- 5 months ago
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00:01I've had them all in here. Chancers, hoses, brown noses.
00:06For ten weeks, 16 candidates have fought for Lord Sugar's approval.
00:11Service! Have some respect.
00:13Oh, please, you don't know anything about respect.
00:16You should have come up with an idea, everyone. Stop!
00:19Eleven have failed.
00:21I'm not impressed at all. You're fired.
00:24You know, I can chuck the whole bloody lot of you out if I want to.
00:28Now five remain. Who will get to the final?
00:32I just think it's a big ask that this thing is going to be successful.
00:36For the chance to win a £250,000 investment.
00:41You're fired. You're fired. With regret, you're fired.
00:54Previously.
00:54I want you to create a new perfume.
00:58Pamela led her team.
01:00What do you think?
01:00Oh, that's my favourite.
01:01But fumbled over her fragrance.
01:04But then, I don't love it.
01:06Lewis bottled it in the packaging.
01:09Why would this girl need fragrance?
01:11It's just someone who's breaking the mould.
01:13No, she's walking through rocks.
01:14And when it came to pitching their perfume...
01:17I'll just do a quick spray.
01:19...Dean nosedived.
01:21Obviously, a variety of ingredients.
01:24On the other team, Carina was in charge.
01:27Another full-on one.
01:29Producing a pungent perfume.
01:32I mean, it's so strong.
01:34And Lottie's marketing missed the mark.
01:37For me, the imagery feels very 80s power statement.
01:41But in the boardroom, for Carina's team...
01:44They're going to place an order of 9,000 units.
01:47...the sweet smell of success.
01:49Very well done.
01:50On the losing team, Pamela got a whiff of defeat.
01:54The name should have been Indecision by Pamela.
01:57But it was Dean...
01:59To me, you're so invisible, I might have to start talking to you via a Ouija board.
02:03...who was sniffed out.
02:04It is with regret that you're fired.
02:07Now, five remain...
02:10...to fight to become...
02:12...Lord Sugar's business partner.
02:19One week till Lord Sugar makes his final choice.
02:23I mean, these did need to be done.
02:28No, they're...
02:29Can I get it?
02:30Yeah.
02:30OK.
02:34Good morning.
02:35Good morning.
02:37Lord Sugar would like you to meet him tomorrow at 70 St Mary Acts.
02:41Please bring your business plan.
02:43Goodness.
02:44OK.
02:44Thank you very much.
02:45Goodbye.
02:46Lewis!
02:47Just to let you know, we must be tomorrow morning at 70 St Mary Acts.
02:55OK.
02:56It feels very real, doesn't it?
02:57Now, like, the tasks are over.
02:59This is all about you, your business, how good it is, or how bad your business plan is.
03:04Should we go and pray?
03:05Yeah, let's do that.
03:06OK, let's go.
03:07Yeah.
03:07Let's go.
03:09For the final five...
03:11One last chance to go over their business plans.
03:18They're definitely going to bring that up.
03:21At only 19...
03:23Oh, God.
03:24Librarian Lottie Lyon is the youngest survivor.
03:28Naturally, I do have less experience than the other candidates.
03:30Some of them were working when I was still in nappies.
03:33That doesn't mean that I'm going to allow it to get in my way.
03:35Her business idea, a members' club for women in the countryside.
03:40I spelt pheasant wrong.
03:42I know exactly why I'm here, and that is for Lord Sugar to invest in me,
03:46and hopefully tomorrow I'll be able to prove that I am the right person for him to do so with.
03:51Holding the best record in the process...
03:54Nine out of ten wins.
03:56I mean...
03:57Artisan bakery owner, Karina Lepore.
04:00No biggie, but it's a biggie in a way, you know.
04:03I've said from the beginning that winning is my objective here,
04:06and I've proved that in tasks.
04:08Now I just need to smash these interviews.
04:10Shake Lord Sugar's hand at the end of it.
04:12That's the goal.
04:15Beauty Products brand owner, Pamela Laird,
04:18has been running her business for two years.
04:21I'm hugely confident in my products.
04:23They are bespoke, you know, they come from my brain,
04:25and then I create them,
04:26and so I feel that that definitely gives me an edge.
04:29That £250,000 is within sight.
04:31It'll be really devastating to make it this far
04:34and not get into the final.
04:37I'm going to remain unfazed and daunted.
04:39I'm going to give everything I've got to this process.
04:42Digital marketing manager, Lewis Ellis,
04:45wants to turn his love for travel into a new business venture.
04:49I'm pitching a start-up.
04:50That's a very, very hard sell,
04:52and I've got to try to ignite the passion within them guys
04:54and get their entrepreneurial spirit flared up.
04:57But if anyone's going to make it happen, it's going to be me.
04:58I think that I've shown a well-rounded kind of projection of myself
05:04in this process, to be honest with you.
05:06After a decade working in recruitment,
05:08Scarlett Alan Horton started her own company just over a year ago.
05:12I am extremely determined.
05:15I'm going to go in there tomorrow,
05:16do the best that I can do in the interviews,
05:17and I am focused on the endgame.
05:286am.
05:31Look at this!
05:32Oh, my God, what a dress!
05:33Oh, my God!
05:34This is 5-0-5, girls!
05:36Why is he dressed?
05:37Why is he dressed?
05:38I'm going to hurry up.
05:40I can't believe. 5-0-5.
05:42Lewis is all set and ready.
05:43I'm rather nervous.
05:45How are you feeling?
05:47We know what's in store, and it's terrifying.
05:49I kind of just want to go in there now and do it.
05:52Oh, yeah.
05:52You know, there's been like a build-up.
05:53I think we all know that we're going to be...
05:55Tonight.
05:57Yeah.
05:57Yeah, absolutely.
05:58Absolutely.
05:58If we get through this, it may just be the final.
06:11I think the thing is that it's, like, there.
06:14Like, we can nearly touch it.
06:15So we'll just survive the day.
06:16No crying.
06:18That's it.
06:19It's a good plan.
06:22I'm utterly petrified of Linda.
06:26Utterly petrified.
06:27She has this stare that, as a librarian, I wish I could muster.
06:32Just this sort of way of looking at you that just...
06:36Oh, it's just piercing, honestly.
06:42Destination 70 St Mary's Axe.
06:46In the heart of London's Square Mile.
06:49Good morning.
07:09Good morning, Lord Sugar.
07:11This magnificent 21-storey skyscraper took hundreds of millions of pounds to create
07:18and will soon be home to thousands of employees,
07:22including major global market leaders
07:25who create billions of pounds of turnover each year.
07:30Now, as you know, I've already invested two and a quarter million pounds
07:34in nine winners.
07:36And one of you will be my tenth investment.
07:40I'm going to risk another £250,000 of my own money on one of you.
07:46So now it's time to find out if your business plans stack up.
07:51And today I'm going to put you in front of four of my most trusted advisors.
07:56They'll be assessing your business proposals.
07:58And trust me, if you have any skeletons, this lot will find them.
08:04So hand your business plans over to Karen and Claude.
08:15OK, I'll see you in the boardroom tomorrow.
08:19Off you go.
08:23Lying in wait.
08:25Unearthing the truth behind the headlines.
08:27Newspaper chief executive, Mike Souter.
