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00:00Ten weeks ago a new batch of budding entrepreneurs arrived in London with one
00:10shared ambition to prove themselves worthy business partners and win Lord
00:16Sugar's quarter-million-pound investment. Never ever underestimate me.
00:22Let's go, let's go, let's go! You should have come up with an idea.
00:24I was talking and you kept buying in. Characters have been critiqued.
00:29You made a U-turn outside here and then you made a U-turn inside there.
00:33You're so invisible I might have to start talking to you via a Ouija board.
00:36Deadwood discarded. You're fired, you're fired. Not in a market stall here selling a pair of,
00:43you know, underpants. You're fired.
00:47Now just five remain with all to play for.
00:51To the river, look, sign! Karina Lepore. Feel free. Enjoy.
00:57So you lost the tour group? Did you lose them or they just run away?
01:01No, they didn't run away. Hello? Pamela Laird. Thank you.
01:05Oh no! I'll just stay here. The name should have been Indecision by Pamela.
01:12Take your time with the wine, get to know it, get to know its personality.
01:17Lottie Lyon. Sorry, I'm contributing, not interrupting. I'm not saying you've just disrupted the entire group.
01:23So don't disagree. I'm not impressed at all. Got my eye on you, young lady.
01:27Come on, Isha. I'll get you running, Susan.
01:29Scarlett Alan Horton. It is make or break, for sure.
01:32Let's work on being collaborative, winning and moving forward.
01:36You took on this task and ended up making what I would call a pig's ear of a product.
01:40Really? And Lewis Ellis.
01:43Good afternoon. Oh, hello. Or should I say moi?
01:46I get the feeling that you think you're impenetrable. Not a chance.
01:49Well, you're not. I can tell you that.
01:51Just two weeks stand between them and the opportunity of a lifetime.
01:56Tonight, we break from the boardroom to ask, who are the final five?
02:08First up, Scarlett Alan Horton.
02:12I'm fiery, I make bold, courageous moves and I don't suffer fools easily.
02:16My eyes are firmly on the prize. You're on the girls team now, boys. We win.
02:19Professional. They all look really unified, actually, don't they?
02:24Daring. It was strong, it was powerful, it was bold.
02:27Left, left, let's go left. Unflappable.
02:30They're completely broken. Every single one of them. Slush-eyes, maybe.
02:34How much for 20, then? 250.
02:35Quite ideal. Amazing.
02:38When Scarlett walked into the first boardroom, you could see from the way she carried herself,
02:42her poise, her confidence. She was one to watch.
02:47There was an early display of this confidence in week one.
02:50Your task is to set up and run a bespoke tour in the countryside around Cape Town.
02:58As Scarlett jumped into the hot seat.
03:02So is everybody happy with Scarlett being PM?
03:04Me? Yeah, that's fine. I am happy.
03:05Fantastic. Nobody wanted to be the PM on the first task.
03:09And I thought, OK, if nobody else is brave enough to step up, I am.
03:13She went high on the price for their tour.
03:15Should we go, like, 2,500 at least? Yeah.
03:18We can negotiate down to 2,200 if we're required to do so.
03:23We should not be doing so.
03:25I think that you have to take calculated risks in business.
03:29It was a brave move.
03:30And, yeah, I think that is typical of me in life and in business.
03:34But shifting her expensive tickets was a struggle.
03:372,500 rand. No, we're not.
03:422,500 rand each. I don't think so.
03:45Oh, guys. Don't be deflated, ladies. Come on.
03:51Scarlett was forced to slash prices.
03:54600 rand each. Yeah.
03:56Yeah. To fill her tour bus.
03:59We sold all the tickets. The last 11 tickets we sold for 600 rand each.
04:04That's a massive drop.
04:05Back in London, her calculated risk-taking paid off.
04:11Overall profit of £476.19.
04:18It was risqué, but ultimately, despite the pricing strategy, we won.
04:21Ladies, I'll see you on the next task.
04:24Taking on the PM role in week one is no easy thing,
04:28but she made brave decisions and came across as an early contender.
04:32Well done.
04:34Raised in Birmingham in a single-parent family,
04:39Scarlett credits her strength to the female influences in her life.
04:43I think we've just had these amazing role models in my mum and my aunt.
04:47Very strong, powerful women, actually, and they'd overcome a lot of things,
04:52and I just think that was installed within me.
04:54Scarlett was brought up paired by myself.
04:57Her father wasn't really around, but that made us have an even more stronger relationship
05:03between Scarlett and I.
05:04She was a really well-behaved, lovely, just perfect daughter growing up.
05:13I think as a young child, I was really,
05:18really lovely until about 11, 12 years old, and then things changed a little bit.
05:28It was at 16 that Scarlett made the bold choice to leave home.
05:32Oh, I think I thought at 16 that I knew everything, and I absolutely didn't.
05:38And I went then to live in, like, supported accommodation, which was really, really, yeah,
05:44really rough, big tower block, basically.
05:46She's always been very independent.
05:49She was happy to move out.
05:51Then she realised the perils of moving out then, bills and everything.
05:55So, yeah.
05:58When I moved out, I just realised, whoa, life, you've got to pay for a lot of things,
06:05and if you don't work, you can't eat, basically.
06:09While living in supported accommodation, Scarlett met her partner and had her two children.
06:15My first daughter, I think I was pregnant at 19, had her at 20.
06:18My other daughter, I had her at 24. I've got the most wonderful children.
06:23But there's no doubt that all of those circumstances have made things more difficult,
06:27you know, in trying to be successful and trying to achieve all the things that you want to do.
06:33Week six, design a rollercoaster.
06:37And Scarlett's drive to succeed saw her go big in her bid for a second win as project manager.
06:43So we've taken off, and then we start our loops.
06:46Yeah.
06:46Yeah.
06:47Yeah, okay, I love that.
06:49Scarlett was typically ambitious in the design of her rollercoaster.
06:53I mean, she made it so complicated that she wanted to break every record under the sun.
06:57You can go as fast as we can possibly get this thing to go.
07:01Yeah.
07:01And actually, what she ended up with, well,
07:04it was a ride that was more likely to kill you than thrill you.
07:06Scarlett's ambitious ride wasn't rated by the experts.
07:21Uh, watching that, it actually made me feel quite sick.
07:24I am all about go big or go home. And, uh, yeah, I maybe needed to rein it in a little bit more on this task.
07:31And she found herself in the firing line for the first time.
07:35Why try and go for two world records?
07:37I think we were just thinking we'll go the biggest, we'll go the best.
07:42Too much stuff, too complicated.
07:44It was the first time that I really felt like actually I could get fired today.
07:47And, yeah, that was, it was scary. It was really nerve-racking.
07:51I wasn't prepared to go down without a fight.
07:53It's not fair to say I contributed less than Mary-Anne.
07:55You did contribute less than Mary-Anne.
07:57OK, but did I still contribute? I have to be honest.
07:58OK, so if I... You did contribute, but you did contribute...
08:00Did I contribute a reasonable amount?
