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The Celebrity Apprentice UK Christmas Special 2025 Part1
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00:00Hello?
00:05Santa?
00:06Hi, it's Lord Sugar here.
00:08Oh, Alan.
00:09It's good to hear from you.
00:11Did you get your presents?
00:13Yes, thanks for the slippers. Perfect fit.
00:15Now, I wonder if you could do me a little favor?
00:18See, I've got these celebrities that I'm supposed to put through their paces for children in need.
00:24I don't suppose you need a few extra elves, do you?
00:27I think I might have just the thing.
00:30Lovely stuff. I'll send them your way.
00:32Bye.
00:33Goodbye, and Alan.
00:35Try to be good this year, will you?
00:37Oh, I'm always a good boy, Santa.
00:42Well, I hope they don't come up with a load of old baubles.
00:46Twelve famous faces are heading to London.
00:50In my 15 years on EastEnders, I survived sharing a hot tub with Ian Beale.
00:55If I can survive that, I'm going to smash this.
00:58As William Shakespeare said, though she be but little, she is fierce.
01:02That could be written for me.
01:04They're leaving their day jobs behind to do battle for BBC children in need.
01:09I am not here to play any games.
01:11I will throw anybody under the bus.
01:13In fact, I will throw the bus under the bus.
01:15Don't forget your Oyster card.
01:16Bing!
01:17I'm back in the ballroom.
01:19I can't wait to see Lord Sugar and show him what he's been missing.
01:23But impressing the boss...
01:24Let's make a load of money, yeah?
01:27...will be anything but child's play.
01:32Oh, these are burning.
01:34Oh, dear.
01:35Oh, my God, look.
01:36We've got this all under control.
01:37We've got bubble gum and white pepper.
01:39I just got sick in my mouth.
01:41Is that a good sign?
01:42Twelve celebrities.
01:43Where are you panicking from this kitchen?
01:45I'm panicking.
01:46I don't go into the kitchen.
01:47I attended my Deliveroo driver's wedding.
01:49One tough task.
01:51Get me the penguin!
01:52Do, do, do, do, do!
01:56That's going to be worth triple your orders, haven't it?
01:59All you experts have come up with that piece of crap.
02:02I mean, that is diabolical.
02:04It's down to business.
02:05Listen, mate.
02:06Your advert sucks.
02:08For children in need.
02:09You're fired.
02:2211am.
02:25The Boardroom.
02:34Yes, would you please send the celebrities in?
02:40Hello.
02:50Thank you very much indeed, ladies and gentlemen, for giving and affording your time for this great charitable cause, which is for children in need.
02:58Now, um, okay.
03:01It would be good if I knew any of you.
03:05And I've got your CVs here, so...
03:08Right, Rob.
03:10Apart from guiding these people legally, what do you feel you might be able to bring in a business point of view?
03:16Well, I mean, I can freeze the assets of the other team, I'm hoping.
03:19Now, Shazia, you're a comedian.
03:25Come on, tell me, what do you feel you might be able to bring to this?
03:29Decisive, a sense of humour.
03:32We've won, basically.
03:34We've won hands down.
03:36Right.
03:37We've got all the qualities that they haven't got.
03:41Don't start on us already.
03:43Shots fired.
03:44AJ.
03:45Hello.
03:46You sound like you've got a Cornish accent there.
03:48Cornish?
03:49How very dare you!
03:52Blackburn, Lancashire, yeah?
03:54Blackburn, Lancashire.
03:55Yeah, you're a presenter of Big Brother, is that right?
03:57Yes, correct.
03:58What do you reckon you'll bring to this?
04:00I can bring me boys, I can bring...
04:02Oh, you can certainly talk, I've got that bit.
04:06I can bring, um, you know, good work ethic and everything with 100% commitment.
04:13Good.
04:14Now, Tom, since when did you get celebrity status?
04:18I don't know.
04:19I don't know.
04:20I don't know.
04:21I don't know.
04:22I mean, he was here as an ordinary candidate.
04:24You remember him well.
04:25Right.
04:26Now, he's here in Celebrity Apprentice, a bit of a wheeler-dealer.
04:31He sells Christmas cards on New Year's Day.
04:34Are you crying?
04:36I don't get upset.
04:37I mean, it's just, I've done this show six years ago and this show changed me life.
04:41And I'm back, yeah.
04:43Four.
04:44It is exciting for me because she was the only candidate that might end up firing twice.
04:48I hope not.
04:49I hope not.
04:50I hope not.
04:51Fingers crossed.
04:52And now, Khadina.
04:53Hi.
04:54Hello.
04:55Four times world cycling champion, yeah?
04:58Unbelievable.
04:59What do you think you can bring to business?
05:04Ah, I can bake.
05:05I can cook.
05:06Well, you know, interesting.
05:09Oh, come on.
05:10Interesting.
05:11You'll find out in a minute.
05:13Okay.
05:14So, anyway, JB.
05:16Yes, or Trigger?
05:17You're part of the band JLS, is that right?
05:19Yes, still am.
05:20Good.
05:21You're finally hoping to be a number one at Christmas then, yeah?
05:24Yeah.
05:25That would be very nice.
05:26Yeah, yeah.
05:27Any good in business?
05:28Well, I would like to think that I would be a person who's calm under pressure.
05:33Oh.
