Bloomingdale's, Burberry CEOs Bet Big on Holiday Season

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00:00Yeah. Yeah. Tits the season for holiday shopping and despite US inflation

00:07holding above historical averages for four years and tariff tumult upending

00:12global supply chains for the past five, the CEO of Bloomingdale's, he says

00:17consumers are ready to spend actually cautiously optimistic. The trend over

00:22the past few months has been amazing at Bloomingdale's. We feel pretty

00:25strong about our customers feedbacks about our partner feedback about the

00:28current trend that we're experiencing and we're building such a great event for

00:32this holiday season that we're convinced that it will resonate very, very well with

00:36the customer. And he's not kidding. Bloomingdale's is betting big on the

00:40holiday season from personalized stockings to a labubu tree and even a

00:45visit from a very familiar face. All in an effort to reinvigorate the department

00:51store shopping experience with emphasis on experience. This is what we're

00:55refocusing on right now is bringing experiences, not only great products, but

01:00really bringing experiences that create the conditions of relationship. People

01:04wants to connect and we want them to connect at Bloomingdale's. The Bloomingdale's

01:08flagship store on the east side of Manhattan has for decades been one of the

01:12crown jewels of New York City retail. But behind that grand facade was a company

01:17struggling to adapt to the times. Now, after years of sales declines, Bloomingdale's, a

01:24division of parent company Macy's has found its stride, posting four consecutive

01:29quarters of same store sales growth heading into this holiday season. And

01:33Bloomingdale's has reason to be bullish. The National Retail Federation

01:37estimates that 44% of consumers will do their holiday shopping at department

01:42stores this year. And Olivier Braun, he's confident it will extend his

01:47company's rebound. It's really about rebuilding the next golden age of

01:51Bloomingdale's. We heard about a lot about Bloomingdale's in the 70s, in the 80s,

01:55where he was really the place to go. And actually, you know, right now what we're

01:58trying to build is really recreating this destination, Bloomingdale's. And we're an

02:03icon, but we have to reinvent ourselves. It's also what Josh is doing with Burberry. This

02:07is what we're aiming to do at Bloomingdale's with one key focus is actually

02:11bringing back customer experience, customer delight in our stores, and really based on

02:17building relationship connections. This is what is making us different. The New York retail giant

02:23joining forces with the iconic brand and plaid, a relationship that goes back decades. This is

02:29a relationship that Burberry and Bloomingdale's have had for over 70 years. So it's the perfect place

02:36to bring our timeless British luxury brand expression to all of Burberry customers and all of Bloomingdale's

02:44customers and frankly to all of New York City. To celebrate that partnership in the spirit of the

02:49holiday season, Bloomingdale's has literally wrapped their flagship store in a giant Burberry scarf.

02:56It was a little bit emotional, I have to say, seeing this uniquely British, uniquely Burberry,

03:01uniquely Bloomingdale's story come to life on the streets of New York City. There's only one New York.

03:08We are really thrilled to open our arms and wrap a scarf around New York City and bring a little bit of warmth

03:17and joy for this holiday season. And since Joshua Shulman took over the helm of Burberry in July 2024,

03:25shares of the London-based brand, well, they've rallied 50% as the American-born CEO leans into the brand's Britishness.

03:34There are many luxury brands that have wonderful, beautiful heritage and they celebrate their heritage,

03:42whether it's Italian or French. But Burberry is unique because we are the only luxury brand of scale

03:49that has a uniquely British heritage. Burberry, remaining true to its roots, is highlighting the

03:55products that cemented its status in the luxury space while also branching into new directions.

04:01Everyone knows and loves a Burberry scarf, which is the perfect gift for anyone in the family,

04:07around $520. But we have a range of products. You know, you can buy a candle for $130

04:15to one of our iconic made in England trench coats for $3,000. Burberry has always been at its best

04:22when it is a luxury brand with broad universal appeal. What we love about Bloomingdale's is they really

04:29share our values. And this is a brand that also has broad universal appeal.

04:35A recent report by JP Morgan shows that consumer demand for luxury goods in the U.S. is largely held

04:41up despite the economic headwinds. The S&P's Global Luxury Index, which tracks 80 of the biggest names in

04:48that space, including Burberry, Prada, Dior, LVMH, that is showing no sign of slowing down.

04:54The momentum that we're saying didn't start for holiday. It started, you know,

04:58months and years ago. And we just keep the pace right now. So we have new events. We have new

05:03marketing activation that are coming. We have new brands coming in the store right now. We have new

05:08ideas. So I think it's just a kickoff of what's coming. And though Bloomingdale's has only just

05:14unveiled their 2025 holiday display, they're already looking ahead toward the future. We already know

05:20what's going to happen in 2026. We're already working on what's going to happen in 2027.

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