08:31You have made it sound as if you and your team
08:35personally speak 15 languages fluently.
08:38And that's not the case at all.
08:40It's a massive exaggeration.
08:43Getting under their skin.
08:45Boss of a billion-pound media agency, Claudine Collins.
08:49You talk about being a maverick, you talk about being a crazy egg,
08:53you don't follow rules.
08:54But Lord Sugar wants a professional, credible person.
08:58Putting the business plans to the test,
09:01founder of a global design agency, Linda Plant.
09:05If you come in here to be interviewed by me,
09:07because you are expecting to have an investment of Lord Sugar's money,
09:11you can't come in here and say, I'm not sure.
09:13For ten weeks, Lord Sugar's right-hand man, Claude Littner,
09:19has scrutinised the candidate's every move.
09:21Let me tell you something, Lottie.
09:23To a certain extent, you are a remarkable woman.
09:27But that's the nicest thing I'm going to say to you so far today.
09:33Anybody else feeling a bit sick or is it just me?
09:34I feel violently ill.
09:35You feel violently ill.
09:36That makes me feel...
09:37Yeah, how do we all cope with, like, pressure?
09:39Do we want people to ask us, are you OK?
09:41Or do we want to just, like, leave?
09:43I think, are you OK?
09:44Is just the worst sentence ever.
09:46Especially if you're on the edge.
09:46Because you just start crying.
09:48No, I'm not.
09:49This is going to be the worst thing ever.
09:51I'm going.
09:52Good luck.
09:53I'll let you know.
09:57I think she'll be good.
10:00I think she'll be good.
10:01I think she's over-worrying.
10:04And making herself feel sick about a situation that we all are going to go through
10:08and we know it's going to be tough.
10:11Hello.
10:11Hello, Pamela.
10:12Hi.
10:12I'm Linda.
10:13Hi, Linda.
10:14Nice to meet you.
10:15So, Pamela.
10:17Yes.
10:17Beauty inventor.
10:18Oh, yeah, well, that's me.
10:20Could you just briefly explain your business plan to me?
10:24So, my business plan is to really expand my current brand,
10:27which is a range of problem-solving, solution-based products
10:30within the beauty industries.
10:31So, your two successful products, Eyecatcher and Tanaid,
10:34they're now discontinued?
10:35Yeah, because of the EU Commission banning single-use plastic.
10:38Yeah.
10:39So, when we're now looking at Lord Sugar's investment,
10:42we're looking at your two brand-new products?
10:44You are.
10:44OK, OK.
10:45Yes.
10:45So, just to quote you,
10:47Pamela has created the genius that is Moxie Love's,
10:51Ireland's leading trailblazer.
10:54Yes.
10:54That's someone who does something first, right?
10:56Yeah, I believe so.
10:57OK, good.
10:58I just have to question if you really are an inventor of products,
11:02because when I did some research...
11:04Yes.
11:05..I found this product,
11:07which is absolutely identical...
11:11to your product,
11:13I would have to be a fool to believe
11:15that these products were not identical.
11:18OK.
11:18So, actually,
11:20I ask you again, before we move on...
11:22Yeah.
11:23..you didn't really invent these products, did you?
11:25Well, I feel that I did.
11:26I found a gap in the market,
11:27and I didn't copy somebody else's product.
11:29Pamela, they don't even look the same on the outside.
11:32Pamela.
11:32I know, I know, but I didn't copy that product.
11:34That was not something that I did.
11:35Pamela.
11:36No, look, I appreciate you saying that.
11:37They don't look the same to you?
11:39Like, it happened organically.
11:41You have to believe me.
11:41No, I don't even copy that.
11:43When I have looked at the products you say you're going to invent,
11:46I could show you a list of products
11:49which are all currently on the market.
11:52The lip balm, it's all there.
11:55In my opinion, you have not invented anything.
11:58Wow.
12:02She was rough.
12:03Oh.
12:04She had found products that she said that I copied.
12:07I was, like, making the most iconic going,
12:09I did not copy these.
12:10And she was like, well...
12:12But, um...
12:13Be ready.
12:15I'm not ready.
12:16Right, guys.
12:18I'm out.
12:18Oh, Scarlett.
12:20Good luck, darling.
12:23Scarlett is such a strong woman.
12:25She will hold her own in there, without a doubt.
12:27Agreed.
12:28Good morning.
12:30Good morning.
12:30Take a seat.
12:31She interviews for a living, so she's going to know the tactics.
12:34What sounds good?
12:34Coming back to a tough question.
12:37Yeah.
12:38Please describe the business that you would like Lord Sugar
12:41to invest £250,000 in.
12:44OK, so...
12:45I own a headhunting firm.
12:48We place leadership professionals across the global engineering and manufacturing industries.
12:53As a professional recruiter, you must give lots of advice to people who go into interviews.
12:59Yeah.
12:59What do you say to them?
13:00I think if you're doing something at leadership level, frankly, you've got to be open and honest about who you are, so...
13:06Do you say to never lie or exaggerate, because that could really ruin your chances?
13:10I'd be accurate, is what I would say, yes.
13:12And why doesn't your CV mention that you've got a degree from the Open University?
13:18Oh, because I don't have a degree from the Open University.
13:20In your LinkedIn profile, under education, it says,
13:24Degree from the Open University, BA, Honours in Business Studies.
13:29Yes.
13:29You are misleading people who look at the profile there by saying that you have a degree.
13:34You don't have a degree.
13:35I've got some elements of that degree, but I haven't completed it.
13:37It doesn't say that.
13:39At the time that I put it up on my LinkedIn profile, I was studying the degree.
13:42It doesn't look good for a recruiter to be dishonest about their qualifications.
13:49That's what I would say.
13:54How do we think Lottie's going to get on?
13:56She loves an argument, she loves a debate, she loves rolling her eyes at you when you're not looking,
14:00so she's got to now take what she can give.
14:03She gives as good, you know, she wants to give it.
14:06She's got to take it.
14:08Hi, Lottie.
14:09Good afternoon. Lovely to meet you.
14:10Lovely to meet you too. Take a seat.
14:13So, Claude and Karen say that people don't like working with you.
14:17How do you feel about that?
14:18When I entered this process, I entered it to win an investment,
14:22not to make friends.
14:25And while I like to be pleasant towards people,
14:27if they're going to stand in my way of success,
14:30I don't really have a problem in sort of expressing my opinions.
14:35But you must know that Lord Sugar would find it very difficult to invest in someone
14:40that he thinks people find patronising.
14:43You must know that.
14:44Honestly, I have become aware of parts of me in this process that I'm really not fond of.
14:50I don't like myself and parts of myself that I've seen in this process.
14:55Like what?
14:56Like the fact that I have fallen out with people
14:58and like the fact that actually people don't trust me as a leader, for example.
15:01That is personally really difficult to cope with.
15:04So, Karina, you've got basically what looks to me like a little family business.
15:11Correct.
15:11Bakery, coffee shop.
15:12The point is, how do you scale that up?
15:14Yep.
15:15For example, you state that in the next 12 months,
15:17you're going to be expanding your wholesale business
15:20and at the same time opening two shops.
15:22Yeah.
15:23Do you not think that's a high-risk strategy all in one go?
15:26No.
15:27Yes, it is.