05:34I do like to win, but I also love working as part of a team, so.
05:38Good.
05:39Um, Charlie.
05:40Hello.
05:41You're a Radio One DJ.
05:43Dance, music.
05:44Yep.
05:45I prefer ABBA, actually.
05:47Money, money, money.
05:48That's what this is all about.
05:49Listen, I've played a lot of ABBA remixes on dance anthems.
05:53Welcome, welcome.
05:55And then we've got Matt.
05:57So you're legend on gladiators.
05:59Hello, Lord Trigger.
06:00Nice to meet you.
06:01You too.
06:02Um, now what's your strategy?
06:03Are you going to hit everyone with a giant cotton wool bud?
06:06Um, I'm just going to, I'm going to win.
06:08Love it.
06:09What do you reckon you'll bring to this?
06:10Yeah, I think just all round leadership, inspirational role model, Trigger.
06:14I can, I already, I see these guys, I'll catch them and they're looking at me.
06:18I see I'm already having the, they can look to me just for guiding.
06:21Yeah.
06:22Okay, so look, enough of all this chit chat.
06:24I'm going to tell you what you're going to be doing.
06:26I'm sending you on a trip to Lapland.
06:31Ooh!
06:32Ooh!
06:33Ooh!
06:34Yes!
06:35Yeah, Tom, Lapland is not a dance club.
06:38It's the official home of Santa Claus and you are going to create your own gingerbread
06:47biscuits.
06:48Ooh!
06:49Ooh!
06:50You'll have to devise a recipe, brand your biscuit, shoot the TV advert and record a radio
06:57jingle.
06:58Then you'll launch your gingerbread to a room full of retailers.
07:03And here's the good bit.
07:05These guys are going to place real orders with you and they are going to be on the shelves,
07:11in the shops, this Christmas.
07:14People to bar.
07:17So, Karen and Mike are my associates here.
07:23Karen has been with me for years in this process.
07:26And Mike, who's famous for his interviewing techniques, these two people don't miss a trick.
07:33I can tell you that now, okay?
07:35They report back to me and I will know every single thing that you have done.
07:41Now, the winning team is the one that secures the most orders.
07:46And unfortunately, on the losing team, at least one of you will be fired.
07:52Everything clear?
07:53Yes.
07:54Yes, Lord Sugar.
07:55Good.
07:56Let's make a load of money, yeah?
07:57Yeah!
07:58Off you go.
07:59Three days to turn biscuits into serious dough.
08:05I feel with you, we've got the golden nuggets.
08:08Don't say that now.
08:09Feel the golden goose.
08:10I feel a lot of pressure on me now.
08:11Don't feel the pressure, just lay the eggs.
08:13But first, a chance to suss out skills.
08:16I won MasterChef.
08:17You won MasterChef?
08:18Yeah.
08:19So, this is a cooking challenge.
08:20You know how to cook.
08:21We are winning.
08:22Cooking handy.
08:23My strategy going into this is wit and if that fails, I'll be bringing legal action.
08:30Top of the to-do list.
08:32I want to be on a husky ride so fast.
08:33Literally, let's go.
08:34Let's go.
08:35Let's go.
08:36A festive trip.
08:37Where are we going?
08:38Oh, that way.
08:39Yeah, over here.
08:40To the frozen north.
08:41It's all jolly fiddlesticks talking about biscuits and Santa.
08:44But we've got to win.
08:45Yeah.
08:46I'm not here to sit at the back.
08:47I'm scrappy.
08:48I'm up front.
08:49Always.
08:50We won't be going anywhere unless we actually check in.
08:51Oh, yeah.
08:52That's a good point.
08:53Good point.
08:54Well made.
08:55Whoa!
08:56What the heck in the joint?
08:57Nothing to see here.
08:58Nothing to see here.
08:59Carry on as you were.
09:00Lapland.
09:01Home of Father Christmas.
09:02Reindeer.
09:03And elves.
09:04Oh.
09:05Oh.
09:06Oh.
09:07Oh.
09:08Oh.
09:09Oh.
09:10Oh.
09:11Oh.
09:12Oh.
09:13Oh.
09:14Oh.
09:15Oh.
09:16Oh.
09:17Oh.
09:18Oh.
09:19Oh.
09:20Oh.
09:21Oh.
09:22Oh.
09:23Oh.
09:24Oh.
09:25Oh.
09:26Oh.
09:27Oh.
09:28Oh.
09:29Oh.
09:30Oh.
09:31Oh.
09:32Oh.
09:33Oh.
09:34Oh.
09:35Oh.
09:36Oh.
09:37Oh.
09:38Oh.
09:39Oh.
09:40Oh.
09:41Oh.
09:42Oh.
09:43Oh.
09:44Oh.
09:45Oh.
09:46Oh.
09:47Oh.
09:48Oh.
09:49Oh.
09:50Oh.
09:51Oh.
09:52Oh.
09:53Oh!
09:59Wow! Come on!
10:03First task for both teams.
10:05We have arrived.
10:07Lockdown a leader.
10:09Who's up for being project manager?
10:11Making his case, barrister Rob.
10:15You know, having led teams in various challenging parts of the world,
10:18it seems to me the most important is we have the most extraordinary,
10:21brilliant, rich buffet of talent here.
10:23Depth and range of creativity that is, I mean, world-class,
10:27every single person.
