You can use these format guidelines to create ads that will run across Discover Feed, Gmail, YouTube videos, YouTube Search Results, YouTube Watch Next, YouTube Home Feed, YouTube Shorts, Google Display Network websites, and apps.
On this page
Asset specifications
| Asset | Orientation | Specification | Guidance |
|---|---|---|---|
| Logo | Square |
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| Image | Square |
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| Horizontal |
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| Vertical |
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| Vertical 9:16 |
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| Uploaded Display ads |
Common and recommended image dimensions:
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| Video | Square |
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| Horizontal |
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| Vertical |
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| Vertical 9:16 |
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Ad format placement eligibility
The table below shows which ad formats are eligible for each placement.
| Placements | Product feed only | Image only | Image and Product feed | Video only | Video and Product feed |
|---|---|---|---|---|---|
| YouTube Shorts | |||||
| YouTube In-stream | |||||
| YouTube Home | |||||
| YouTube Search | |||||
| YouTube Watch Next | |||||
| Gmail | |||||
| Discover | |||||
| Google Video Partners | |||||
| Google Display Network |
Google AI asset optimization
Demand Gen campaigns help you produce and serve visually appealing, multi-format ads across YouTube, Discover, Gmail, Google Display Network, and Google video partners. With the integration of Google AI and creative enhancement features in Demand Gen, you can easily create a variety of high-quality and engaging creative assets and content.
Let Google AI use your existing ad content to create optimized assets. This helps improve ad coverage and drive conversions.
Learn more About Creative enhancements and generative AI tools in Demand Gen.
Next steps
Know more about image asset specifications and recommendations.
Learn About image assets specifications and ad format guidelines for Demand Gen campaigns.
Know more about video asset specifications and recommendations.
Learn About video assets specifications and ad format guidelines for Demand Gen campaigns.
Know more about product feed specifications and recommendations.
Learn About Demand Gen creative assets with product feed specifications and ad format guidelines.