15:28I was going to put in five.
15:30I can run that wholesale.
15:31I do it already.
15:32Honestly, honestly, you've got to walk before you can run.
15:35You've barely walked.
15:36You're just starting a business.
15:37I thought that was walking.
15:38It'll be a stretch to get to three
15:40because I don't know how you're going to do it, Karina.
15:42That's the problem.
15:42Like the vision is there and this will be successful.
15:46I really can assure you that.
15:48Nowhere in here have you plugged in Lord Sugar's investment,
15:51how you're going to use it.
15:52All you've done for me, turnover, outgoings.
15:54Well, I want to see those outgoings.
15:56I need to see line by line.
15:57That is critical.
15:59No.
15:59Because you've only got the £250,000
16:01and whilst that's a huge amount of money,
16:03you've got to see how you're going to manage it.
16:07I'm not scared.
16:08I'm going up.
16:09You going?
16:10Good luck, Louis.
16:11Oh, Louis, good luck.
16:12See you later, guys.
16:13Smile you later.
16:14See you soon.
16:17Did he just say, smell you later?
16:18I think so.
16:19I think he's gone delirious.
16:20He's in denial.
16:21Yeah, he just said, smell you later.
16:23Nice to meet you.
16:25Hello.
16:30Just explain your business plan to me.
16:33I'm looking to take people between the age of 21 and 35 years old
16:37away for a week each summer
16:40to kind of revitalise the youth tour operator.
16:44So, what experience have you had as a tour operator?
16:49None.
16:49I've never been a tour operator in my life.
16:51So, we're starting a business,
16:54we're asking Lord Sugar for £250,000,
16:57but you have no experience whatsoever.
17:00Am I clear?
17:00That's not what I said.
17:01So, I've never been a tour operator.
17:02No, I said, what experience have you been as a tour operator?
17:05And you said none.
17:05That's fine, I don't need any more.
17:07I've worked in travel for many seasons.
17:09I've done 11 seasons in total.
17:11I've worked for different tour operators,
17:12so generally overseas as a rep, looking after people.
17:14Well, OK, so, being a rep and being a tour operator
17:18are two completely different things.
17:21That's true, but I'm working within a tour operator.
17:22I should be a film critique.
17:23It doesn't make me an actress, does it?
17:25I've run resorts for travel companies.
17:27I've gone there, I've met suppliers, I've made these.
17:28This is an entirely different process.
17:29Well, it's not really.
17:30You don't need to say any more, Lewis,
17:31because my perception is what I have to relay to Lord Sugar.
17:36Is his investment safe, secure?
17:39I don't think it's a safe investment.
17:40I don't think that's what I'm trying to...
17:41Thank you, Lewis, I agree, it's not a safe investment.
17:43Thank you very much for the interview.
17:54You look a bit traumatised, Lee.
17:56Do you know what, right? It wasn't good.
17:57It didn't go well at all.
17:58I definitely feel like going into the next one,
18:01like, now I just expect the worst.
18:06Hello.
18:17Karina, hi.
18:18Nice to meet you.
18:18Nice to meet you.
18:25Pamela.
18:26Yes.
18:27Tell me, how long do products take to reach their customers?
18:30Two days, if it's in Ireland, sometimes next day.
18:33If it's in the UK?
18:34If it's in the UK, it could be four or five days,
18:36because we use Royal Mail.
18:37OK, I ordered products from your website 11 days ago,
18:41and they haven't arrived.
18:44Right.
18:46Can you chase that up for me?
18:48Yes.
18:48Shall I give you the order number?
18:50Please.
18:51It's 158-282-8459.
18:55Will you remember that?
18:56No.
18:57But I will.
18:59Can I write it down?
19:00I'll write it on your hand, if you like.
19:02Thanks.
19:03I'll make sure we...
19:0411 days, not great customers.
19:06Not great.
19:07Not good.
19:08Terrible.
19:10Yours is really proper family business unit.
19:14My dad, his bakery burnt down,
19:17so I thought if there's any way I can help him.
19:19I've always wanted a coffee shop.
19:21He bakes.
19:22I thought we'd merge the two.
19:23You're obviously really, really close to them, aren't you?
19:25Yeah.
19:25Especially your dad.
19:27Now.
19:28Like, we haven't been like that.
19:30And even to this day, he's never said,
19:33I'm really sort of proud of you and...
19:35Do you think you have his hard exterior?
19:39Yeah.
19:39Yeah.
19:40And you've got a son, haven't you?
19:41Yeah.
19:42So do you feel you're similar kind of, like, to him
19:45that your dad is to you?
19:46Oh, God.
19:48Yeah, it's just similar, isn't it?
19:49Because you just want to make them see that nothing's too much
19:54and I'm always at work, yes,
19:56but if I like what my dad used to do,
19:58it is that work effort and I want him to see that
20:00if you work hard for your dreams, you can get them.
20:04That's what I want my son to see.
20:05Well, I think your dad and your son, your family,
20:08will be very proud of you when they see you,
20:10so I wish you lots of love.
20:11It's been so nice talking to you.
20:13Oh, she cried.
20:20Come on.
20:21Oh, Dean, isn't it?
20:23Can I give you a hug?
20:24Oh, God, I said to myself,
20:25Liz, I'm not crying.
20:27So my dad's not heavily involved, isn't he,
20:29in my business, and it's just more about everything.
20:34Then she just brought up at the end of the night
20:36and said, I think your son would be so proud of her.
20:38Oh, that is nice.
20:39And he just gets you kind, doesn't it?
20:41Because you just think, oh, I love him so much.
20:43So, Lottie, can you explain the business idea
20:59that you would like Lord Sugar to invest £250,000 in?
21:04Absolutely.
21:05So it is a members club for ladies of the countryside,
21:08generally socially elite, that's my target market.
21:11We organise monthly events.
21:13Such as sporting, shooting and equestrianism.
21:17So you say in your application to be part of the process,
21:20my profit plans are in-depth and vast.
21:26Where are they?
21:27They are not currently in my business plan.
21:29Are they somewhere else and you forgot to put them in?
21:32Yes, they are.
21:33Really?
21:34Yes, genuinely.
21:34You just forgot to put them in there?
21:36Yes.
21:36I'm really interested that you forgot to put your numbers in.
21:39Because that sounds to me like the dog ate my homework.
21:43It is very important.
21:43Are you serious about looking for investment or is this just a game?
21:47Lewis, I had high hopes for you, but what you've presented to me here is absolute garbage.
21:57Yes, I'm sorry to hear that.
21:59It really works hard on putting this business plan together.
22:01Sadly, when I looked at the numbers, I found they were wrong.
22:04You've got £250,000 coming in from Alan Sugar and you've got £355,000 of costs.
22:11Where do you get your 200 people from for this adventure?
22:14I don't know.
22:15You don't quantify.
22:16You don't break it down.
22:17Why Croatia?
22:18Why anything?
22:20In terms of the 200 people, that was a benchmark of where I would start off with.
22:24I'd take 200 people abroad for the first season because it worked out cost-wise.
22:27So I looked at flights.
22:28I looked at accommodation.
22:30I looked at how much I'd take it would have to be.
22:32The risk is huge here because you're paying up front for hotels, flights.
22:36You may not get 200 people.