10:29So it seems to me that we are sublimely more gifted than the other teams.
10:33All my votes are for you.
10:36Yeah, Rob's got my vote.
10:38Yeah, I think you've got, yeah, I'm in.
10:41These are exceptional people.
10:43When you have a wealth of that talent and a wealth of that experience,
10:46the most important thing is to empower people to speak.
10:49We live or die together.
10:51But if we fail, I will be the first person to offer myself
10:53to be sacked to Lord Sugar.
10:55I'm not the least bit afraid of him.
10:57I mean, you know, my grandma was more frightening than him.
11:01In Santa's secret forest...
11:03Who wants to be a leader?
11:05It's gladiator Matt...
11:07Yeah, I would be a team leader.
11:09...versus singer JB.
11:11Let's fight for it.
11:12We don't need to fight.
11:13Out on me.
11:15Matt, why do you think you would be a great project manager?
11:18I don't.
11:19I know I would be.
11:20Oh.
11:21I've built two multimillion-pound companies from scratch
11:24with zero investment, right?
11:26I also own a third company, which I've pitched to pie-trip retailers
11:30and supermarkets in the food and beverage sector,
11:32which is exactly what we're going to be doing.
11:34So, we want a PM, right?
11:35I'm literally PM of the gladiators.
11:37I've been carrying that show for two years.
11:38Do you know what I mean?
11:39So, if you're looking for a PM...
11:40And what I love about you is the modesty and the humbleness
11:43that you bring.
11:45Okay, well, for me, I'm focused on the task.
11:48So, it's all about identifying everyone else's skills
11:50and how we contribute together as a team.
11:52Yeah.
11:53So, for me, that would be my focus.
11:55Yeah.
11:56And we can get the best product, get it on the shelves,
11:59sell it, and do the job.
12:00Right, let's vote.
12:01All votes for Matt.
12:02Who votes for Matt?
12:04Who votes for JB?
12:06I'm voting for JB.
12:07JB.
12:08Okay.
12:09JB is project manager.
12:11I think, deep down, Matt has definitely put out
12:14that I am project manager, and I was chosen, no less, over him.
12:18It kind of makes him not so much of a legend, I guess.
12:23The thing that we need to do first is a concept.
12:25That's everything.
12:26Yeah.
12:27Focusing on festive feelings.
12:29Everything's going to emanate from that,
12:30and everybody has to feel and invest a sense of passion,
12:33has to touch them.
12:34Project manager, Rob.
12:36I wonder if what we should do is think about now,
12:39for five minutes, you know, everybody telling a personal story
12:41and thinking about a concept that they've got for Christmas
12:44and why it touches them.
12:46Christmas is just family.
12:48It's as simple as that.
12:49I just got these vivid images of my mum walking out.
12:52I have her dressed in her African Congolese attire
12:55and full of colours and she's dancing.
12:57She'll be playing some gospel music in her background.
12:59So I'm one of seven children.
13:01You come together and there's so many different personalities,
13:04but you come together in this moment and there's just that love
13:07and that passion.
13:09I hear that.
13:10What is it that's special?
13:11What's the ingredient?
13:12What's the thing that's going to say brought directly to you from Lapland?
13:16As team leader, the first thing Rob does is go story time.
13:21One after the other.
13:22My darling, we're on the clock.
13:25Tick tock.
13:26Not everyone's going to get a chance to experience Lapland, right?
13:28So what's the one thing that we want to take back?
13:30What we are actually taking back are gingerbread biscuits.
13:35Yes.
13:36Yes.
13:37So that's what we need to focus on.
13:42Bear in mind, we're pitching to supermarkets, right?
13:44So it needs to be something.
13:45I think it has to be unique.
13:46Chewing over ideas for their gingerbread.
13:49What if we had some kind of animal?
13:51I've definitely seen reindeer.
13:53Yes.
13:54A penguin.
13:55A penguin.
13:56A penguin's a cute.
13:57Yeah.
13:58JB's team.
14:00We've got to have one group who's going to go and do the recipe development,
14:05then another group who's going to be working on the branding,
14:07so the tagline, the product name, so on and so forth.
14:09I strongly feel that I want to be involved in the branding side of it.
14:12Yeah, OK.
14:13Listen, I love food, right?
14:14There's no-one that does food more than me.
14:16I literally don't stop eating,
14:17and I promise you I'll make the best flavoured biscuit in the world.
14:20So for the brand team, I think we should have Matt, Angela, Sarah,
14:25and then myself, Tom, Shazia will be in the recipe team.
14:29Sub-team leader, I'm going to go with Angela.
14:32OK.
14:33Matt, you went for a manager, you didn't even get sub-team.
14:36I think it's better. I think so.
14:38That was the plan the whole time.
14:42The task will be one on the marketing, so of course I'm in the marketing team.
14:46And I'm not officially a sub-leader, but I think we all, like, room between the lines,
14:49I think we know who the real leader is.
14:51I'm now exactly where I wanted to be.
14:53Is that the joke?
14:55That was so well played, Matt.
14:56That was so well played.
14:57You mourns are falling straight into my trap.
14:58Excellent work.
14:59How embarrassing.
15:00I would love the theme of naughty and nice.
15:05That appeals to the bar humbugs.
15:08Still stuck in their talking circle.
15:11So for me, I would go more traditional.
