America Gas Station King

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Transcript

00:00Hey guys, this gas station has 120 pumps and makes towns beg for them to move in.

00:10Here is why Buc-ee's is pure business genius.

00:16First, they made gas stations massive.

00:19We're talking 75,000 square feet, bigger than most Walmarts.

00:27Size itself became the brand.

00:30Then they solved every road tripper's nightmare.

00:35Disgusting bathrooms.

00:37They literally want America's best bathroom and have 24-7 custodians washing.

00:44But here is the genius part.

00:47To reach those perfect bathrooms, you have to walk past their barbecue, jerky, and general merchandise.

00:58Forced browsing equals impulsive buying.

01:01They sell gas so cheap to you in the door.

01:07Then they make the real money in their pockets.

01:11Beaver plushies and gourmet jerky.

01:15Classic loss leader strategy.

01:18The result?

01:18They create 200, yes, 200 high-paying jobs per location.

01:27Generate massive amount of tax revenue.

01:30And towns literally compete and fight each other just to get Buc-ee's to come in.

01:37They turn gas stations into your destination.