08:01The way that I look at it, ultimately, is who's going to bring value?
08:04I'd think about if I was going to employ somebody.
08:06Um, I shared... I fight on four tasks with you, and I've got to be completely honest,
08:10I wouldn't have noticed if you were on the team or not.
08:12Having been in that firing line, it really pushed me and motivated me
08:16to make sure that I wasn't going to be back in that position again.
08:20Off you go back to the house. Thank you. Thank you, Lord Sugar.
08:24So that really spurred me on then for the rest of the process.
08:29In her early 20s, Scarlett drew on this fighting spirit
08:33as she balanced raising two kids with a new career in recruitment.
08:38Scarlett just flew out the blocks.
08:39I remember her bringing in more revenue than most people
08:43within the business in that second year.
08:46She worked her way up quickly, rising to managing consultant within two years.
08:52She wants to be a successful woman in business.
08:56She wants to do right by her kids, and I think when you put those two together,
08:59that's a very powerful combination.
09:02While her career was starting to take off, at home it was a different story.
09:07Yeah, is everything okay at school?
09:09Scarlett's relationship with her partner at that time was difficult.
09:14He took choices where he's eventually ended up going to prison.
09:19All right, Mum, we do dinner in one minute, okay, sweetheart?
09:22Okay. All right? I won't be long.
09:24It's definitely impacted my life a lot.
09:26You know, I was very focused on work.
09:27I was always very focused on kind of, you know, corporate and doing well and being successful.
09:31And actually, some of the lifestyle that I had as a result of being in that relationship
09:36was quite different to that.
09:37And it was almost like a double life, actually.
09:41And, yeah, that was difficult.
09:42And it still is, I think, a little bit.
09:44After 12 years together, Scarlett made the tough choice to leave her partner.
09:52Ultimately, for me and my children, the right decision was for me to perhaps be on my own
10:00and with the children. And that's what I did. And that was very, very, very, very difficult.
10:06Yeah. Motivated to build a life for her children, Scarlett took the brave decision to start her own
10:17recruitment company. I established HarperFox Partners around a year ago. We've got a handful
10:21of key clients. We've grown that business to over £100,000 turnover from standing start,
10:26which is really impressive. And that's only achieved within one year.
10:31She doesn't allow anything to affect her for a long period of time.
10:35Only certain things have done that. But even though it has affected her,
10:39look at what she's achieved so far, I think she's an inspiration to any single mothers out there
10:45or anyone that has barriers in their life.
10:51It was Scarlett's ability to bounce back that, in the second half of the process,
10:55saw her raise her game. So now there's only four of us.
10:59Yeah. And there's only four in the other team as well.
11:01Yeah. So pressure's on everybody now, really.
11:03I really felt with my place at that point,
11:07like being under threat, that I needed to step up and really fight for it.
11:11In the next four tasks, Scarlett made sure she was on the winning team every time.
11:17Shake on 10? Yeah, shake on 10.
11:19Thank you. That was brilliant. Thank you so much.
11:21No worries.
11:21Each task I was trying to improve what I'd done on the last task.
11:25She helped close sales.
11:26It's around £1,500.
11:27Go on then. Amazing.
11:29Thank you so much. Thank you so much.
11:31Deliver killer pitches.
11:33Our main objective to target the UK backpacking tourists to Finland in the summer months.
11:39I got some feedback that Scarlett was very, very good.
11:43And finished with four wins in a row.
11:45Having watched Scarlett for the past 10 weeks, you can see she's got a plethora of qualities
11:49which are needed for business.
11:51Unison, you're the winners.
11:53And she's also won the respect of the other candidates for her strong and calm leadership style.
11:58So the final five.
11:59The final five. Cheers.
12:01Well done.
12:01We're all really, really proud of you.
12:03And you're so inspirational.
12:05We just know that you're going to do really, really well.
12:07Good luck, Scarlett!
12:10I've come from some, you know, challenging circumstances.
12:13I want to be an inspiration to others.
12:15And that's what I'm going to do.
12:18We really believe in you, Mum.
12:19Good luck.
12:20Love you.
12:23Next, 19-year-old Glotty Lion.
12:26When need be, I can be quite vindictive in business.
12:30Sometimes I wonder if I've gone too far, but nothing in business is too far.
12:34Forthright.
12:35Dramatically, it doesn't make sense. Captivation.
12:38I think it's appalling.
12:40Confident.
12:41Don't want to, you know, blow our own trumpets, but we can sell very easily.
12:46Multi-talented.
12:47Well, I'm very much into my classical. I've been playing the viola for 15 years.
12:51Now, I must say, I'm so excited about this. I worked in the UK's best wine bar.
12:55I do have knowledge of Oxford. In addition to that, I'm quite good at strategising.
13:00And I do believe that I am strong.
13:02There's nothing that Lottie hasn't done.
13:04She knows more than me, my whole family, everybody that I've ever met in my lifetime
13:08and everything I've ever listened to. I mean, she knows everything.
13:12For example, I know that South Africa has a population of 51 million.
13:16There's a lot to admire about Lottie. She's 19. She's incredibly driven, confident.
13:22Let's just work as a team. I've made this decision.
13:25What?
13:25I think it's fair to say she's not everyone's cup of tea.
13:28I really don't want to switch this up, please.
13:29I've made a decision.
13:30All right, then you've made a decision.
13:32Good morning.
13:35Good morning, Lord Sugar.
13:37Week four.
13:38I want you to design a new electric bike.
13:42And confident Lottie was keen to lead.
13:45My family actually all own electric bikes and I have one myself.
13:48So I would like to put myself forward as PM, all in favour of Thomas being PM for this task.
13:55Ooh.
13:56I wasn't voted in. Thomas was the PM instead. And this was a bit difficult to deal with, really.
14:04I was there thinking, why do these people not trust me as a leader?
14:09Failing to secure a leadership role, Lottie pushed her creative ideas instead.
14:15How about by, B-Y-E, Sickle?
14:18I think that's almost a negative, you know, like...
14:21Bye, Sickle!
14:22Lottie has got some very valid ideas, but she could never get her point across.
14:27But in the early part of the process, she just rubbed everyone up the wrong way.
14:32I personally, seriously, am opposed to the white trim.
14:36OK.
14:37Why is that white when it's going to get muddy? What is your answer?
14:40It getting muddy would be one of the last things in my head.
14:43Oh, if I go home, I rinse it down and then it's done.
14:46I am argumentative, but I'm not argumentative for the sake of it.
14:50I do always have reasoning behind what I'm saying, but a lot of candidates just cast my
14:55ideas to the side because they just think, oh, it's just Lottie being Lottie again.
15:01Growing up in Devon, Lottie's passion and drive were evident to her family from a young age.
15:06Bossy boots, big sister. She wanted me to do everything the way she said it.
15:13Charlotte's always been argumentative. I don't think I've ever won an argument with her.
15:20None of us can. It's impossible.
15:22As she grew up, her headstrong approach was channeled into her education.
15:27I always tried very hard in school. Books, just all about my books.