22:38What happens if you get 100 people?
22:39Based on the amount of people that book away every year, I thought 200 was a very tiny amount.
22:42I should be able to get 200 people to book.
22:43But you're like going like shit or bust.
22:45It's like one smash, 200 people, blow the money.
22:49And if it works, it works.
22:51I'm not quite sure what your profit's going to be.
22:53And if it doesn't work, frankly, you've blown it.
22:58How many events are you going to run every year?
23:01So it's going to be 12.
23:03Well, see, this is the difficult thing because it's all seasonal and when it comes to shooting, it is...
23:07I was asking you, how many events are you going to run every year?
23:10So when it comes to the events, the events occur, but there are various locations that those events are occurring at.
23:16It's a really simple question, Lottie.
23:18How many events will you run?
23:19I'd say about 20.
23:20OK.
23:21To make your numbers work on here, you have to run a lot more than 20 events.
23:26About 96 to make that number there.
23:28How many staff are you going to have to run 96 events a year?
23:31I would be running it.
23:32I would be ensuring that it's all going to be an evening.
23:33So you're going to run every one of the 96 events that you do in a year?
23:37If Lord Sugar invests in me, I will be capable of doing that.
23:4196 events.
23:46Well, we're a shell of who we were when we came in.
23:48Is that agreed?
23:49I think we will come to the conclusion.
23:50It's like, well, hmm, would we invest in ourselves?
23:55Would we invest in ourselves?
23:55We're all a bit like...
23:56I feel stressed at the minute.
23:58Like, I feel stressed.
23:59Anxiety levels are at their peak.
24:01Oh, I feel dishevelled.
24:03Yeah.
24:03Just completely dishevelled.
24:09I've got this.
24:12Afternoon.
24:13Hello, Karina.
24:14Lovely to meet you.
24:17You've got a bakery business, but you're not a baker.
24:20You don't know how to bake.
24:21If I was the master baker every day,
24:24it would be even harder for me to spin all the other plates that I do.
24:28Well, OK, but you get where I'm coming from.
24:30The reliance is on two bakers.
24:33One, I presume, is your father.
24:35Yes.
24:36OK, so then you go on to cite Greg's,
24:39the Nationwide Bakery,
24:42and you say you're going to be the one to give Greg some competition.
24:45Well, no-one else has done it.
24:46Well, OK, but let's talk about it.
24:49Cos Greg's have a USP.
24:53The first thing I think of is sausage rolls.
24:56We have a mean sausage roll.
24:57What is your USP?
24:59So my USP and what's going to make us stand out
25:02from all the other independents...
25:03One word, one sentence, what is your USP?
25:06Personality.
25:07How can you have a USP of personality?
25:09You're not going on the stage.
25:10Customer service is key.
25:11Without that, you don't have a brand.
25:13Can you open a chain of bakeries with no USP?
25:16These are the serious questions.
25:18Our interview is over.
25:20I feel like I haven't said enough.
25:22Thanks, Karina.
25:23Thank you very much.
25:23Cheers.
25:23Bye.
25:24Thanks.
25:25Learn to bake, Karina.
25:27I don't need to.
25:28I can do it.
25:30Oh, God.
25:32How was it?
25:32Mate, I was like...
25:33She's just gone down like this?
25:35I need to know everything now.
25:37I felt like I was just doing this a lot.
25:40Yeah.
25:41Rolling my eyes.
25:42Oh, Linda.
25:43Linda was something else.
25:46I'm telling you.
25:46All right.
25:54Hi.
25:55Nice to meet you.
25:56Nice to meet you.
25:57Good afternoon, Claude.
25:58Hi.
25:59Afternoon.
26:03How do you think you've done so far in the process?
26:05I think that I've been consistent with every task.
26:07I've stepped up when I've needed to do so,
26:09and I think I've had some really strong standout moments as well.
26:13I agree with you.
26:14So it's a bit concerning when you then present me with this business plan.
26:19OK.
26:20Which is, at best, woeful.
26:23The first line here, it says that this is where you're operating in.
26:27CEO, MD, director, senior manager.
26:29Yeah.
26:29And yet the truth of the matter is,
26:31because you're in business and you need to make profit, obviously,
26:33you're actually operating at a lower level.
26:35That's not accurate.
26:36We have placed...
26:37How many people have you placed at £1 million?
26:40Nobody.
26:41Nobody yet.
26:42£200,000.
26:43Nobody yet.
26:43One person.
26:45How many CEOs have you placed?
26:46I haven't placed any CEOs in this business as of yet.
26:49And the only way to go about doing that is,
26:51firstly, on reputation.
26:52I have a very strong reputation, but it's on business presence.
26:55You haven't got a strong reputation.
26:56Well, I have.
26:57Why?
26:58Because I've been successful in all of the places that I've worked.
27:00Yes.
27:01Nobody knows you.
27:02Lots of people.
27:03You've been working in a big company.
27:05Yeah.
27:05But it's the company that's got the reputation.
27:08When reading your application form, you were asked about what you would find really intimidating.
27:15Mm-hm.
27:15You said being away from your mum.
27:17Yes.
27:17How's it been?
27:18Oh, it's so hard.
27:20Like, oh, I would talk to her, like, four times a day.
27:23Yeah, I miss her, like, every day.
27:26I mean, even to be on task and not be able to just ring her and say,
27:30Mum, what would you do?
27:31She's my rock.
27:33That's something that worries me.
27:34And the reason that it worries me is it is a 50-50 partnership, you and Lord Sugar.
27:39Yes.
27:40So, you know, I think if he thought that he had your mum in the background,
27:44that would be a concern.
27:45Do you know what?
27:46It's not that I rely on her to make decisions.
27:49It's that she's just my sounding board.
27:50When we get in the boardroom tomorrow, Alan Sugar's going to ask me how you're spending the money.
27:55Yeah.
27:55He's going to ask you how you're spending the money.
27:57Yeah.
27:57What is your problem here?
27:59Why couldn't you put it in a form?
28:01You're running the business.
28:02You know what your costs are.
28:03Yeah.
28:03You've been in this sort of industry, so you must know what your overheads are.
28:06Yeah.
28:07There's no profit and loss account.
28:09No cash flow.
28:10It's deplorable.
28:11It's rubbish.
28:12I mean, you know, I'm sorry that you feel that way.
28:14I suppose what I've done is I've tried to...
28:15Please don't apologise.
28:16Yeah.
28:16It's not me feeling this way.
28:17You should feel this way.
28:18Yeah.
28:18You should be ashamed of this.
28:19Well, I mean, I'm not ashamed of what I've achieved.
28:21I can't justify this.
28:22Well, is there anything that maybe I could elaborate on that would help?
28:25Well, I mean, that's very kind of you.
28:27It's a bit late in the day.
28:29It doesn't tell me what I need to know.
28:30OK.
28:31And it certainly will not give Alan Sugar the confidence to know that you know what you're doing.
28:36OK.
28:37I think we've come to an end.
28:39Thank you very much.
28:40I don't think so.
28:41Do you know what?
28:49That...
28:50Hmm.
28:52Don't you cry.
28:53Don't you cry.
28:54Don't do it.
28:55No!
28:56You're going to set her off and then you're going to set me off.
