Kadam

Pros: The traffic estimator gives a rough idea of available traffic at different bid levels. It's helpful when planning campaigns and deciding on the initial setup.

Cons: I haven't noticed any downsides while using the platform.

Overall: I like having a rough estimate of traffic availability before launching a campaign. The numbers aren't guaranteed, of course, but they give me a useful starting point when planning my ads.

Pros: Easy campaign setup, helpful support team and a straightforward platform. Everything generally worked as expected, without unnecessary complications.

Cons: I didn't notice any downsides while working with the platform.

Overall: I had a good experience with Kadam. Running campaigns was pretty straightforward, and whenever I needed help, the team was there. I don't remember having any major issues during my time with them.

Pros: Easy to check ad statuses and see which campaigns are ready to go live or still need attention. Helps keep track of upcoming launches without having to contact support.

Cons: I haven't noticed any downsides while using the platform.

Overall: Kadam made it easier for me to keep track of campaign statuses, especially when I had several launches planned. I could see what was ready and what still needed checking without much hassle.

Pros: Being able to compare click volume with actual conversions gives a clearer picture of campaign performance. It helps focus on results rather than just traffic numbers.

Cons: I haven't noticed any downsides while using the platform.

Overall: Kadam was useful for looking beyond clicks and paying more attention to conversions. It helped me get a better sense of how my campaigns were actually performing.

Pros: Being able to compare CPC across different campaigns alongside other performance metrics makes it easier to understand traffic costs and evaluate whether the spend is worth it.

Cons: I didn't notice any issues while using the platform.

Overall: Kadam was useful for keeping track of campaign costs and performance. I could see what I was paying for traffic and make decisions based on the numbers rather than just the cost per click.

Pros: Support for UTM parameters makes it easier to organize tracking links across different campaigns and match the results with external analytics.

Cons: I haven't run into any issues while using this platform.

Overall: Kadam fits well with the way I handle campaign tracking. I can keep my links organized and check the results in my usual analytics tools without changing how I work.

Pros: The platform is easy to navigate, and the campaign settings are straightforward. It's simple to find what you need without spending too much time figuring things out.

Cons: I haven't noticed any downsides while using the platform.

Overall: Kadam has been comfortable to work with. I can take care of my campaigns without getting caught up in unnecessary steps or complicated settings.

Pros: Targeting, bid management and campaign stats are all in one place. Microbidding allows for more precise adjustments, while GEO and placement-level reporting makes it easier to track performance.

Cons: I haven't noticed any downsides while using the platform.

Overall: Kadam gives me the tools I need to manage campaigns without making things overly complicated. I can focus on specific parts of a campaign instead of changing the whole setup every time.

Pros: Having both push and native ad formats in one network makes it easier to run different offers without switching between platforms.

Cons: I haven't had any problems while using the platform.

Overall: I originally planned to use Kadam for just a couple of offers, but ended up running a few more there. Mostly used push and native, depending on the campaign.

Pros: Postback tracking makes it easier to connect conversions to specific campaigns and see which parts are actually delivering results. Once set up, the conversion data is much easier to work with.

Cons: I haven’t noticed any issues while using the platform.

Overall: I set up postback tracking on Kadam because I wanted conversion data tied back to the campaigns instead of checking everything separately. Took a little time to get the setup right the first time, but once it was done I could see which parts of the campaign were actually bringing conversions. Made the numbers a lot easier to work with.

Pros: A good range of ad formats and targeting options, with enough flexibility to use the platform for different types of performance campaigns.

Cons: I haven’t run into any problems while working with Kadam.

Overall: I came to Kadam with a pretty simple goal - run a few performance campaigns and see how they did. Once I got into it, I ended up using more than I originally planned, especially different ad formats and targeting options. What started as another place to run ads gradually became a platform I could use for a wider range of campaigns.

Pros: Detailed targeting by GEO, device and placement makes it easier to manage campaigns more precisely and see which segments are actually performing.

Cons: I haven’t had any problems while working with Kadam.

Overall: I work with performance ads, and I used to keep my campaign setups pretty broad. With Kadam, I started breaking things down more by GEO, device and placement instead of changing everything at once. It took a bit more work upfront, but now it’s much easier to see what’s actually pulling its weight.

Pros: The platform becomes pretty intuitive once you spend some time with it. Even features I ignored at first eventually became part of my usual workflow, and making quick campaign changes doesn't require much thought.

Cons: I haven't come across any real problems during the entire time I've worked with Kadam.

Overall: Kadam is one of those platforms that became easier and more useful the longer I worked with it. At this point, I know where everything is and can just get things done without overthinking it.

Pros: Kadam offers flexible bid management, placement-level performance tracking, and tools for making targeted campaign adjustments. These features provide better control over spend when scaling campaigns.

Cons: I haven't had any problems while working with Kadam.

Overall: Kadam works well for the way I approach scaling. I can make more targeted changes instead of adjusting the whole campaign at once, which gives me better control as the budget grows.

Pros: Setting up and keeping track of my ads doesn't take more time than it should. I can keep an eye on spend and handle things as they come up without turning simple tasks into a whole process.

Cons: I haven't had any problems while working with Kadam.

Overall: Kadam has been pretty hassle-free from my side. I can focus on the actual advertising instead of spending time figuring out the platform.

Pros: I like being able to go back to previous campaigns and use the old stats when planning a new launch. It saves me from relying on memory and gives me a useful reference for future campaigns.

Cons: I haven't had any problems while working with Kadam.

Overall: Being able to look back at previous campaign data has turned out to be more useful than I expected. It makes planning new launches a little easier and is something I now use regularly.

Pros: The built-in anti-fraud system is a useful extra, especially when you're spending regularly. I still check placements and campaign stats myself, but having another layer of control is something I appreciate.

Cons: I haven't had any problems while working with Kadam.

Overall: Kadam has worked well for my campaigns. The anti-fraud system isn't the main reason I use the network, but it's a feature that adds value to my day-to-day media buying.

Pros: I could set up campaigns around specific audiences and creatives, run tests, and quickly see which ideas were worth taking further. The platform never felt like it was slowing down the process.

Cons: I haven't run into any problems while working with Kadam.

Overall: Kadam works well for the way I test campaigns. Not every idea delivers results, but the platform gives me a straightforward way to test, evaluate, and decide what to do next.

Pros: Retargeting gave me a practical way to reach users who had already interacted with my campaigns instead of relying only on cold audiences. After some initial testing, it was easy to include in my usual campaign setup.

Cons: I didn't notice any significant drawbacks while working with Kadam.

Overall: Kadam's retargeting has been a useful addition to my campaigns, especially when I want to work with audiences that have already shown interest.

Pros: Microbidding has been one of the more useful features for me. Being able to adjust bids for specific targets and placements gives me more control over campaign spend without making broader changes every time.

Cons: I haven't noticed any significant issues while working with the platform.

Overall: Kadam gives me enough control to fine-tune campaigns without making the process overly complicated. Once I got used to the settings, microbidding became a regular part of how I optimize campaigns.