15:31I have a wide vocabulary and it makes you seem a lot more intelligent than you actually are,
15:36which is fantastic. It's a good trick to have.
15:40But when Lottie was just 12, her happy home life was turned upside down when her parents separated.
15:48Going from having a very settled childhood to having somebody disappear, it was awful to deal with.
15:59I suddenly discovered that rather than being at the top of all of her classes,
16:04she was suddenly plummeting downhill rapidly. There were more tensions between us.
16:10It was a difficult time for me. It was really difficult because I was very worried.
16:13Aged only 17, independent Lottie decided to move out of the family home.
16:19I really didn't want her to go, but she was going anyway.
16:24I remember looking at these four walls on my first night in a property on my own
16:30and realising that I really had to do this by myself. It really pushed me to be an adult
16:35way before I was perhaps ready and way before, you know, the average person is.
16:40Week five and Lottie was keen to prove her maturity in business.
16:46I would also like to put myself forward. I have not had the opportunity to show my leadership skills.
16:51OK, shall we take it to the vote?
16:53The vote's for Marianne.
16:55I'll spot Marianne.
16:57Ah, thanks.
16:57As a consolation, Lottie was made sub-team leader.
17:02This was Lottie's first taste of leadership and she was desperate to exert her authority.
17:07Her job, to ensure the team bought products in Cambridge at the lowest possible price.
17:13Good afternoon, it's lovely to meet you.
17:14Guys, we need to buy a quant.
17:1760, Lottie.
17:17Hang on, one second, Lottie.
17:19Right, for 60, so instead of 60...
17:20One second, Lottie.
17:21I'll tell you, what about, shall we flip a coin for it?
17:24If I win £40, if you win £50?
17:25I'll go for that.
17:26You want to flick it?
17:27I'm not a gambling woman.
17:28Fine.
17:33No!
17:34£50, thank you very much.
17:36She struggled to gain the respect of her team or keep them in check.
17:40I was simply interjecting and you both told me to basically be quiet,
17:44which wasn't appropriate for you.
17:46But then you took it to a bet, Thomas.
17:49On the next task...
17:50Designing a rollercoaster, Lottie was given a chance to change her leadership style.
17:59Are you guys happy with Lottie being some team leader?
18:01No.
18:01But instead, she got into conflict again.
18:04Because you've had so much control over this throughout the entire process,
18:08and all of a sudden we're inputting our ideas, you don't like that?
18:11No, I don't, because I'm wrong.
18:12Lottie was really keen to prove herself as a good leader,
18:16but she ultimately let the power struggle with Thomas get in the way.
18:21But...
18:21May I?
18:23Right.
18:24And that led to some really costly errors.
18:26This is going to be a spaceship, because that is what we agreed with the PM team,
18:30and if you don't like that, tough.
18:32When her team lost, Lottie came plummeting back to Earth.
18:36Lottie, you don't get on with anyone.
18:38Business is all about people skills, and it's hard to get on with you.
18:40I wouldn't do business with you.
18:42Lord Sugar, I am not naive to the fact that I do not get on with everybody,
18:47but in order to be successful, my aim is not to get on with everybody.
18:51I want to be a business woman.
18:52Really? Not to get on with everybody?
18:53My aim is not to get on with everybody.
18:56My aim is to make myself a success.
19:00I think this was an eye-opener for Lottie.
19:01She came very close to being fired, and I think she realised that she'd have to change
19:06her approach if she wanted to really succeed in business.
19:09Very controversial, Lottie, you are. Very controversial.
19:12Off you go back to the house, all of you.
19:14Thank you. Thank you. Thank you, Lord Sugar.
19:17Lord Sugar gave me some stern words, some very stern words,
19:20so I had to listen to his criticism, take it on board and utilise it,
19:24which I certainly did going forwards.
19:26It was as a member of the Air Cadets in Barnstable that Lottie's lust for leadership
19:37developed in her teenage years.
19:39Lottie was one of the more assertive members of the squadron.
19:44She wasn't afraid to put her opinions forward and, when needed, to take charge of the situation.
19:50Left, right, left, left, left.
19:54That military uniform, it made me feel so powerful, and I just absolutely adored it,
20:00and I went on to gain promotion. I was Corporal Lyon, feared by all of the new recruits.
20:10It changed her life.
20:12She absolutely lived for Air Cadets.
20:17But at 17, Lottie's dream of turning her hobby into a high-flying career failed to take off.
20:24She applied for the RAF, but she stumbled on the physical tests, which were gruelling.
20:30It was really tough for her, and she was devastated when she failed twice.
20:36I have had so many knocks in regards to not getting into the Royal Air Force,
20:41and, you know, not having that family around me anymore.
20:44It was all very, very difficult to cope with.
20:48To support herself, she became a librarian.
20:51Living in rural Devon, her escape was the outdoors.
20:54I am very much a country girl at heart.
20:57I absolutely adore everything to do with nature and wildlife and animals.
21:04Her passion for the countryside inspired Lottie's business concept.
21:08My business idea is a members club for ladies in the countryside, giving them the opportunity
21:13to do the things that they love, such as shooting, equestrian events, and also socialise,
21:17doing dinners and dances.
21:18I have got so many ambitions that I can't wait to implement, but all I need is that investment
21:23from Lord Sugar to make it come to life.
21:27In week eight...
21:28On this task, you are going to lay on a corporate away day.
21:32Lord Sugar gave Lottie the opportunity she'd been waiting for.
21:36And Lottie, you are going to be the project manager of your team.
21:40Thank you, Lord Sugar.
21:41It felt absolutely fantastic to finally be PM.
21:45I was like, finally, I can do this, I can prove myself.
21:48People are going to see what I can do.
21:51So, Unison, I'm very happy to be your PM. Hopefully I will do us all proud.
21:56But when Corporal Lottie's orders were disobeyed...
21:59You didn't book the entertainment, did you?
22:01I did, however...
22:02So that is an enormous amount of profit that we have just lost.
22:05She took decisive disciplinary action.
22:08Oh, sub-team.
22:10Hello?
22:11Hi, look, Karina, due to the fact that you were incapable of listening to any decisions
22:15that I made yesterday, I'm going to have to pass the leadership over to Scarlett.
22:20Quite frankly, I don't think that you are in the position to have any leadership responsibility at the moment.
22:26Demoting your sub-team leader mid-task isn't the best way to motivate your team.
22:32So we have here the fish pie.
22:34But otherwise, she remained focused and she didn't let anything else derail her.
22:38All okay for wines? I'll get you a top-up if you'd like.
22:42Absolutely.
22:43In her first role as leader, Lottie led her team to victory.
22:46So, to an overall profit of £1,828 and 25 pence.
22:54£15.
22:55Bloody hell.
22:58I do wish that I'd laid a bit lower, perhaps, within the first few tasks.
23:02I think that maybe people would have taken me more seriously.
23:06I do get up people's noses, unfortunately.
23:09But overall, I've been unapologetically me throughout the entire process.
23:15I've had such a fantastic time in doing so.
