Audience
Companies or individuals interested in a persona creation and analytics solution
About StatSocial Silhouette
Silhouette™ is the industry’s first audience intelligence platform for characterizing and reaching anonymized personas based on earned media consumption, influencers, passions, personalities, and interests. Silhouette™ uses social data to deliver highly deterministic, actionable insights, and media campaigns across any persona or intended audience. Silhouette™ solves the problem of measuring social influencer campaigns by connecting social content engagement with actual company revenue and other business outcomes. For the first time ever, brands are now able to turn their market research, marketing personas and surveys into highly scalable and addressable audiences. At the core of Silhouette™ is a social identity graph of more than 1.2 billion profiles sourced from 60 different platforms and more than a million websites, 300 million individual email accounts, and more than one billion IP addresses and mobile devices.
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WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
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Company Information
StatSocial
Founded: 2012
United States
www.statsocial.com
Videos and Screen Captures
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Product Details
Platforms Supported
Cloud
Support
Online
StatSocial Silhouette Frequently Asked Questions
Q: What kinds of users and organization types does StatSocial Silhouette work with?
StatSocial Silhouette works with these users and organization types: Mid Size Business, Small Business, Enterprise, Freelance, Nonprofit, Government, and Startup.
Q: What languages does StatSocial Silhouette support in their product?
StatSocial Silhouette supports these languages: English.
Q: What kind of support options does StatSocial Silhouette offer?
StatSocial Silhouette offers support via online.
Q: What other applications or services does StatSocial Silhouette integrate with?
StatSocial Silhouette integrates with: Microsoft Excel, Pulsar Platform, and Winmo.
Q: Does StatSocial Silhouette have an API?
Yes, StatSocial Silhouette has an API.
