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Collabz is a creator collaboration platform designed to connect brands and content creators in a shared workspace for managing influencer partnerships and campaigns. The platform helps businesses discover creators that align with their brand while enabling creators to connect with companies seeking authentic promotional content. Collabz supports campaign collaboration through tools for strategy planning, communication, and content management across multiple digital channels. Brands can use the platform to create content for social media, advertising, eCommerce, and other online marketing initiatives. The solution also helps businesses grow engagement and social media audiences through creator-driven campaigns and authentic collaborations. By simplifying influencer relationship management and campaign execution, Collabz helps brands and creators work together more efficiently and effectively.

Cruva is a web-based influencer and affiliate marketing platform for brands and agencies working with TikTok Shop creators. It helps teams discover and recruit creators, manage outreach and campaign workflows, coordinate product seeding and collaborations, and track creator content, sales, and commissions. Cruva connects with commerce and advertising accounts so teams can review performance and manage creator campaigns alongside their storefront activity. Its workspace includes campaign and creator management, reporting dashboards, and AI-assisted workflows for planning and operating partnerships. Brands can use the platform to organize creator relationships from initial discovery through campaign execution and performance review, while creators can participate through Cruva’s separate creator-facing tools.