Nearly 90% of US adults are streaming content

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Transcript

00:00You know, some people still talk about the streaming wars like it's streaming versus cable.

00:04Uh, honey, cable left the battlefield ages ago.

00:06This is streaming versus streaming, and it's an all-out brawl.

00:10Cable? Never heard of her.

00:11She's the one who RSVP'd to the party she wasn't even invited to.

00:14Cable viewership has dropped by nearly 40% since 2021,

00:17accounting for only 24% of total TV viewership.

00:21I mean, it's 2025! Most cable providers have gone fully digital.

00:25DirecTV, Comcast, Dish, they're all playing for Team Stream whether they like it or not.

00:29A recent survey found that nearly 90% of U.S. adults stream content,

00:33but we didn't exactly trade cable for simplicity.

00:35We traded it for 12 different platforms, 19 different passwords,

00:39and enough monthly charges to fund a small nation.

00:41Prices are rising, content is more fragmented than ever,

00:44and statistically, 50% of Americans are subscribed to three or more streaming services at a time.

00:49Think about the last time a friend recommended a series to you,

00:52but it's on Apple TV, and you don't have Apple TV.

00:54So you cancel Netflix to get Apple TV,

00:56but then you run out of things to watch on Apple TV,

00:58so you go back to Netflix and then it all goes...

01:00Not to mention, if you add up subscription prices for the top four streaming services,

01:04Netflix, Hulu, HBO Max, and Disney Plus,

01:07it's nearly the same price as your average cable subscription.

01:10And the cycle continues.

01:12What do we do?

01:13Cancel?

01:13Add another?

01:14Mooch off your cousin's login?

01:16Cut the cord?

01:17Move off the grid?

01:18Shave your head?

01:19But what do you think?

01:20Is streaming a relief from all the channel flipping,

01:22or are you like 30% of Americans who have subscription fatigue?

01:25Let us know in the comments and follow us here for more.