23:18I simply can't say that I'd change anything.
23:21Charlotte, from Jasper and I, all the luck in the world, Dolan.
23:24We love you to bits, we know you can do this.
23:26I'm so proud of you.
23:28Go for it, girl.
23:30Congratulations.
23:33From everyone here at 1146 Squadron.
23:35Good luck, Lottie.
23:39Next, last man standing, Lewis Ellis.
23:44I would say I'm a grafter.
23:46Nine times out of ten, hard work will beat talent.
23:49Until you meet a talented, hard worker like me, and then you're screwed.
23:55Persuasive.
23:56Two quid.
23:57Four quid.
23:58I'll meet you in the middle of three quid and I'll check on it right now.
24:00Deal!
24:01We're in.
24:02Fun-loving.
24:05Oh, oh, oh!
24:06Oh, no!
24:07Well, now I'm snug!
24:09Marketing man.
24:10I've got a master's in marketing.
24:12Lewis went on and on and on and on and on about his marketing degree.
24:16Like anything to do with marketing, Lewis said he was like a maestro at.
24:19I come in with knowledge, a lot of knowledge around marketing.
24:23I think he said it to me almost on every task, at least once, maybe twice.
24:27The marketing guru, I want to hear from you.
24:29So in my opinion, right, for a logo, you wouldn't say what it is on the tin.
24:33It would be hard to find a candidate with more passion than Lewis and he puts his all into everything.
24:39Do we have a deal?
24:40Yes!
24:41And I think this really stems from a hunger to succeed.
24:44Growing up, Lancashire lad Lewis found his role model close to home.
24:51I was raised by my mum.
24:55I never had my dad around.
24:56My mum was my dad.
24:58I had a mum and dad.
24:58She used to beat bullies up for me.
25:00She used to argue for me.
25:02I seen her fight a farmer once who ran off my bicycle.
25:05She was a mum and dad.
25:06She was the boss.
25:07I am Lewis's mum, unfortunately, sometimes.
25:10Lewis watched single mum Christine raise a family of six children.
25:16You're the mum, you're the dad, you're everything.
25:19You're the bottle wash cook nurse, everything, you name it, I was it.
25:21And I think because Lewis has always seen me work, it's about to set him up.
25:25I've got this fire and people say it's cheesy.
25:27It's like, I've got this fire in my belly.
25:28I really have this burning passion.
25:30I really do.
25:31I think that it started with me wanting to have what my mum didn't.
25:35She struggled all the time.
25:36And things like, we can't afford Christmas this year, that's really sad.
25:39While he may value hard work now, this wasn't always the case at school.
25:44Lewis isn't particularly a student I've remembered for all the right reasons.
25:50He would definitely have been described as an intelligent student.
25:53But I think, sadly, over the years, he maybe saw less point to his academic studies
25:57and maybe his interests were elsewhere.
26:01At 15 years old, I started working in nightclubs.
26:04I went to college where I did a sports course.
26:10I got through one year of that before they said I was taking the piss.
26:12The day starts at 9 and I come in at like 1pm.
26:15And I'm in like last night's jumper and jeans and shoes.
26:18And I've just come from a nightclub.
26:20So for me, it was about exploring who I was as an adult.
26:22But yeah, it did really fit in my education.
26:24After dropping out of college for the third time, Lewis found his calling as an 1830 holiday rep.
26:3218 to go and look after 300 drunk people every single week.
26:37You're in a situation where if there was an emergency, you have to deal with it.
26:41So I'm hanging around with all these crazy people, but at the same time,
26:42I'm learning these fantastic skills that are going to serve me for the rest of my life
26:45and still serve me today.
26:46Week one.
26:48Good afternoon, ladies and gentlemen.
26:51For the very first task, you are going to Cape Town in South Africa.
26:57Wow.
26:58The teams were asked to set up and run their own tours.
27:01I came from a travel and tour as a background.
27:04I used to run events in different countries.
27:06And there was only one man for the job.
27:09You are the project manager, Lewis.
27:10Yes.
27:11That's right.
27:11Great.
27:12Yes.
27:13Everyone knows you're supposed to avoid the first task.
27:15Everyone knows you're supposed to keep your head down.
27:17You work hard.
27:18You just get to like week five and then you can start showing what you can do.
27:21But I was straight away in the firing line.
27:23I had to put myself out there.
27:24And who the animals are, you're going to meet the big five.
27:26You're going to see where they eat, where they drink, where they make babies.
27:28Would you guys be interested in coming on a tour with us tomorrow?
27:31It does sound great.
27:32Lewis came into this task full of swagger, very confident, almost cocky really,
27:37which made it even more embarrassing when they didn't sell all their tickets.
27:40How many tickets you sold?
27:42All right, guys.
27:43So we didn't sell 16 tickets.
27:45We actually sold 12.
27:46The most important thing for today is avoid refunds.
27:49We need to wow these customers.
27:50And that put them under a lot of pressure to deliver the goods.
27:54But when it came to the tour, Lewis's boys failed to impress.
27:59And if you look to your left now, there's the elephant.
28:04It's a rhino.
28:04What?
28:06What?
28:06Oh, my goodness.
28:07They're rhinos.
28:08They're rhinos.
28:09I hate to apologise.
28:10I haven't got my glasses on.
28:13Back in the boardroom...
28:14Ladies, you won it by 44 pounds.
28:17Oh, thank God.
28:19Well, gentlemen, that's it.
28:22Lewis had a wake-up call.
28:24Lewis, here's a man who's come here to go into business to do travel.
28:32And here's a man who's just done a travel task and has lost.
28:39Don't sound too good, does it?
28:40Sounds terrible.
28:42In the line of fire, he lost his cool.
28:44As I said, I had to make the right decision.
28:47But timing is the basics of business.
28:49But here's my point.
28:49The teachers were like £10 each.
28:51Guys, one at a time.
28:52So I'm sat there in the boardroom, bottom three, on the first task.
28:56I've got two of the people trying to pin the blame on me, sat either side of me.
29:00So we kind of forget we're sat there with Lord Sugar.
29:02We're actually arguing between ourselves.
29:04It's a sales team's responsibility.
29:05And also...
29:05You can't open up to what you've done.
29:06You can't open up to what you've done.
29:08And you fairly task responsible with the sales team.
29:11The pressure of the first boardroom really got to Lewis.
29:15But, you know, in business, you just simply can't lose your temper like that.
29:19Let's calm down a second.
29:22He was lucky he didn't get sent packing.
29:23You burst out again like that, you'll be out that door.
29:27Just calm yourself down and be professional, okay?
29:30I'm really sorry for that, actually.
29:32So task one was a flop for me.
29:34For me, it was about, all right, well, you know what?
29:36I'm not letting this happen again.
29:38Focus Game Face on and just smash it.
29:41After four years as a travel rep,
29:45Lewis made the decision to focus on a new goal.
29:48I came home.
29:49I told my mum I was going to go to university.
29:51She nearly had a heart attack.
29:53I went over from there, did a degree, got the degree.