15:13Yeah, same.
15:14You definitely don't want, like...
15:15Sorry, I would go more traditional, but I like bar humbug as well.
15:19Rob's team.
15:20So then, going back to the theme, the concept, the feel...
15:23Sorry, I'm not clear.
15:24What is your theme?
15:25I literally don't know what you decided on, guys.
15:28Very good question.
15:29Very good question.
15:30If we go down the bar humbug route, this could be our winning ticket.
15:34Yeah.
15:35Bar humbug with a heart.
15:36Yeah.
15:37Bar humbug with a heart!
15:38Yeah.
15:40I've been doing The Apprentice now for more than a decade,
15:43and I've got to tell you, I've never seen a brainstorm like it.
15:46There were six people, all brainstorming their own idea,
15:49no one listening to anyone else.
15:51It was absolute chaos.
15:53So, I'm teaming.
15:54I'm going to nominate you, AJ.
15:56So, just to be clear then, we are going to go off
15:58and do something with the branding under the themes of naughty and nice
16:03with an inclusive, festive feel.
16:06Yeah.
16:07Christmas is a time to be grateful.
16:09Wouldn't it be a really good thing if we were to write
16:11on the back of the packaging about what you're grateful for?
16:13Okay.
16:14Let's go.
16:15Let's go.
16:16Good luck, everyone!
16:17Should we go dashing through the snow?
16:18Yeah!
16:19No!
16:2111am.
16:24Today, half of each team will produce sweet treats.
16:27I mean, how about we put something different, like chilli or...?
16:31No!
16:32No chilli in a biscuit, you nutter.
16:35While the rest cook up brands.
16:37It's not a great start, guys.
16:38But, listen, we have started.
16:39We need to stick to the brief.
16:40What brief?
16:41I knew more about your Christmas traditions than I knew about the theme.
16:42But haven't we had a lovely time doing it?
16:43Yeah!
16:44Ho, ho, ho!
16:45In the heart of elves' village...
16:46Oh, look, there's an elf!
16:47There's two of them.
16:48Hello!
16:49Hello!
16:50Hello!
16:51Hello!
16:52The gingerbread house.
16:53Kitchen base for Rob's team.
16:54Oh, it smells so nice!
16:55All right!
16:56Taking the lead.
16:57Paralympic athlete and Masterchef winner...
16:58This is me in my element.
17:01I feel like we start with shapes.
17:02This is like...
17:03So I think that's important too?
17:04Yeah, so we can figure out where we start.
17:05What do we have here?
17:06Obviously we've got Santa's hat.
17:07Okay.
17:08I don't like the look of that.
17:09What's that?
17:10What's that?
17:11What's that?
17:12So this is the cupcake.
17:13Okay.
17:14But I think if we turn it upside down, we can use this as Santa's beard and then we can
17:16use this as Santa's beard and then we can use this as Santa's beard.
17:17Oh, it smells so nice.
17:18Oh, it smells so nice!
17:19Oh, it smells so nice!
17:20Oh, right!
17:21Taking the lead.
17:22Paralympic athlete and Masterchef winner...
17:23This is me in my element.
17:24This is me in my element.
17:25I feel like we start with shapes.
17:26This is like...
17:27I think that's important too.
17:28Yeah, so we can figure out where we start.
17:29What do we have here?
17:30But I think if we turn it upside down, we can use this as Santa's beard and then we
17:36can create his head and his...
17:38That's actually fricking genius.
17:39Do you know who you are?
17:40In an ideal world, we've got two versions.
17:43Naughty and nice.
17:44Right, so we've got two different flavours as well.
17:46Is it...
17:47Absolutely.
17:48Oh, we're in.
17:49We're in.
17:50We're in.
17:51How lucky are we to have you right now?
17:53When it comes to cooking, I have no transferable skills whatsoever, but the good news
17:58is that Kadena is a world-class cook.
18:01You are our head chef.
18:05Deep in Santa's secret forest...
18:07I'll be chief taster.
18:09Okay, yeah.
18:10Putting Tom's talents to good use, JB's band of biscuit bakers.
18:15Right, shall we start by making the base?
18:18Yep.
18:19130 of caster sugar.
18:21Nice and sweet, just how I like my biscuits.
18:2485 golden syrup.
18:26I could drink that.
18:27Don't be shy.
18:28There we go.
18:29That's 85 grams of golden syrup.
18:32Did you just eat that?
18:33No.
18:34Go on, whack it in there.
18:36That's it.
18:37A little treacle.
18:38How much treacle?
18:39Uh...
18:40Look.
18:41Tom?
18:42Where's it?
18:43A little treacle on its own, but...
18:45What's it like?
18:46Tastes like tar.
18:47Next, we're going to need to put the flavours in.
18:49I've got an idea, yeah?
18:51Go on.
18:52What about this?
18:53Bubblegum and white pepper.
18:55Bubblegum?
18:56White pepper?
18:57Trust me.
18:58That would taste fantastic.
18:59Oh, Chateau Neuf the Black Runners.
19:01Look, at the end of the day, we are doing this for children in need, okay?
19:05We want to raise as much money as possible.
19:07Oh, look at that!
19:08Smells amazing.
19:09Smells amazing.
19:10I'm going to make sure that biscuit tastes amazing, smells amazing and sells loads.