28:58Oh, no.
28:58I know.
28:58You know what it is?
29:00Sorry.
29:00Hold on one sec.
29:01Take a second.
29:03Yeah.
29:03Oh, yeah.
29:06He was quite harsh.
29:07He was like, you as a person are very investable.
29:09I think that's what he said.
29:10Yeah.
29:10But he said, but actually what I see in front of me, you know, I have to question that, Scarlett.
29:14I really have to question that.
29:16Yeah.
29:17Fun times with Claude.
29:24How big do you think you can expand your bakery to?
29:29Massive.
29:29I see.
29:30This is going to...
29:31Well, let's try and talk business terms.
29:32Yeah.
29:32OK.
29:33Massive.
29:34Look, in ten years' time...
29:35I'm asking you how many stores...
29:37I know it would be massive opportunity and I know there's going to be loads.
29:41How many stores?
29:42Every high street across the UK.
29:44How many?
29:45Let's go.
29:47Let me give a number of...
29:50One times...
29:52A lot of stores.
29:54Two to five thousand stores.
29:56So, two thousand minimum.
29:59I don't really...
30:00Five thousand maximum.
30:01That's the range you've given me.
30:02I'm just...
30:03That's just born part sort of figures.
30:05But it's thousands.
30:07Thousands of shops.
30:10What you've presented here is not a business plan.
30:13You've not talked about rent, rape, phone, insurance, travel, staff, brochures, adverts, admin, legal, accountancy, liability, insurance.
30:23Nothing.
30:24You've costed nothing here.
30:25I know in my head what my cost base is.
30:29That's not good enough.
30:29And I would be able to work it out.
30:30And absolutely, it should be in that business plan.
30:32There's nothing I can do about that now.
30:33You haven't thought about the cost.
30:36You haven't.
30:37So, in your business plan, you say that every customer is asked for their on-the-spot feedback on your coffee.
30:45And every one of them says, yep, this is brilliant.
30:47Did I say every?
30:48It was more of a feeling that we do on-the-spot feedback.
30:52Every time someone's like that, Teal, how was your day?
30:54How was your coffee?
30:55Nobody asked me.
30:56Oh, my God.
30:57Did they not?
30:58I was there last week and nobody asked me.
31:01Did they not?
31:02They didn't ask me what I thought of the coffee.
31:04Or indeed the cake.
31:04Did you sit in?
31:05Yes, I did.
31:06I had a cherry and almond slice and a cup of coffee.
31:08Well, that is, look, asking 100% of people if I did put that maybe as a bit of a statement, you know.
31:21Can I ask you how you?
31:22You can ask me for my feedback now.
31:24It was fine.
31:25Okay.
31:25There's nothing wrong with it.
31:26But no one else did, son?
31:27No.
31:28And if they had have asked me to give a percentage, I would have said 70, 80%, not bad.
31:33Hmm.
31:33Thanks very much.
31:35Can I?
31:36Thank you very much.
31:37And I'm glad you came to my shop.
31:39Thanks, Michael.
31:42I'm sweating.
31:45Oh, God.
31:48How did you go?
31:50Mate.
31:51He was in my shop last week.
31:53Yeah.
31:53I said, how did you like the coffee?
31:57Right.
31:58Ladies and gentlemen, it's my time.
32:00Oh, God.
32:00Good to go.
32:02She might be last word, Linda, but I'm last word, Lottie Lion.
32:08I feel like if anyone can get a word in.
32:12It's lovely to me.
32:14Hi, Lottie.
32:14I'm Linda.
32:15Lovely to meet you.
32:16Clearly, we both have similar tastes.
32:18We do, actually.
32:19You use the word continually, elite, prestige, members, potential members must be invited
32:29to join.
32:30You'll charm them into paying 590 pounds.
32:33But I would like to say that when it comes to that, it's all about creating an image and
32:37creating something that entices people to join.
32:38If they're not chosen or selected by you, perhaps your version of the Queen's English isn't
32:43correct.
32:43They have to pay £50 just to get the application.
32:46I'm from Leeds.
32:48I'm from very humble beginnings.
32:50Does someone from Leeds speak the Queen's English?
32:53I'm upset.
32:53In no way have I said that it's the correct way to speak.
32:56So, do I speak the Queen's English?
32:58I'd say that you have very good English, yes.
32:59So, do I speak the Queen's English?
33:01You speak very good English, yes.
33:03The Queen's English, perhaps, yes.
33:04I understand that it might sound snobby, but, quite frankly, I'm not interested in having
33:10somebody who isn't passionate about exactly what our club stands for.
33:13You know, Lottie, Lottie, I'm going to say something to you.
33:17I actually think your idea has a lot of merit, but are you the investable person to bring
33:27this idea to fruition?
33:29Have you been to Croatia?
33:31No, I haven't.
33:32So, your first week is somewhere that you've never been?
33:37No, so that was the choice that I decided based on the way in which people are booking
33:40holidays and the fact it's becoming more and more popular.
33:42Okay, well, listen, can you point it out for me, please?
33:45There's a pin.
33:49And here's a globe.
33:50I use something called Google.
33:51This is way before my time.
33:53I'd like you to use something called a globe.
33:55It shouldn't be that difficult.
33:56Where's the resort you're going to be taking your holiday?
33:58Well, I'm going to go with it's down here, right?
34:00So, let's go with that.
34:03Is that anywhere good?
34:05Oh, I would say you are about 600 miles away.
34:09That's around about Greece.
34:10Okay, where do you see it?
34:12The Zertshire Beach is right up here.
34:14The point is, I've never seen that, a globe, before.
34:18I've never looked at it on a globe.
34:19What you're talking about is some new products that you plan to launch.
34:24But when I look at the numbers, it seems to me that you are absolutely sure that every
34:28one of these is going to succeed from day one, and it may not.
34:31I mean, the opportunities are so wide and endless that with a bit of support, we're going
34:35to be a global brand, and I believe that.
34:38I hate it when people talk about global, when they've got two little products that's been
34:41going for a year.
34:42Yeah.
34:43You've had a bit of success, you've had a few little flops, you know.
34:45This is everything to me, Claude.
34:47This is the dream.
34:49Like, it's...
34:50Sorry.
34:51Why are you emotional about it?
34:54Because coming back from such a knock, like, my hero product being discontinued was rough.
35:00Of course.
35:00And to come back and be in profit, I'm proud of myself.
35:04This emotional thing doesn't cut any eyes.
35:06No, it doesn't.
35:06Looking at the numbers, are you the person to invest in?
35:09Yes.
35:09And is the business one that's sustainable and got scale?
35:12Yeah, I believe so.
35:13So...
35:13I mean, that's why I'm doing it, Claude.
35:15Sorry.
35:15Off you go.
35:16Thanks.
35:16Oh, my gosh, I've made lots of mistakes in my life.
35:23What's your biggest mistake you've ever made?
35:25Personally, probably moving out at a young age.
35:27I think that I made things much harder for myself.
35:30I was pregnant at 19.
35:32Yeah, had another baby.
35:35I suppose it's been a struggle, really.
35:38Yeah.
35:39Ultimately, all those things, if anything, I would hope, would be testimony to my character
35:45as to actually how strong courage I am, how focused and how determined I am.
35:52OK.