29:56And when I was like, screw it, I want a really good job now.
29:58So I'm in business and I thought I wanted to work in marketing.
30:00Marketing was quite interesting.
30:01I get some good money doing that.
30:02He put his head down and after five years of studying,
30:07gained a master's degree.
30:08He worked all the way through his master's, paid his own way through.
30:12For all that, he had to work very hard to manage it.
30:15But like, so proud.
30:18My first one to get a degree.
30:20He soon put his degree to work, landing a job at the digital marketing agency in Manchester.
30:26Yeah, so this is where Lewis sits.
30:29He'd tell you this is where the magic happens.
30:31He does bring a massive energy into the room and into the business.
30:34Lewis might work in marketing now, but his business plan involves his first love.
30:40I've never found the same level of happiness or I've never felt as passionate about something
30:46as much as when I used to work in travel.
30:47My business is essentially like a premium to luxury travel brand,
30:51targeting the youth market for people who want more from their holiday,
30:56but also demand more from life.
31:01Week seven.
31:01Good morning.
31:05And for Lewis, the perfect task had arrived.
31:09I want you to create an advertising campaign that will entice UK visitors to Finland.
31:17When I found out I was Finland, I knew that this was more suited to me.
31:21I knew it was marketing related.
31:22I knew it was branding a country.
31:23I knew that these guys wouldn't have done anything like that before.
31:25I knew I was in a very strong position.
31:27Second scene is they're running off, jumping in, splash.
31:30Yeah, yeah.
31:31Third scene is paddleboard, kayak.
31:33Finally, this is the task that Lewis has been waiting for.
31:36It combines his two passions, marketing and travel.
31:39So you're all going to go there.
31:41I'm going to go here.
31:42You're going there.
31:42It was clear right from the off that he was in control.
31:45Right, so next shot is going to be kayaking, paddleboarding.
31:48Ideally, we wanted to get it in the water.
31:49He was still trying to direct while he was in the water, no?
31:57Yeah, he was.
31:58I think he was conscious that he had the experience in this field.
32:01Lewis's advert secured them victory.
32:04And so, Unison, I'm going to grant you the win.
32:12Week 10.
32:12The perfume task.
32:16A final chance for Lewis to showcase his marketing ability.
32:21What do you think, Lewis?
32:22Without doubt, you were on the design team in my mind.
32:24That's where your strengths are.
32:26At that point, you're right before the final five.
32:28Everyone wants to get through to pitch their business plan.
32:31I thought, you know what, guys?
32:32I'll take the marketing side.
32:33I've got this.
32:34I'll be fine.
32:34You crack on.
32:36I'm trusting you, Lewis.
32:37Create my vision.
32:38Little did I know just how much work was on my pile.
32:43I'll be trying to come up with an idea for the tagline.
32:46Confidence to move mountains.
32:48But what does a mountain smell like?
32:50Shh.
32:52It was pretty uncomfortable watching Lewis have a meltdown.
32:55And it's fair to say that he doesn't cope well with pressure.
32:59But what this task really showed is that Lewis is not afraid of hard work.
33:04In the boardroom.
33:05I was told from Claude that he kind of lost it a little bit.
33:09Lewis was smelling defeat.
33:11Why shouldn't I fire you?
33:12Because me as a person, I'm willing to put my everything into what I'm doing.
33:17I'll throw myself in there and I will take risks.
33:19And sometimes I may fail, but at least I try.
33:21And as a business partner, I think that's all you can ask for.
33:23Someone who will give it 100% and the fire in their belly will never go out.
33:26I don't think it's unfair to say that Lewis's track record has been patchy.
33:30But it's this passion and strong work ethic that's got him to the final five.
33:35Lewis, I'll tell you what I'm going to do.
33:36I'm going to give you the chance.
33:38You're in the final five now.
33:41He's just going to have to make sure he doesn't crack under the pressure of the interviews.
33:46Lewis, we're so proud of you from all your friends and family in Lancashire.
33:49Good luck, Lewis!
33:50Even I didn't think I was going back.
33:53Yeah, I've got a terrible record when you look back and you see I lost five out of my 10 tasks.
33:58But did I try my hardest?
34:00Did I put everything on the line?
34:01Did I really throw myself into it?
34:03Yeah, and I think hopefully that's going to shine through when I go through to interviews.
34:07Lewis, you're doing amazingly from all your colleagues.
34:15Next up, Karina Lepore.
34:17The other candidates will probably assume that because I've rocked up in a pink suit,
34:21you know, she's sweet, she's easy, but really I'm a tough cookie.
34:24Feisty.
34:25How can we have a circus-themed thing with no circus act?
34:30Creative.
34:31And you could open your cloud and then you've got all this slime.
34:34And then what's in your slime? A little unicorn.
34:36Full of energy.
34:38Running through Cambridge with a massive pole.
34:41Oh, Karina, I mean, she's one in a million.
34:44On to another win next time.
34:46Cheers!
34:47Honestly, like, I couldn't have met a better person, a nicer person.
34:51She is, like, small but mighty.
34:53We've got all the elements to succeed today.
34:56What could go wrong?
34:56Everything.
35:01Week two.
35:02You need to create and manufacture ice lollies to sell to the public.
35:07Karina seized the opportunity to be project manager.
35:10I've got a bakery so I know about products and flavouring.
35:14And food.
35:14Yeah.
35:15I'm not into lollies, you know, I don't have a lolly shop or anything.
35:17It was more the steer around, oh, something exciting that I can create.
35:21That's innovative and new.
35:23Her creativity came to the fore with some unconventional lolly flavours.
35:28And what tastes nice with cherry cola?
35:32Cream cheese.
35:33Cream cheese and coke?
35:35Cherry coke base with the glazed cherries and licorice pieces inside.
35:39Agreed.
35:40They're going to want that foliage, that pretty, look at the flowers.
35:44The green from the grapes makes it feel like flowery and planty, doesn't it?
35:47This tart is a real mixed bag for Karina.
35:50While she shows some real creative flair in the design of her lollies,
35:54in the kitchen it was just total chaos.
35:56Oh, no, no, no, no, no, no, no.
35:57It's broken.
35:58Oh, no!
35:59With Karina's lack of direction, her team fell to pieces.
36:04Can we be clear, maybe, who that is?
36:05Because I feel like I'm jumping in between.
36:07I don't know what everyone's doing yet, so let me just confirm and see what everyone's doing.
36:10What's everyone's doing?
36:11Right, so Gemeline, can you be in charge of the dipping, the putting it in the whatever that is?
36:16I mean, look, eight girls in the kitchen, all characters.
36:20I think we're spending way too much time in the flowering.
36:22We need to, like, get going.
36:24So, ran across a few challenges.
36:27And when it came to selling her lollies,
36:31the challenges continued.
36:33They're melted and they're broken.
36:35I mean, when I saw the state of the lollies, when they unpacked them,
36:38well, I thought it was going to witness a meltdown.
36:40They were packed really, really bad.
36:42Do we know who did that?
36:42But she showed real creativity.