19:14Herbosh.
19:15Can we try it?
19:16Go on.
19:17Try a bit of this.
19:18Yeah.
19:22That's nice.
19:23It is nice.
19:24That is nice.
19:25Nice.
19:26That's really nice.
19:27I think that's good.
19:28Mate, that's banging.
19:29That is banging!
19:32On the menu for the rest of each team, bake up a brand.
19:35Oh, this is cute.
19:37Oh, look.
19:38Santa's Toy Factory.
19:39Oh, do you think this is the, um...
19:41Naughty and nice.
19:42Naughty and nice.
19:43Yeah, the naughty and nice.
19:44At the wise old else house...
19:47First things first, we need to come up with a product name.
19:50AJ pushes for a name with bite.
19:52I'm thinking Gangster Claws.
19:55Just imagine, like, Santa with, like, a lot of gold chains around his neck.
19:59Or Gratitude Gingerbread.
20:00Mm-hmm.
20:01Something to do with gratitude, you know what Rob was talking about.
20:03I was thinking of Frosty Trickster, for example.
20:06Jolly Mc Trouble.
20:07I like Jolly Mc Trouble.
20:09Jolly Mc Trouble's good.
20:10Yeah, yeah.
20:11At Santa's Toy Factory...
20:12This is actually quite a good-sized door for me.
20:15It's perfect.
20:16Yeah.
20:17Bringing their idea to life...
20:19Okay, it's business.
20:20Sarah, Matt and Angela.
20:22The name for the penguin.
20:25We did, obviously, think straight away that it needs to be a p-p-name.
20:28Yeah.
20:29What about clucky?
20:30Like, as a little p-clucky little...
20:32That's very cute.
20:33Isn't it?
20:34I love that.
20:35I mean, the only thing that's just occurred to me is it does rhyme with a th-word.
20:38That's true.
20:39Um...
20:40Okay, so that's one.
20:41Yeah.
20:42Number two, pocket...
20:43Pocket...
20:44I never know how to say penguin.
20:45Penguin.
20:46Penguin.
20:47Penguin.
20:48Pocket penguin.
20:49Or he could be...
20:50That could be his name.
20:51Pocket the penguin.
20:52Matthew, what would you suggest?
20:53Let's go.
20:54Your choice.
20:55Yes, take the floor, Matt.
20:56You're so full of it.
20:57Penguin.
20:58When you slam somebody else's idea, you need to have something to offer instead.
21:00Gary the penguin.
21:01I think Gary the penguin because...
21:04Gary the penguin.
21:05So hang on, just bear with me.
21:06I'm in the supermarket.
21:07I'm in the supermarket.
21:08I'm just acting this out for you.
21:10What would you know?
21:11Boring product.
21:12Boring product.
21:13Oi, Gary.
21:14Pat.
21:15Patty.
21:16Paul.
21:17Pedro.
21:18Oi, there we go.
21:19Paolo.
21:20Peter.
21:21Peter the penguin.
21:22Gary.
21:23Brian.
21:24Hi, that one.
21:25You like Gary?
21:26My name.
21:27Oh!
21:28Yes!
21:29That might be the stars aligning and the universe guiding us.
21:32I actually think we can play with it, we can lean into it.
21:36Like, I do wish Gary was a woman, but, like, aside from that...
21:39Gary the penguin, let's go.
21:42As sub-team leader, I am feeling a little clammy.
21:49I genuinely thought that was going to be quite simple and focused.
21:53Is anyone else slightly dying inside at the thought of Lord Sugar going, Gary the penguin?
22:00His name is Alan.
22:01Exactly.
22:02Yeah.
22:03I think it's fine.
22:04Gary's better than Alan.
22:05Gary.
22:06Yeah.
22:08Back at the gingerbread house...
22:10Can I get you guys on measuring?
22:12I'll do it, but just wait, you'll be ill.
22:14For Kadina's kitchen crew...
22:16No, I never understand how people can't bake, because you just put the stuff in the stuff.
22:22Things start to crumble.
22:24The way you're panicking from this kitchen...
22:26I'm panicking, I don't go into the kitchen.
22:27I'm panicking, I don't go into the kitchen.
22:28What you want in the kitchen now?
22:29I honestly attended my Deliveroo driver's wedding.
22:33Right, so what's the first thing on the list?
22:35Right.
22:36Plain white flour.
22:37275 grams.
22:38Right.
22:39Just a tiny little.
22:41There we go.
22:42Wonderful.
22:43How much is that?
22:44130 grams.
22:45What's the next thing?
22:46The next is a golden syrup.
22:48You're getting it everywhere, Rob.
22:50It's all right.
22:51One thing I can do is cleaning.
22:53I'm just not good at cooking.
22:54He was in charge of making sure we get this recipe right.
22:57Oh, you.
22:58Right, well, golden syrup, 85 grams.
23:00We'll start from the beginning, Donny.
23:01Right, so, 275 grams of clean white flour.
23:04Icing sugar is 100 grams.
23:06Yes, I've done 100 grams of icing sugar.
23:08Right.
23:09Oh, sugar.
23:10Yes.
23:11I'm distracted.
23:12We've done it in the wrong order.
23:13I'm going to keep an eye.
23:14You're interfering with the surgeon.
23:15How much corn is it here, everyone?
23:17Oh, there's so much going on.
