drive meaningful advertiser performance and audience engagement.
The Outcomes Era is here: How publishers can win back the Open Internet
Permutive CEO Joe Root announces the launch of Halo, a suite of sell-side AI agents, to help publishers build better ad products and compete with Walled Gardens on outcomes. This suite is designed to enable publishers to scale direct buying infinitely in the new era of advertising defined by AI and agentic buying protocols.
The Publisher’s Strategic Advantage (3/3)
Learn from Aline Zenses, Permutive’s MD of DACH, on why a powerful outcome-driven sales narrative is only as good as your team’s ability to execute it. In this series, we’ve covered why publishers now hold the data advantage and how to package that data into an outcome-driven sales story.
The Publisher’s Strategic Advantage (2/3)
Learn from Aline Zenses, Permutive’s MD of DACH, on how the data advantage has shifted towards premium publishers, and why the critical next step is to translate that edge into a compelling sales narrative. Your first-party data isn’t just for targeting; it’s your most valuable product.
Navigating CTV: TelevisaUnivision’s addressability blueprint
Audience fragmentation is the top obstacle for maximizing CTV publisher revenue. Watch this on-demand webinar, “Navigating CTV,” to learn TelevisaUnivision’s successful blueprint. You’ll hear how they overcame fragmentation using a unified, privacy-safe ID to activate audiences at scale and unlock the full value of their premium video inventory.
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