36:44She put them on plates, she added toppings, and people seemed to enjoy them.
36:49They can spit it up, put the toppings on, eat in pieces.
36:52Let's go, let's go!
36:54Ice lollies, everyone!
36:56Two pounds for three.
36:58How are the lollies?
36:58Do you like it?
36:59Oh, amazing.
37:00Have a good evening.
37:01Thank you so much.
37:02OK, done.
37:04In the boardroom, Carina tasted victory.
37:08Well done, girls.
37:10I suppose one could argue that you've frozen out your competition.
37:13I mean, this was by no means a flawless performance by Carina.
37:18But she showed that she had a real entrepreneurial spark,
37:21a real spirit, and I think she became one to watch.
37:24Born in South London into a large Anglo-Italian family,
37:30Carina's potential was evident from an early age.
37:33She was a very lively little girl.
37:37On the go all the time, yes.
37:38Carina did used to be quite mischievous at times, you know, quite fiery and passionate.
37:44That's the Italian side.
37:49Family has always been a massive, important part in me.
37:53Everything's big, everything's over the top,
37:56but the main point is that we're all there together.
37:58Family is where it's at.
38:00The eldest of two girls, Carina's entrepreneurial spirit emerged during her education.
38:06School weren't really my thing.
38:08I was more interested in working, earning money, rather than studying,
38:12hence why I probably didn't go uni.
38:14At only 18, Carina found a business partner and opened a fashion shop in Croydon.
38:20Strived for my own thing.
38:22Whatever money we'd make, we'd reinvest it next week, go and get the stock ourselves.
38:26It was on the tube with bags of stock, like, yeah, it was just an adventure.
38:29I really enjoyed it.
38:30The fact that she opened the shop, whereas obviously most of her peers were going off to
38:36normal full-time jobs, that is Carina.
38:38She knows her own minds, and she's just very ambitious.
38:43But after 18 months, profits were in decline, and Carina closed down the business.
38:48The shop sort of disintegrated, and that's it. Then I thought, right, what next?
38:53My mum got me an interview for M&S. I didn't want to go. I was like, oh, I'm not working there.
39:00You know, granny shop. I want to work there. It's awful.
39:03And ten years in, oh, my God, I was there for ten years. Ten years is a decade.
39:08She worked her way up from the shop floor to senior management.
39:12You could always hear Carina before you saw her, and she was definitely a rough diamond,
39:17but she was so tenacious and worked really hard.
39:20From working there, I have learnt so much, and it's really now I can see it in the way I am,
39:28and the way my character is when it comes to business and mindset and leadership.
39:33It has stemmed a lot from there.
39:36In week five, Carina's organisational skills were put to the test.
39:42You're going to be competing to buy nine items associated with Oxford and Cambridge
39:48at the cheapest possible price.
39:50First, the teams had to identify the items.
39:53The next one is toad.
39:55Which included a type of vodka.
39:57The specification is rye, half a dozen.
40:00Rye is bread.
40:01So it's bread.
40:01So it's a bread.
40:03The toad, literally.
40:05I was convinced it was bread or rolls and rye and, you know, I was like, this is my area.
40:10Bakers, bakeries.
40:12If we head to this area, we will find a bakery.
40:14Yeah.
40:14OK, let's head this way.
40:16Let's head this way.
40:17Carina just couldn't give up on the idea that toad was a bread, and it wasn't.
40:22Yeah, we just need to look out for bakeries.
40:24It wasn't the only item they struggled to find.
40:28Oh, my goodness.
40:28I have no idea where anything is.
40:30We need to find about the college plates.
40:32I'm just trying to think what a quant could be.
40:34Carina was part of one of the most chaotic teams I've ever seen in this process.
40:38Why don't we go to the library?
40:40Where?
40:41Well, the sign there is pointing down here.
40:43All right, let's go.
40:43I mean, they were running aimlessly around Cambridge with no idea what the goods were they were looking
40:48for and no idea of where they were going.
40:51OK, do you know where we are?
40:52No.
40:53Carina experienced her first loss.
40:57No strategy whatsoever.
40:59None whatsoever.
41:01You didn't get the vodka, did you?
41:03No.
41:03I was convinced it was a loaf of bread.
41:05Yeah.
41:06You're a baker.
41:06Yeah.
41:07This was the first real stumbling block for Carina,
41:09and the first time that she'd faced defeat, and you could tell she did not like it.
41:13Not a good result at all.
41:16Off you go.
41:19I didn't like being in the losing team.
41:21I'm not the calf sort of girl.
41:24I've got a calf, but it's not like that calf.
41:26Didn't want to be in there ever again.
41:28Wasn't in there ever again.
41:31While Carina was flying high in her retail career,
41:34she still hadn't given up her dreams of running her own business.
41:39I knew my ten years at M&S was coming up.
41:41You know, I've done really well and moved up the ranks and I enjoyed the job,
41:45but that was it.
41:46It was still, it wasn't my own, you know.
41:49With Carina at a crossroads in her life,
41:51a disaster happened when a fire destroyed her father's bakery.
41:55I have never in my 30 years of life seen my dad at that point so low.
42:02It's his baby, it's his life, pride and joy, gone.
42:05I was devastated.
42:09That was a very traumatic time and very distressing time.
42:14It's always been in me, this entrepreneurial thing,
42:16and I just never knew when it would reignite really.
42:19And this was a perfect turning point, so I used the opportunity to get him back on his feet
42:23and give myself what I've always craved as well.
42:27Using her life savings, she rebuilt the premises and 18 months on, runs a thriving family business.
42:35Carina definitely gave us a lifeline.
42:37She made us realise that we could rise from the ashes and it was all we're doing, to be honest.
42:45Carina is very hands-on, she's not blasé that I'm the boss, I only do the paperwork, she does everything.
42:53If you were to ask her to take the bins out, she'll take the bins out.
42:57She's always saying we need to get to the next level.
43:01She knows that we don't have to be a small family business.
43:04She wants to see how far she can reach.
43:08And there's another driving force for Carina, her seven-year-old son, Lucas.
43:14I have an amazing son, like, he is just life.
43:18There's all these thoughts that run through your head as a mother, like,
43:20how am I going to give him the best? It's all on me.
43:23There ain't no one, there's no one else guiding this.
43:25Like, no one's popping me money to buy a house any time soon. It's all on me.
43:30Week six, I want you to design a brand new roller coaster.
43:41Halfway through the process, I really wanted to prove myself to Lord Sugar,
43:45so I knew I wanted to PM this one. Everyone happy if I go through PM?
43:49Yes. Yeah, I think so.
43:50Yeah. Carina had another chance to showcase her creativity, designing the ride.
43:56I've never done a backwards drop. Can you do that?
43:58Yeah, yeah, yeah, yeah. You can drop, you can drop backwards.
44:01So our idea and concept, sort of a dream world, then you're sort of sucked out your dream.
44:08From the beginning of the process, Carina's creativity and positivity were never really in doubt.
44:13Darkness will hit, mist will come on, ah, we're going to fall.