23:18What's wrong?
23:19What's up?
23:20This recipe is wrong.
23:21Oh, my God.
23:22What's missing?
23:23What's missing, Chef?
23:24Maybe adding 100 grams of icing sugar and that's for the...
23:27The icing.
23:28I have to say, it did occur to me it felt a bit strange.
23:30We can't even tell you guys to read our instructions.
23:33Right.
23:34We've got to start again.
23:35Start again.
23:36Rob put himself and Eddie in the kitchen with Kadina and God knows why.
23:39They've slowed the process down.
23:41They've mixed up the icing.
23:43I mean, she's done a good job on her own with two sort of very naughty elves trying to help her.
23:49We're going to do this properly this time.
23:50Right.
23:51We're going to do it properly.
23:53At the wise old elf's house...
23:55What about...
23:56...be naughty to get on the good list?
23:58No.
23:59Tasked with bringing heart to their bar humbug biscuit...
24:02I'm liking what you're doing but not enough to make it our tagline.
24:06So, let's go with...
24:08Be naughty, get nice.
24:10Yeah, fine.
24:11Yeah.
24:12AJ, Charlie and Jake.
24:15I'm trying to think of Rob's thing that he said he 100% wanted was some kind of note in there which gives you the opportunity to say what you're grateful for.
24:23But, you know, the theme is bar humbug.
24:26Is bar humbug really the energy that passes on, like, love and gratitude?
24:33I just want to make almost an executive decision, isn't there?
24:36Yeah.
24:37And say, we're not doing letters.
24:39Oh, no.
24:40I said it.
24:42No.
24:43He's going to take it to the cleaner.
24:45That's on you then, AJ.
24:46OK, well, listen.
24:47I'm not getting involved with that.
24:48Listen.
24:49Why don't...
24:50No.
24:51I can't agree to this behaviour.
24:54I can't agree to this.
24:56I don't like to stick by the rules all the time but when it's something like this and it's serious, I feel like we have to.
25:00He'll be fuming.
25:02I've got to see him for another few days.
25:05At Santa's Toy Factory...
25:07The little biscuit that's a big treat.
25:10Yeah, that's actually...
25:11That is good.
25:13Thank you, Matthew.
25:14I feel so validated right now.
25:15Matthew thinks it's good.
25:16It must be.
25:17The other team play with potential taglines.
25:20It's kind of like a do...
25:22Like, do you.
25:23Eat me, do you.
25:24Yeah.
25:25That's not quite right.
25:26Wow.
25:27That's not the first time.
25:28It's not quite right.
25:29Ignore that, Mike.
25:30Mike, don't write that down.
25:31Everyone says their biscuit's good, obviously.
25:33Rebel!
25:34A cheeky treat.
25:35A cheeky treat for your little rebel.
25:36A cheeky treat for your little rebel.
25:37Oh, hang on.
25:38Hello.
25:39The brains of the operation speaking.
25:41The brains of the operation?
25:43How are you, gang?
25:44How are you doing?
25:45Yeah, we're quite good.
25:47Go on.
25:48Maybe we should find out your flavour first.
25:50Yeah.
25:51Yeah.
25:52Bear with us, all right?
25:53Just hear us out.
25:54That's not a good start, is it, to this?
25:55We've got bubble gum and white pepper.
25:58Are you joking?
25:59Yeah, yeah, all right, Matt.
26:00Listen, it's got loads of protein.
26:01You'll love it.
26:02I just got sick in my mouth.
26:04Is that a good sign?
26:05No, it's called innovation.
26:07Listen, we've tasted it.
26:08It tastes fantastic.
26:09Honestly.
26:10If you taste it, it's different glass, okay?
26:12You've hit us with that.
26:13Would you like us to hit you with the name?
26:15Yes, please.
26:16So, are you ready?
26:18Yeah, we are ready, we think.
26:19Three, two, one.
26:21Gary the Penguin.
26:23Who?
26:24What?
26:25What?
26:26Say again?
26:27Gary.
26:28Gary.
26:29Hello?
26:30What's it called?
26:31What's it called?
26:33Gary, Gary.
26:35It's called Gary the Penguin.
26:37Wait, wait, wait, wait.
26:38Gary, that's the bland leading the bland.
26:40It's bland.
26:41No.
26:42The tagline is, a cheeky treat for your little rebel.
26:45A cheeky treat for your little rebel.
26:47Sell that, Tom.
26:48I think you're going to have your work cut out for you selling pepper biscuits to kids, to be honest.
26:53Oh, my God, it smells lovely.
26:54Hey, listen, listen, guys, we're going to have to love you and leave you.
26:56Hi, well done, good work.
26:58We'll say hi to Gary for you.
26:59Yeah.
27:00Yeah, he's with us.
27:01We'll be actually sitting in a room with Gary right now.
27:03Your flavours, guys.
27:04Bubble gum, white pepper.
27:06If someone said, go and choose the worst flavour you possibly could.
27:10Hello.
27:11Pudsey.
27:12Hi.
27:13Oh, my gosh.
27:14Oh, Pudsey, we're trying our best.
27:16We really are.
27:17I'm so sorry about you.
27:18Pudsey.
27:19Put your thumb up if you like bubble gum and white pepper.
27:22Oh.
27:23All together, all together.
27:25Oh.
27:26Oh.
