Instagram maps: How apps track your location

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Transcript

00:00Instagram's new map feature is freaking people out about location privacy.

00:04The new feature acts like a shared map, allowing you to see the exact location where someone

00:08shared a story or a post.

00:09People say they opened the app and found their location was already shared.

00:12Instagram says that's not possible, claiming it requires double consent before anyone can

00:16see where you've posted.

00:17But Instagram isn't the only one tracking your location.

00:21Snapchat, TikTok, Facebook, X, most major apps collect location data.

00:25Sometimes it's obvious, like tagging a restaurant.

00:27Other times it's tucked away in background permissions and app settings.

00:30You see, many apps can access your location even when they're closed thanks to background

00:34tracking.

00:35And according to a 2022 study by the Washington Post, over 75% of popular apps request location

00:40access, and nearly half continue tracking in the background.

00:43And why do these companies want your location data?

00:46Because to them, it's gold.

00:48Location data is valuable for targeted ads, recommendations, and even third-party sales.

00:52The market is expected to hit $32 billion by 2027.

00:56So before you panic about Instagram's map, check your privacy settings across all apps.

01:01Understanding how your data is used puts you in control and makes you smarter in the digital

01:05age.

01:06But what do you think?

01:07Let us know in the comments and follow us here for more.