44:16But in the later task, she really showed that she could focus that creative energy
44:21and present herself as a real contender.
44:25And in the pitch...
44:26We're introducing our new ride, Insomnia.
44:30..a dream became reality.
44:32CHEERING AND APPLAUSE
44:42All three experts voted for your one as the best proposition.
44:48I feel like it was a great win. I think that's where the step-up sort of came.
44:54And I was really on a roll.
44:57That roll continued.
44:59Oh, you feeling good? Feeling great, yeah.
45:02As Carina went on to win the next four tasks.
45:05It's been a pleasure, ladies. Thank you.
45:08You won, ladies and gentlemen. You've hit the right note here.
45:12Y'all done. Absolutely perfect.
45:15They really did like the perfume, and they're going to place an order of 9,000 units.
45:19Nine out of ten wins. I mean, insane.
45:25Carina's record in this process speaks for itself.
45:28She's won nine out of ten tasks, and you don't do that by luck alone.
45:32Carina, you're on a roll. Bring home the dough!
45:35Good luck, Carina!
45:37Aww!
45:38My love. My love. My love.
45:41Nanny and I just want to wish you...
45:43Good luck!
45:46Finally, Pamela Laird.
45:49People see the blonde hair, they think I'm a bit of an airhead,
45:52they hear I'm in the beauty industry, and they absolutely underestimate me.
45:55But that is not a mistake they make twice.
45:57Pipe, like, there's no tomorrow.
45:59Ah! Innovative.
46:01Like, I'm just picturing a fresh fragrance.
46:03I think we should go for citrus.
46:05Excuse me. Excuse me.
46:06Charming.
46:07Do you like wine?
46:08Yeah, you're Irish. Of course you like wine.
46:11You know what I mean?
46:13Stylish.
46:14It does have that light, soft feeling that really evokes that emotion of freshness,
46:19but also subtle femininities.
46:22She's very into her beauty.
46:24I was doing my eye shadow at one point, getting ready in the morning,
46:27and she was like, blend, blend!
46:28I was like, okay!
46:30I'm not ready. I want my girls.
46:32My first impressions of Pamela was someone who was credible with a good head for business.
46:36How much better does it taste as a winner?
46:38Cheers!
46:41Born in Dublin, beauty brand owner Pamela had the foundations of business instilled in her
46:47from an early age.
46:49My upbringing was really interesting because both my parents ran their own business.
46:53My dad had his own successful car sales. My mum worked in the bank and then she opened a beauty salon.
46:58Having two parents that own their own business, I think you're naturally going to be exposed to a lot of the elements of how hard you have to work to get what you want.
47:06It was watching mom Yvonne in her salon where Pamela first developed her love for cosmetics.
47:12I loved being there. Even after school, I would go and just like sit there and watch her work and just get involved. I just loved it.
47:19So it was here in this very salon that Pamela came up with her own brand, Pam's Kisses, when she was about 10 and she had like eyeshadow palettes, lipsticks.
47:30It was fabulous, my clients. Both of them used them, loved them and, you know, are thrilled to see where she is today.
47:38My mum always says to me, oh, do you remember you had that makeup range? Now it's cringe.
47:42It was no surprise when at 17, she opened her nail bar in a local department store.
47:49We didn't really see it as, as impressive. I mean, we saw it as part of the plan, to be honest with you.
47:55She knew that she wanted to be her own boss. She knew she wanted to be an entrepreneur. She put importance on hard work and it was amazing to witness someone with such ideas and ambition at such a young age.
48:08I thought the nail bar would be the perfect thing for me because I had such a passion for nails and we opened it up and it was an amazing success.
48:17In week three, I want you to design a toy.
48:21Pamela had an early chance to put her product design skills to the test.
48:27I do cosmetic manufacturing, so I definitely have experience of packaging, branding, that kind of thing.
48:32And as project manager, took the lead on designing the toy.
48:36I had a clear idea of what the toy should be and I think that's pretty much me in business. It's just sort of clear, decisive decisions.
48:44It's got to be cute, it's got to have like eyelashes, maybe coloured eyes.
48:47Stand out, black colours.
48:48As a product designer, you know, although in beauty, not toys, this was a real chance for Pamela to show us what she could do.
48:56No, I think too much glitter.
48:57No way, this is a girl.
48:59And to her credit, she really knew what she wanted and she saw her vision through.
49:04We've got the wings, the backpack and we've got the little passport in there as well.
49:09Unfortunately for her, her team weren't quite as enthusiastic as she was.
49:13Look how small the slime is compared to everything else.
49:15It was always going to be this size in a toy.
49:18But she didn't let the doubters knock her belief in the product, she stuck to her guns.
49:23I'm confident in the product, it will sell in this high-end retailer.
49:27And when it came to pitching to the retailers, she delivered a really good pitch.
49:31What's the relationship between the unicorn and the slime?
49:34So the kingdom is the slime.
49:35Right.
49:36And then you collect her next pack, which might have a different colour of slime.
49:40In the boardroom.
49:41They quite like the toy and the concept and they made an order.
49:44Yes.
49:452,000 units.
49:47A fairytale ending for Pamela.
49:50It was amazing to demonstrate to Lord Sugar that I can create a product, bring it to market,
49:54sell it to retailers, which is basically my business.
49:57And to lead these people and win a task was just an amazing feeling.
50:02Pamela's confident character means she's never been afraid to open doors in business.
50:08I think I was quite ballsy at a young age because I approached a magazine editor holding the cover
50:14of her magazine in Ireland and said, can you please just, I'll come for free, but these nails are on
50:19your cover and they're so bad.
50:21You know, I don't know what I thought she was going to say, but she just laughed and said, okay,
50:25well, we have a shoot this week.
50:26Do you want to come on, come along?
50:29And that really kickstarted my career outside of a salon.
50:32It started to progress into kind of representing brands, working on campaigns, photo shoots.
50:38I did the cover of US Vogue.
50:39I really got to kind of the top of my game in Ireland.
50:42I was really the name in nails, but I realized that that wasn't going to be enough.
50:47It was time for ambitious Pamela to revisit her childhood dream and bring her own beauty brand
50:54to market.
50:55The first product I launched sold over 200,000 packs. It was a huge success.
50:59And we launched into really high retailers across Ireland and the UK.
51:03In 2017, just as her business was taking off, there was a big change to Pamela's home life.
51:11And Pamela's dad was diagnosed with vascular dementia. Pamela was devastated and somewhat
51:20in disbelief because it's a very, very difficult disease to cope with.
51:25I love my dad. When someone is ill in your family, I think it definitely puts a lot of pressure on
51:32everyone. But equally, it's a driver to make sure I succeed and just make him proud.
51:37Her dad would have been a huge support and help to her in her business and totally excited about it.
51:46Today, he's not aware of anything really that's going on.
51:51I think it's very difficult for Pamela. For now, she'll just battle on. She'll just ride the wave.
51:59In the process, Pamela had been riding a wave of success, winning the first four tasks.
52:06Here we are. The one.
52:08But in week five, the tide turned.