27:27Gary loves you.
27:28That bodes well.
27:29Guys, I'm calling the marketing team now to tell you what we're doing.
27:31Brilliant.
27:32OK.
27:33Hello.
27:34Hi, AJ.
27:35How you doing?
27:36Really good.
27:37How are you?
27:38Good, really good.
27:39Godina and Eddie have come up with something fantastic.
27:41It's joyful.
27:42So...
27:43Can you hear me all right?
27:44Have you got...
27:45Well, I can hear you, but I'm just going to stop you right there.
27:48Joyful.
27:49We went away from this morning's meeting clearly saying that we were going to go down the alternative
27:54route of bar humbug, and the first thing you've said to me is, it's joyful.
27:58Oh, no.
27:59We're having a joyful meeting.
28:00Don't worry.
28:01Oh, lovely.
28:02Don't bar humbug until...
28:04Yeah, love.
28:05Rob, can you tell us the design you've gone for?
28:08It's going to be Father Christmas, but the icing is going to have two different flavours,
28:12right?
28:13OK.
28:14Right, so we've got all of that, and we're hoping that one of the things you might do when
28:18you give that person that biscuit is that part of your design is going to be about handing
28:23over a something to another person.
28:26Rob, do you want to know the product name?
28:28Yes.
28:29The product name is called...
28:31Jolly McTribble.
28:35What?
28:36OK.
28:37What, he's some sort of Scottish pirate?
28:39No, he's not.
28:40What about the...
28:41Have you got on the packaging this idea about an expression of gratitude to the packaging?
28:45You know, I'll be completely honest with you, Rob.
28:47I wasn't as keen on the letter.
28:52I feel quite strongly about that bit of the packaging.
28:55We were all talking this morning about warm feelings about Christmas, and if it's been...
28:58Absolutely, but we also was talking about humbug.
29:01Yeah, it could be, it could be, happy Christmas, I hate you.
29:04I'm just going to give Rob a little massage, and then we'll be all right.
29:06No, no, it's fine, it's fine. Charlie, Charlie.
29:08Go ahead, Charlie.
29:09So, just to confirm, the little note, would you like that on the packaging, or would you like that in a form of, like, a letter inside?
29:16I'll leave that entirely to you guys. It's just been nice to, like, have that extra...
29:20I think it might be nice on some extra element of the packaging.
29:23OK.
29:24Good luck, everyone.
29:25All right, listen, we have to go, Rob, so listen, good luck.
29:27Let's have fun, guys.
29:28Listen, enjoy it, guys, thank you.
29:29Have a good one.
29:30Bye-bye.
29:32OK, Rob was really clear on the fact that he definitely, definitely wants a note.
29:38This is as much as I don't want a note.
29:40We're having a note.
29:41Yeah, we're having a note.
29:42We're having a note.
29:43On the other team...
29:46So, what's the best way to decorate this in order to sell it?
29:49..working on ways to give their penguin pizzazz...
29:52Got to link in Christmas because there's nothing about the name or the tagline that...
29:57I've got it.
29:58What about if we put him in a Christmas jumper?
30:02Yeah!
30:04Shazia, Tom, and project manager, JB.
30:07OK, where's your bag? There we go.
30:10Right, I'll crack on with this, yeah?
30:12Whoa, this is, like, well too runny.
30:15Oh, my God, look.
30:16Can we make the next bit a bit thicker?
30:18Oh, no.
30:19I've got this all under control.
30:21It's so runny.
30:23I'm holding it with a spoon.
30:26Nice, though.
30:28Push it in.
30:29Put all the animals in there.
30:38Guys, we've only got a few in it's left, yeah?
30:40Yeah.
30:42Look, I ain't saying I'm runnin' the show here, right?
30:44But I thought of the design, yeah?
30:46Thought of a little Christmas jumper.
30:47Even thought about the recipe.
30:49But that's what we do.
30:50We lead from the front but sit at the back about us.
30:54There you go. Here, have a little...
30:55Oh, should we try some?
30:56Yeah.
30:57Let's have a little piece.
31:00Nice, isn't it?
31:01It tastes nice.
31:02It does taste nice.
31:03It tastes nice.
31:04Good.
31:05If they're sold on the look, they'll definitely be sold on the biscuit.
31:13So, what I'm thinking for the logo is Jolly Mc Trouble in, like, a bold colour, maybe red.
31:18Branding their biscuit...
31:20Do you think?
31:21Actor Jake takes the lead role.
31:24Ooh.
31:25Maybe Jolly Mc Trouble on one line.
31:26No, I think it looks better split.
31:28I've got to be...
31:29Okay.
31:30Why don't we try?
31:31Is there any way that we have Jolly up here?
31:33Look, Peter.
31:34Yeah, on the top.
31:35Mc Trouble down here.
31:36Well, I've got to be honest, I don't think the Jolly Mc Trouble is striking enough.
31:39I think you need a logo in your face.
31:41I'm just thinking, do we need some illustration on this?
31:44No, no, it's not going to work.
31:45Instead of just saying, no, no, no, we should try, try, try.
31:49AJ, can I just say...
31:50But let's have a look, guys.
31:51AJ, can I just say, I don't think we should change it.
31:54So you don't want any illustration on it?
31:56I don't think so.
31:57It's very difficult, isn't it, when you get three people and they've got sort of three different ideas.
