Audience
Founder-led Indian D2C brands that sell through Instagram DMs and WhatsApp
About Behaf
Behaf is a WhatsApp-first commerce platform for Indian direct-to-consumer brands. Sellers upload products, prices and variants, then share a storefront link through channels such as Instagram so shoppers can browse, ask questions and place orders in WhatsApp. Its AI sales agent answers product and delivery questions, recommends items and bundles, and can send payment links. Behaf supports prepaid and cash-on-delivery orders, including COD confirmation before dispatch, and connects order handling with PayU payments and Shiprocket pickup, shipping and tracking. A seller dashboard organizes customer and order information and lets sellers review conversations or handle issues escalated by the agent. The service is aimed at Indian brands selling physical goods such as fashion, jewellery, beauty, wellness, food and home products, particularly those turning social-media interest and messaging conversations into sales.
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Pricing
Starting Price:
5% + ₹5 per order
Pricing Details:
Founding 100 rate: 5% of order value + ₹5 per shipped order, plus 18% GST on the fee. After the first 100 brands, the rate is 10% + ₹5 per shipped order + GST. No setup or monthly fee. Sellers pay shipping charges through their Shiprocket wallet.
Integrations
Company Information
Behaf Pvt Ltd
Founded: 2024
India
www.behaf.co
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Product Details
Platforms Supported
Cloud
Training
Documentation
Videos
Support
Phone Support
Online
Behaf Frequently Asked Questions
Q: What kinds of users and organization types does Behaf work with?
Behaf works with these users and organization types: Mid Size Business, Small Business, Enterprise, Freelance, Nonprofit, Government, and Startup.
Q: What languages does Behaf support in their product?
Behaf supports these languages: English, Hindi, Tamil, Malayalam, and Bengali.
Q: What kind of support options does Behaf offer?
Behaf offers support via phone support and online.
Q: What other applications or services does Behaf integrate with?
Behaf integrates with: PayU, Shiprocket, and WhatsApp.
Q: What type of training does Behaf provide?
Behaf provides training in the form of documentation and videos.
Q: How much does Behaf cost?
Pricing for Behaf starts at 5% + ₹5 per order.
