Primark’s Odd One Out

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Transcript

00:00While every other retailer is obsessing over online sales, Primark built a $12 billion empire

00:08by doing the exact opposite. No website, no delivery, no online shopping whatsoever.

00:17When COVID hit and stores closed, their revenue crashed. Everyone said they were finished,

00:23but here is the twist. By 2024, they didn't just recover, they smashed their pre-pandemic numbers.

00:33How? They turned shopping into a treasure hunt. Their stores are designed like mazes where you

00:40discover $3 tops and $8 jeans at every corner. It is the retail psychology acting at its finest.

00:50But here is the real genius. E-commerce would actually destroy their business model. With

00:57prices this low, shipping costs would eat into the profit margin. While competitors burn on logistics,

01:06Primark keeps overhead minimal and passes savings to customers. They proved that even in our digital

01:15world, sometimes the boldest move is staying analog. Would you shop at a store with no online presence?

01:24Let me know below.