35:53Thank you, Scarlet.
35:54It's lovely to meet you.
35:55It was a pleasure.
35:56I'm sorry.
35:57It was so emotional.
35:57Don't be silly.
35:58It was very emotional.
36:04Oh, love.
36:06I had to cry the whole way through my interview.
36:07I looked like an absolute idiot.
36:09I felt like I'd really looked weak, and actually that's the opposite to what I am.
36:15I'm glad today's over.
36:18Where do you think your heads are now, then, after all this?
36:20My business, my business plan, and me have been torn to shreds.
36:25Yeah.
36:25We made it through today.
36:26We survived.
36:27We survived.
36:28Should we go home?
36:29Get some sleep.
36:30Yeah.
36:30Let's go home.
36:30Come on.
36:31Let's go.
36:31Let's go.
36:34Let's go.
36:53Thanks again for talking to my last five candidates.
37:12So, where should we start?
37:14Shall we start with Scarlett?
37:15Yeah, sure. Let's do Scarlett.
37:17OK, so Scarlett has been in recruitment now for about ten years.
37:21Right.
37:21She has a good reputation.
37:23She wants your investment to basically be able to build her fledgling recruitment company.
37:29But I understood that this was more of a headhunter rather than a recruiting company.
37:34I think Scarlett would say that what she is is a headhunter.
37:37I think what she is at the moment in reality is a recruiter.
37:40She's talking about these sort of chief executives.
37:43Those are the ones who she's placing.
37:44But she hasn't got that entree into the top management within the companies.
37:49She's definitely not there yet.
37:51What does she want to do with Alan's money?
37:54She hasn't made it clear, actually.
37:56That's another thing.
37:57Good point.
37:57She didn't really write a clear business plan, which I think was quite surprising and disappointing.
38:03She hadn't plugged in any of this sort of cash flow and how she was going to use the money to grow the business.
38:09Right.
38:09So, Claudine, who's next?
38:11Who should we talk about next?
38:12Shall we talk about Pamela?
38:14Sure.
38:14She's a beauty expert.
38:16And obviously she's also launched this company, Moxie Loves.
38:20So this Moxie stuff, right, is actually hard products that she sells to wholesalers and retailers.
38:28Yes.
38:28And one of them's an eye thing, isn't it?
38:29Yes.
38:29Well, she claims to be an inventor.
38:33But when I did research into the products, actually she hasn't really invented anything.
38:38The eye catcher, which I think was her biggest selling product, there is another one on the market.
38:43The other problem I feel for your investment is that the two products which she's had success with are discontinued.
38:51So for your investment, you would be looking at two brand new products.
38:56Yeah.
38:56OK.
38:57I think what you've got to remember about Pamela is in the last year, she took €160,000.
39:04She's managed to drive those sorts of sales.
39:06So I think she is a really backable entity, I have to be honest.
39:10OK.
39:11Let's talk about Lewis.
39:12Lewis is proposing to become a tour operator.
39:15He has no experience in the tour operating market.
39:19His experience has been a rep for different holiday firms.
39:23So what does he want to do then?
39:24He wants to...
39:24He wants to set up a luxury far-flung holiday, as he describes it.
39:29He hasn't actually visited the site, though, where he's proposing to take 200 people.
39:34The problem, additionally, is that he has to pay 50% up front for the airline, 50% for the hotel, and supposing that people don't turn up.
39:41Anyway, why does he think he can do this? Because his business is digital marketing, isn't it?
39:45Yes, what Lewis believes is that his background in marketing means that, you know, with that and having been a tour rep, that he can combine both of those things together.
39:55Yeah.
39:56Yeah. I mean, you know, one of my ethos is here is that, you know, going to a business that you understand.
40:02He's just woke up one Monday morning and reminisced about his great times that he had abroad.
40:09Anyway, moving on from there, then, Karina, she wants to run a bakery, but she's not a baker, is that right?
40:16It's an artisan bakery.
40:18I come from Hackney, Claude.
40:19What's artisan?
40:20What is artisan?
40:21It's all different sorts of bread, and it is a family-run business.
40:25It's their recipes.
40:26They make the bread themselves.
40:28Yeah.
40:28She employs her dad as a head baker, but she's got big plans to open up a chain of bakeries, because in the long term, she'd like 2,000 or 5,000 bakeries.
40:40Oh, 2,000?
40:41No.
40:42But in her...
40:43I'm not interested.
40:44I'm only interested in 10,000 branches.
40:47No, it's just no good.
40:49Just 10,000 for me.
40:50Look, the fact is, though, that she has been a credible candidate throughout, and certainly in the interview, that didn't change.
40:56What she really needs to do, in my view, is to understand the baking process, because that is the heart of the business.
41:02Mm.
41:03Right.
41:03So, this just leaves us with Lottie.
41:07So, her idea is to launch a members' club for the socially elite rural lady.
41:14And I think you've got to be quite lucky.
41:16If you can become a member, you have to be sort of selective.
41:20Oh.
41:20She might turn you down.
41:22No, she definitely would turn you down.
41:23And I know I'll turn you down.
41:26Hold on.
41:26Is Karen posh enough to join?
41:28She's a baroness.
41:29Karen, yeah, but she's...
41:30But she also runs West Ham, so maybe...
41:32I'm not sure.
41:32I know.
41:33I know.
41:33That's a general...
41:34Anyway, she's bright girl.
41:36She's a bright girl.
41:37There's no question of that.
41:38The point is, there was no maths attached to her business plan.
41:42Nonsense numbers, all income, no costs, not thought about any costs whatsoever, no overheads whatsoever.
41:48It's a complete pipe dream.
41:50I actually believe that there is a market for social events for people who live in the country.
41:57They are quite isolated.
41:59They are quite wealthy.
42:00And I think they would really go to these events.
42:04Right.
42:05So, thank you once again, as usual.
42:08It's been very, very helpful.
42:10Yes, Lord Sugar.
42:20Could you send me five of them in, please?
42:23Yes, Lord Sugar.
42:35Well, ladies and gentlemen, first of all, let me say that you've done extremely well.
42:40To get through to this final five.
42:43So, who would like to start first of all?
42:48I'll go first.
42:48Lewis, when people ask me what business should I go into if I want to start on my own,
42:53I say to them, you go into a business where you have experience, yeah?
42:59I guess looking at experience, I thought, I was hoping that I had enough skills to set this up in Resort,
43:04but also I had the front-end knowledge of marketing to try and drag the traffic through
43:08and everything else I could learn in between.
43:10I look at other entrepreneurs and I think, well, did they have experience in what they jumped into?
43:14For example, Richard Branson, you know, he charted his first aeroplane with no experience.
43:18No, no, no, no.
43:19And that sort of stuff, Elon Musk never fired a space rocket.
43:21That's how I viewed it.
43:22I was hoping I could figure it out.
43:23No, no, no, you picked the wrong bloke there, mate.
43:27Branson was in the music business and he built a brand name up.
43:32So, come on, you got the wrong fella there.
43:34You, there's a certain naivety.
43:37I mean, in your business space, 200 punters at once are going to land in Croatia somewhere.
43:44Is that right?
43:44It's essentially a package they book for a week.
43:46They know exactly what they're going to get every single day.
