Audience
Digital marketers, agencies, and eCommerce businesses using WordPress who need a simple, privacy-compliant, and independent conversion tracking solution to understand cross-channel performance and prove marketing ROI
About Pathmetrics
Pathmetrics is a WordPress plugin that helps marketers track every step of the customer journey from first visit to final conversion. It gives instant visibility into how every page and marketing channel contributes to sales or form submissions without relying on complex analytics tools. Designed for simplicity, Pathmetrics visualizes the complete conversion path and calculates the time between first click and conversion, providing clarity on multi-touch attribution. The plugin integrates seamlessly with popular form builders like Gravity Forms, WPForms, Contact Form 7, Jetpack Forms, and Ninja Forms, as well as WooCommerce. Fully GDPR-compliant by default, it automatically connects with cookie consent tools such as Cookiebot, CookieYes, and Complianz. With Pathmetrics, businesses can finally understand which channels drive real revenue and optimize their marketing spend with unbiased data.
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Integration for Airtable
Integration for Airtable is a WordPress plugin for moving data between a WordPress site and Airtable. It sends submissions from supported form plugins—including WPForms, Gravity Forms, Contact Form 7, Ninja Forms, Fluent Forms, Formidable Forms and Elementor Pro Forms—to selected Airtable bases and tables using configurable field mapping. It can also import Airtable records into WordPress as posts, pages, users, categories and tags, with options to limit records by view or formula. Re-imports can update previously created WordPress items, and Sync History records synchronization outcomes. Connections can use Airtable OAuth or a personal access token. The free plan allows one form connection, up to 300 synced submissions and 300 imported records per month. The Pro plan is $99 per year and adds unlimited sync volume, custom post types, ACF and media support, and scheduled syncs at 15-minute intervals.
Learn more about Integration for Airtable
wecantrack
All your affiliate data in one dashboard and your marketing tools.
We have worked in the affiliate marketing industry for many years. During this time, we have developed various tools to help our previous employer - including conversion tracking, affiliate data reporting, affiliate link testing, automation of content sorting through algorithms, deeplink generation and more.
In January 2017, we finally managed to create an integration that links our affiliate conversion data with Google Analytics. Realizing the potential of this tool, we founded wecantrack in January 2019 to offer this solution among more integrations to affiliates.
We are excited to be fully focused on wecantrack, and helping our clients set up proper conversion tracking. We know that affiliate marketing is becoming a more challenging industry every year, with so many restrictions and increasing competition. But being able to fully monitor every channel and website element is more important than ever!
Learn more about wecantrack
Popup Maker
Create conversion-focused campaigns to grow your revenue and email list on your WordPress site with popups, slide-ins, banners, and more! Use popups to grow email signups and nurture leads. Embed in forms created in your email service or use one of many form plugins we integrate with including Gravity Forms, Ninja Forms, and WP Forms. Utilize slide-ins and popups to grow your store's sales. With our integrations for WooCommerce and Easy Digital Downloads and our unique targeting system, you can create per product popups, per product category popups, store-wide popups, and more! Popup Maker is designed to get you results. With conversion tracking, built-in call to actions, and a unique targeting system, you can optimize your popups to convert. Choose from a variety of mobile responsive popup sizes or set up custom sizes to match your content. With a few simple options you can precisely position your popup anywhere on the screen, even position based on clicked elements.
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ClickTrail
ClickTrail is a GPL-2.0 open-source WordPress attribution plugin. It keeps first-touch and last-touch campaign context available across page visits, cached pages, dynamic forms, WooCommerce orders, and approved cross-domain journeys. It captures UTMs, referrers, and major ad click IDs, and can attach that context to supported Contact Form 7, Fluent Forms, Gravity Forms, WPForms, Elementor Forms (Pro), and Ninja Forms submissions. It also supports WooCommerce order attribution and purchase events, browser dataLayer events, consent controls, diagnostics, retries, queue visibility, and an optional delivery pipeline. ClickTrail does not inject ad pixels. Site owners control their GTM tags and provider setup.
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Pricing
Free Version:
Free Version available.
Free Trial:
Free Trial available.
Integrations
Company Information
Pathmetrics
Founded: 2025
Belgium
www.pathmetrics.io
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Product Details
Platforms Supported
Cloud
Training
Webinars
Support
Online
Pathmetrics Frequently Asked Questions
Q: What kinds of users and organization types does Pathmetrics work with?
Pathmetrics works with these users and organization types: Mid Size Business, Small Business, Enterprise, Freelance, Nonprofit, Government, and Startup.
Q: What languages does Pathmetrics support in their product?
Pathmetrics supports these languages: English.
Q: What kind of support options does Pathmetrics offer?
Pathmetrics offers support via online.
Q: What other applications or services does Pathmetrics integrate with?
Pathmetrics integrates with: WordPress.
Q: What type of training does Pathmetrics provide?
Pathmetrics provides training in the form of webinars.
Q: Does Pathmetrics offer a free trial?
Yes, Pathmetrics offers a free trial.
