Audience
Anyone that wants to track effects of promotions and new product launches with a Brand Management software
About C-Smart
Know exactly how much you're paying for trade promotion—and how to spend it more efficiently. Trade promotions management is the second largest cost item for large consumer goods companies, often exceeding 15% of revenue. Unfortunately, many organizations still struggle with measuring the ROI of trade promotions. Cognizant can help. Accurate spend effectiveness modeling requires analyzing data from multiple sources, including point-of-sale systems and syndicated data providers, along with internal sales, marketing and operations. Our TPM/TPO consulting, solution selection and process re-engineering offerings help you systematically measure ROI so you can optimize future decisions. C-Smart is an analytics tool developed by Cognizant for use by brand management and category management teams in consumer goods companies. It helps provide actionable insight in areas such as new product launches, brand performance in different categories, promotion effectiveness and competitor analysis.
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Integrations
No integrations listed.
Company Information
Cognizant
Founded: 1994
United States
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management
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Product Details
Platforms Supported
iPhone
iPad
Android
Training
Documentation
Support
Phone Support
Online
C-Smart Frequently Asked Questions
Q: What kinds of users and organization types does C-Smart work with?
C-Smart works with these users and organization types: Mid Size Business, Small Business, Enterprise, Freelance, Nonprofit, Government, and Startup.
Q: What languages does C-Smart support in their product?
C-Smart supports these languages: English.
Q: What kind of support options does C-Smart offer?
C-Smart offers support via phone support and online.
Q: Does C-Smart have a mobile app?
Yes, C-Smart has a mobile app for iPhone, Android, and iPad.
Q: What type of training does C-Smart provide?
C-Smart provides training in the form of documentation.
C-Smart Product Features
Trade Promotion Management
Competitor Analysis
Supported
Analytics / ROI Tracking
Not Supported
Approval Workflow
Not Supported
Budgeting & Forecasting
Not Supported
Claims Management
Not Supported
Compliance Management
Not Supported
Customer Management
Not Supported
Discount Management
Not Supported
Pricing Optimization
Not Supported
Promotion Calendar
Not Supported
Settlement Management
Not Supported
Trade Agreement Management
Not Supported