43:48And it is over the course of a week or two weeks and it's massive and it really builds excitement.
43:53All right.
43:53It's very adventurous.
43:55I mean, look, on a positive front, you've been quite impressive throughout the course of the process.
44:01A bit concerned why, you know, you didn't stick to what you're marketing.
44:05And this is a massive, a massive leap to try and, to try and do that.
44:11Anybody else want to come forward next?
44:13I'll step forward.
44:14Right.
44:14Okay, Pamela.
44:15So, what is this?
44:17Moxie is the brand.
44:18Moxie is, Moxie Loves is the brand.
44:20Yes.
44:20Moxie.
44:21Yeah.
44:21Sounds like a Victorian disease to me.
44:23But anyway, I think you told us that you kind of developed and invented a thing which is now, unfortunately, due to EU regulations.
44:35Yes.
44:35It's got to be terminated.
44:37Yes.
44:37Well, I adapted a mechanism, Phil, with a solution that kind of worked on the go that you could apply.
44:42I've seen it.
44:43Yeah.
44:43Someone gave me one.
44:44And they also gave me one of your competition.
44:48Yeah.
44:48And I was surprised to see that it's identical.
44:52And I had never seen that particular competitor product.
44:56So, yeah, it took me by surprise.
44:58But actually...
44:59It's identical.
45:00And it must be probably the same people in China make it.
45:03Anyway, what about new products?
45:05So, I've seen a couple of things.
45:07Yeah.
45:07Like some wipes or something like that.
45:08So, the wipes.
45:09So, Barefaced was our first product we launched after the ban.
45:13So, that launched in January of this year.
45:14And what else is coming along in the pipeline?
45:16So, the next range is a range of stick products.
45:18I've been looking and the trends are...
45:20Yeah.
45:21So, they're in almost like a mini deodorant type stick.
45:23So, moisturiser, cleanser.
45:25Isn't it just a wish that you've got three or four products that are coming through?
45:29No, it's not a wish, Lord Sugar.
45:30I've already started testing the products.
45:32OK.
45:34Scarlett, yeah?
45:35Yes.
45:35The business plan wasn't very articulate, according to Claude.
45:41I thought that I had given some detail.
45:44I can see, honestly, on the back of the interview that you and I had, Claude,
45:47that actually I should have given a lot more detail.
45:49And I think, if I'm really honest, I sort of thought that you guys knew what I meant,
45:55which was just completely naive.
45:56But, some of your claims, well, to put it bluntly, is exaggeration.
46:04What claims?
46:05Going global, where you haven't even conquered the UK.
46:08I think it depends.
46:09Talked about leaders of the industry,
46:11when you've been recruiting mid-level management at 40 to 50k at a time.
46:15That's not accurate.
46:16So, where we place ourselves is within leadership.
46:19So, we really look at positions that are 60, 70k upwards, up to 200, 250,000 pounds.
46:25Well, the ones you've placed so far, what kind of salary range were they?
46:29That's just it.
46:30I mean, on our part, some of those assignments...
46:32They weren't the chief executives, were they?
46:34No, no, they're not.
46:35And there's no point in me trying to pretend that's the case.
46:38From our point of view, Scarlett, if you are talking to the chief executive of a major FTSE 100 company,
46:44that is exactly where you want to be.
46:46Yeah.
46:46But I don't believe you're there.
46:48I'm not...
46:48No, I'm not there yet.
46:49This is exactly what I'm trying to achieve.
46:51And maybe I am a bit of a visionary, but I know, to secure the right kind of turnover and profit that I'm looking at,
46:57you need to go more senior.
46:58OK.
46:59Um, Karina, we have a bakery, right?
47:02Correct.
47:02And you are a baker that doesn't bake.
47:04Doesn't bake.
47:04Whee!
47:05I knew it was coming.
47:07Yeah.
47:07Now, is this true?
47:09You said that you'd like to have, well, 2,000 to 5,000 stores in 10 years' time.
47:14If you want an empire, if you want to go big, you know, you've...
47:17You do realise your arch-competitor, Greggs...
47:22Has 1,900 to 5,000.
47:23Yeah.
47:24Your dad would be very busy with 2,000 stores, I can assure you.
47:26Well, we'll have a few more hubs by then.
47:28We've got to have one...
47:28You see yourself like the plate juggler, you know, and the person who sits on the stage and go over there,
47:33and when that plate's falling down, you run back and catch that one, if you had three branches.
47:38Well, spinning the plates is something I've done effectively for the last 10 years.
47:41Well, they might fall on the floor and smash.
47:43They won't fall on the floor.
47:44They'd be all right if it was a Greek restaurant, but anyway, competition.
47:47How are you going to deal with that?
47:49Yeah, so, again, I appreciate that competition is fierce, and to be honest, like, the shop front, the brand logo,
47:54everything that we've managed to create aesthetically stands out.
47:58Now, with my money, what are you going to do?
48:01Okay, so the costumes that I had in the business plan, I still stand by, that each shop start up,
48:07and that is equipment, that's shop layout, and that's total shop fit in frontage and inside,
48:12would be the 98 for...
48:1498 for two shops.
48:16Yeah, 98 for two shops.
48:17I think you're alike with your numbers, Karina.
48:19I think you're alike with the staff, what you're paying them to get the bakers in.
48:23I think that's unrealistic.
48:25Okay, Lottie, your business idea is to create some kind of upper-class ladies' association of some kind, is that right?
48:36It's mainly around the idea of the countryside.
48:39Once a month, there is a dinners, drinks, social event, and then there is a countryside pursuit event,
48:44either equestrianism, shooting within the season.
48:46So it's not a mass-market thing, then, is it, if you're looking for a certain type of client?
48:52Every business has a niche, and that's exactly what I've got.
48:55You know, I know another business that had a small niche, and that was the Piers Morgan fan club.
49:01OK, moving on from there, then.
49:04No clear profit and loss in your business plan.
49:09So there were some clear flaws in my business plan.
49:12I'm not naive to that now.
49:13In retrospect, it should have had a lot more detail.
49:16There was a cardinal mistake due to the fact that I hadn't put any costings in there.
49:21There was no numbers.
49:22No costings.
49:23No numbers, I heard.
49:24I do have costings, and I do know them, but they were not in my business plan, which is a huge mistake.
49:32And in retrospect, absolutely, that's something that if I could, I'd go back in.
49:35Well, a business plan is supposed to, you know, put some numbers down.
49:38I appreciate the fact that this is a bizarre sort of business plan to somebody who isn't from the countryside.
49:45No, it's a bizarre business plan for anybody who's presenting a business plan to an investor.
49:49Well, I myself am very passionate about it, and I myself will represent it to the best of my ability.
49:55OK, Lottie, I'm going to be very honest with you and very straightforward.
50:02It's not a case of a different class barrier.
50:05I don't care about that.
50:06I just don't get it, to be honest with you.
50:09I don't get your business idea.
50:11There isn't enough meat on the bones for us to have looked into the viability financially.
50:18Um...
50:20So, I do wish you all the best for the future, OK?
50:25Thank you, Lottie.
50:26But it is with regret, Lottie, that you're fired.
50:29Lord Shiger, Karen and Claude, I thank you ever so much for the opportunity,
50:31and I wish you all the best of luck.