52:11Can you tell me what the best price is?
52:13My best price for me would be £4.99.
52:15The discount buying task was a particularly weak one for Pamela.
52:19So, today, we were probably willing to spend about £2.50 on it.
52:24Oh, good luck with that. You're really killing us here.
52:26I mean, I followed her all day and the only contribution I saw her make was a measly 29p discount.
52:33£4.70. Thank you so much.
52:35I was quite disappointed with Pamela. She had such a strong start.
52:40But as the weeks went on, we saw less and less of this really powerful businesswoman.
52:45Not a very, very good result at all.
52:47Action.
52:49And on the advertising task...
52:51So, if you could get it all in a very short space, like in four seconds, the cling and the scenery.
52:56I wasn't going to not get it. I said, we're going to get all the scenery.
52:59..Pamela faded again.
53:01Pamela, seven weeks, I ain't seen anything.
53:04It was the first time Lord Sugar sort of singled me out about maybe not being that loud or outspoken.
53:10Well, Lord Sugar, I think that I know my strength.
53:12It was a bit of a knock to kind of get that message that maybe I wasn't putting myself forward.
53:18And in week nine, on the back of yet another loss...
53:21Pamela?
53:22Yes, Lord Sugar.
53:24Lord Sugar had had enough.
53:25I am getting sick and tired of looking at you every week and you ducking and diving and sitting in the background.
53:33And I'll just sit back and let the shit hit the fan and it won't hit me.
53:36I think you really have the wrong idea about me.
53:38Just because I don't fall out with people in the process, I probably don't get as much conversation in the boardroom.
53:43Pamela was on thin ice with Lord Sugar.
53:45One of his main bugbears are candidates who don't contribute.
53:49Like it or not, you are going to be the project manager on the next task.
53:54Happily, Lord Sugar, I will.
53:56Okay, well, we'll sit back happily.
53:58Okay.
54:00So, in week ten...
54:01Good morning.
54:02Good morning, Lord Sugar.
54:04When the candidates were asked to design a perfume, all eyes were on project manager Pamela.
54:10This task is actually custom made for the business that you're in.
54:14No excuse, right?
54:16No.
54:17It was right up my street.
54:18I know it.
54:19I know the industry.
54:20I was ready for this task.
54:22I was actually really looking forward to it.
54:23I would have put myself forward anyway, even if Lord Sugar hadn't have forced my hand.
54:27When it came to the team split, I just wanted to do everything.
54:30I wanted to be on every element of this.
54:32This is going to be hard because somebody's on their own.
54:33But I knew that that's where the struggle would be.
54:35Okay, Lewis, I'm putting you on design.
54:38So that's the logo, packaging, tagline, component and label.
54:41She made a big mistake by sending Lewis off to do the branding.
54:45Where am I putting myself?
54:46I'm going to go on the perfume team with you, Dean.
54:48And predictably, what came back did not tie in with her vision.
54:54How did he get this so wrong?
54:55The worst moment was seeing the packaging design of the fragrance.
54:59Hands down, that's just been the worst.
55:01It's just, it's giving me nightmares even now.
55:04I don't get the girl.
55:05I don't get the photo in general.
55:07What's the mode?
55:08Okay.
55:09The total product is disjointed.
55:12A loss in the boardroom meant Pamela had to fight for her place in the final five.
55:18Now, Pamela, you didn't seem, as a project manager, to control it properly.
55:24Look, Sugar, I'm an accomplished entrepreneur.
55:26I have this brand.
55:27This brand is already a success.
55:28I literally started this from nothing.
55:30And this is going places.
55:31And all I want to do is get there faster.
55:34And with your help, I really feel that we could partner together and take it further.
55:37Pamela really came to life in that boardroom.
55:41And I think it was just in the nick of time to make Lord Sugar sit up and think,
55:45oh, maybe you are a contender.
55:48Pamela, you're in the final five now.
55:51Okay, off you go.
55:52Thank you, Lord Sugar.
55:53But in the interview process, she's really going to have to prove that there's a lot more to her
55:58business plan than just a bit of fighting talk.
56:01Oh, my gosh.
56:02Wow, that's it.
56:04Congratulations.
56:05Cheers.
56:06Cheers, everyone.
56:08Hi, Pamela.
56:09Listen, hon, your dad and I are so proud of you.
56:13Best of luck and bring it home.
56:16We're so proud of you, Pam.
56:18You're going to nail it.
56:19We're going to love, Pam.
56:20Slow chat.
56:21Next, for the final five, their toughest task to date, present their business plans.
56:32Look at this.
56:32Oh, my God, that's a dress.
56:33Why is he dressed?
56:34Why is he dressed?
56:35And be interrogated by Lord Sugar's trusted advisors.
56:40I'm rather nervous.
56:42I kind of just want to go in there now and do it.
56:44I'm very much here to get investment, that is it.
56:47And to be in partnership with Lord Sugar, that has been my objective from the get-go.
56:51I might be seen as someone who is an underdog going into this interview stage,
56:57but I've got to prove that I've done the work and the research and I know what I'm talking about
57:00and I can make it a reality.
57:03I'm utterly petrified of Linda.
57:06Utterly petrified.
57:09Potential to be Lord Sugar's business partner makes the butterflies worth it.
57:14I mean, I'm going to go into those interviews headstrong, determined, and just prepared,
57:21as prepared as I possibly can be.
57:24I believe myself 100%.
57:26I'm going to get the investment and you're going to be torn apart inside out.
57:29Your business is going to be looked at.
57:31And I'm kind of ready for that because that's where I'm really confident.
57:34That's my business and I stand by it.
57:37I'm not, you know, naive to the fact that it's going to be tough,
57:40but I've got to be true to myself and everything I believe in
57:43and why I've got a great business.
57:44This will be the toughest bit for me.
57:46If I could overcome this, then I can definitely win.
57:54Good morning.
57:55Good morning, Lord Sugar.
58:00And it's tomorrow at nine on BBC One to see the final five get the ultimate in grinnings
58:04in their apprentice interviews.
58:06It's coming of age comedy on BBC Three, streaming now on iPlayer.
58:10Experience ladhood for a laugh.
58:13Oh Finally!
58:14Oh, Wherever You If
58:16Oh.
58:16In aよし!
58:17Oh, Shen!
58:20Oh, Shen!
58:23Ah!
58:23OH!
58:24Ah!
58:24Oh!
58:24We'll practice now on HBO One.
58:25T Steelers!
58:26Oh, I glove Você!
58:27Oh, my goodness!
58:28Oh, my goodness!
58:29Oh, my goodness!
58:31Oh, my goodness!
58:31Oh, yeah!
58:33Oh, my goodness!
58:33Oh, yeah!
58:33Oh, my boys!
58:33Oh, my goodness!
58:35Oh, my goodness!
58:35Baby, oh, kasih!
58:36Oh, my goodness!
58:37Oh, my goodness!
58:38Oh, my goodness!
58:38Oh, my goodness, I rad!
58:40Oh!
58:41Oh, my goodness!
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