50:33Thank you very much.
50:34OK, so, Scarlett, you've done very well in the process, but the business plan wasn't very articulate,
50:49um, and so I'm kind of weighing up in my mind.
50:54Um, hmm.
50:57Pamela, I have to say I have some concerns over the lack of product at the moment,
51:03and the fact that they're not that novel.
51:08Um, Lewis, you are a person that wants to go into business that you haven't been in before,
51:14you haven't run a company before.
51:16I know it's been your dream, but it's not a dream that I share.
51:21So, Lewis, you're fired.
51:24Thank you very much for your time.
51:26OK.
51:27Good luck, Lewis.
51:28Yeah, keep in touch.
51:29Cheers.
51:30I think, um, you three ladies, uh, need a little bit of a break now.
51:44In that break, I'm going to be talking to, uh, Claude and Karen.
51:48Off you go.
51:55Scarlett.
51:56I think the point is that if she's working with senior management,
51:59with FTSE 250 companies,
52:01and she's talking to the chief executive,
52:02she's in the right place to make a lot of money and a big impact.
52:06If she's dealing in the mid-range, lower-range junior management,
52:09I think she's struggling with a lot of other competitors.
52:12Karina.
52:13I mean, she has been great in this process,
52:16and she's definitely investable,
52:17but it's slightly naive to say she wants to open between 2,000 and 5,000 branches.
52:25Pamela, she did well in her first products to market
52:29until they were discontinued, I suppose.
52:32But now we're just left with two items.
52:34Are the next sort of products going to be winners
52:36or just very expensive losers?
52:38Right, we've got, um, three very impressive, uh, young ladies,
52:42and, uh, it's going to be a very tough decision to make.
52:45Yes, Lord Sugar.
52:48Uh, send three of them in, please.
52:50Yes, Lord Sugar.
52:52Lord Sugar will see you now.
53:01All three of you ladies have got to understand this,
53:04that there's nothing wrong in a business
53:07that's making £100,000 a year profit.
53:11It's good.
53:11I mean, there's a lot of small companies out there.
53:13Uh, they are the backbone of the British economy, actually.
53:16Little family businesses.
53:18And I've got a lot of admiration for them.
53:21I'm looking for something bigger than that.
53:23I'm looking for a large profit.
53:26You think you can deliver that?
53:27If I... I would not be sitting here,
53:29and I tell you what, I would not be in my industry
53:31if I didn't think I could deliver that.
53:33In every single thing that I do, I'm a top performer.
53:35In all of the roles that I've been within,
53:37in every industry that I've worked within,
53:39I've been the highest performer.
53:40No, but I'm just trying to...
53:41What are your aspirations for...
53:44My aspirations, frankly, Lord Sugar,
53:45are to be running an empire.
53:47Something... That's just me being honest.
53:49It is. That's my aspirations,
53:50to be running an empire,
53:51something that is really of the highest quality
53:53of the multi-million pound turnover.
53:54It's as simple as that.
53:56And do you think that's achievable
53:57in the recruitment industry?
53:59Yeah. It's absolutely achievable
54:00in the recruitment industry.
54:01The scope for this business is multi-million.
54:04Well, Lord Sugar, what I want you to understand
54:05about my business is that beauty is global
54:08and I'm looking to be the next international brand
54:11and I know this industry
54:12and I understand innovation
54:13and I'm excited about it and I...
54:15As you know, I've got a cosmetic company already,
54:18which is very, very successful
54:19and it's got maybe 270 products.
54:23Yes, Lord Sugar.
54:23And you've got two.
54:25My products are not like any others.
54:27We have a range that I have identified
54:29a gap in the market.
54:31I understand this market.
54:32I am the innovator of these products.
54:34I want to expand this.
54:35And already, if you can see what I've done on my own,
54:37we're selling into Germany,
54:38we're selling into Spain.
54:39Buyers believe in my products.
54:41They go on shelves, they sell
54:42and that's what I do.
54:43I make products that sell.
54:45Hmm.
54:46Karina.
54:47So, since I began this process,
54:49I really wanted to prove to you
54:51that I am suitable to be your business partner
54:54and I should be your business partner.
54:55I feel like I've demonstrated that along the process
54:58in the sense that, yes, I've had 9 out of 10 wins,
55:01and I've PM'd three tasks
55:02and one every task that I have PM'd.
55:04I can run a company and run...
55:06I can run the shop to success, I can guarantee you.
55:09And margins are massive, aren't they, in your stuff?
55:12Yeah.
55:12Coffee and bread, which are the...
55:14How are you going to stand out?
55:14It's such a difficult, busy, crowded market.
55:17No, I appreciate that, Karen.
55:18And that is something that I'm really proud
55:21that I've managed to achieve it in a year, to be honest.
55:23I could sell a brand.
55:24Hmm.
55:25OK, well, look, ladies,
55:27I think it's only fair that I conclude
55:29and decide which two of you will be in the final.
55:36Karina, I'm just trying to work out
55:39how do you scale up your business, you know?
55:43Pamela, I just can't see it
55:51with such a small range of products.
55:54That's what I'm thinking in my mind at the moment.
56:00Scarlett, I appreciate what you've said.
56:03I have to decide about who I can go into business with, yeah?
56:07I'm struggling.
56:16I'm going to have to make a decision.
56:19And my decision is...
56:23Pamela, I just have a gut feeling
56:26I don't see you as my business partner.
56:30And so, Pamela, it is, with regret, you're fired.
56:35Thank you, Claude, thank you, Karen,
56:37thank you, Lord, for the opportunity.
56:38Well done, girls.
56:39Well done.
56:40See you soon.
56:53Scarlett and Karina, congratulations.
56:57You are in the finals.
56:59It is a big, big achievement.
57:01We've come a long way.
57:03So, very well done.
57:04Thank you very much.
57:11I'm so happy.
57:12Oh, I'm so happy.
57:26It was so close, and there's no doubt
57:28there's a bit of me that's really disappointed
57:30to have not won.
57:31But I'm not going to take Lord Sugar's
57:32not investing in me as a bad thing.
57:34I will keep going.
57:35I'm excited.
57:38Oh, well done.
57:39Your face.
57:40Well done.
57:41Your face makes me happy.
57:43This is the finals, Carla.
57:45It all feels a little bit surreal, to be honest.
57:47I feel like now it's just ultimately
57:49let the best woman win.
57:50Now, two candidates remain.
57:55The search for Lord Sugar's next business partner
57:58is nearly over.
58:02Next time...
58:03For your final task, I want you to launch your new businesses.
58:07Familiar faces...
58:08Back up, please.
58:09I have a very annoying man here.
58:11Brand new businesses.
58:13There's a nicest bit of bread of the bread.
58:15Headhunting.
58:16I've spotted a key opportunity in the market.
58:18Or bakery.
58:19I hope you enjoyed the bread.
58:21I hope you like the brand.
58:22Only one can win.
58:24You're going to be my business partner.
58:25A little less taxing than the grillings they've just had,
58:30Tom Allen talks to a couple of the fire candidates
58:32on BBC Two now.
58:34Gemma Collins invites you to have some festive feels.
58:37Download the BBC Sounds app,
58:39the Christmas podcast with playlists in chat.
58:41We'll see you next time.
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