32:02Tempers are flaring a little bit.
32:03Yeah, wish me luck.
32:05What about underneath that, then?
32:07We could go, I'm grateful to you because...
32:10So that we still include the gratitude bit.
32:13So maybe the simple gratitude text is grateful for...
32:18Do we want two and then a line so they can fill and name it?
32:21Yeah, exactly.
32:22Two.
32:23That looks all right.
32:24That looks nice.
32:25Oh, that's lovely.
32:26Be naughty, get nice, and then this is them being nice.
32:30Yeah, yeah, yeah.
32:31This is good.
32:32Yay!
32:33Oh, my God!
32:35Oh, my God!
32:36Just a quick question.
32:38Just a quick question.
32:39Yeah, do we still like each other?
32:42Back in the gingerbread house...
32:44Rob, if you try doing the design for the cookies, you start making the icing so we've got the different flavors.
32:49A flurry of pressure.
32:51A Santa hat that's red and black because he's jolly much trouble.
32:54And a white beard.
32:55And a sprinkle of panic.
32:56Oh, these are burning!
32:58Oh, dear.
32:59We need to get this...
33:01Oh, my goodness.
33:02That's ten minutes.
33:03It's a tad bit dark on the outside.
33:05It's just a bit crispy around the edges.
33:07Right, so we've got Jolly Mc Trouble's hat, which is black and red.
33:10It's made of Christmas pudding.
33:12We've got the Christmas pudding in.
33:13And his beard is white.
33:14Yep.
33:15And it's made of vanilla.
33:16Yep.
33:17Okay.
33:18Can I be honest with you?
33:19Yeah.
33:20Now at this moment in time, what does that look like to you?
33:21It looks like a melted snowman.
33:23It looks like a melted snowman.
33:24Should we have one more go with this new icing?
33:26Yeah.
33:27For the hat, can we not just have like a red line and a black line like that?
33:31This is getting messy.
33:32That's all right.
33:33Don't worry.
33:34Don't worry.
33:35He needs to have a full beard.
33:36Yeah.
33:37It looks less snowman, yes, but...
33:39I mean, it looks dreadful, but it's all about the marketing.
33:44Well, they finally got a product, but God, they've made hard work of it.
33:48It looks a bit messy, and then they burnt the biscuits.
33:51I do hope by the time these are manufactured professionally,
33:54they taste better than that lot looks.
33:57Let's give it a try.
34:04There's a burnt coming through.
34:06We've done what we could do.
34:07OK.
34:10On the other team...
34:11The main thing is that we lean into the look of Gary and Gary's vibe.
34:15Am I right, Gary?
34:16Absolutely.
34:18Packaging up their penguin...
34:19We have 17 minutes left.
34:21And I think it's good to be under time pressure,
34:23because that's when geniuses produce their very best work.
34:26Sarah, Matt and Angela...
34:29We actually have so much to do.
34:31No.
34:32So let's crack on with this guy, yeah?
34:34I think it's much funnier with tiny little eyes with glasses.
34:37Yeah, yeah, yeah.
34:38And the eyebrows up above being quite quizzical is funny.
34:40Yes!
34:41I just think we've got a Christmassy year top.
34:42Yeah, fine.
34:43I agree.
34:44Right now, should we get his jumper on?
34:45Because that's what will make it read as Christmas.
34:47OK, yeah.
34:48So it's V-neck, no arms, because his little flippers are out.
34:50Guys, quick decision.
34:51Yes, go.
34:52Do we want curly-pointed green-toed shoes?
34:53Curly-pointed shoes.
34:54Right, sorry.
34:55Can we change the feet?
34:56We don't have time.
34:57Yellow zipper.
34:58That's perfect.
34:59Why don't we have Gary on his jumper?
35:00Oh, I like that, mate.
35:01I like that, yes.
35:02Yeah, that's very cute.
35:03And then around it, can you have snowflakes, please?
35:05And this is going to be on a sticker.
35:07And Gary, could you look for a new house for me?
35:10Three beds, let me get that for the garden.
35:11I've got you.
35:12Can you drop in snowflakes?
35:13Yeah.
35:14Yeah.
35:15Tiny bit smaller.
35:16Tiny bit smaller.
35:17Tiny bit smaller.
35:18Look, this match.
35:19Some of them big, some of them small.
35:20Yes.
35:21Go wild.
35:22Let your creative juices flow.
35:23If you don't move on, you're going to end up with a white box.
35:26Erm, the box, the box, the box is going to be green.
35:28We could have mini Gary's all over the box.
35:30We could have mini Gary's all over the box.
35:32But we've got to get bubblegum gingerbread in there somewhere.
35:34On the box?
35:35I don't know.
35:36What do you think?
35:37Oh, look, Mike's absolutely loving it.
35:39Oh.
35:40And then we just want Pudsey on the box.
35:42And I think we're all done here, ladies and gentlemen.
35:48Should we see what Pudsey thinks?
35:50Yeah, let's go and tell him he's on our box.
35:51We're also going to need to practice this.
35:53Yeah.
35:54At the end of the day, the very foundation of our products is Gary, isn't it?
36:00And that was my idea.
36:01I'm not the official PM, but I think I'm, like, the king.
36:05I'm the project monarch.
36:06Woo!
36:07Wow, what a long day.
36:08Day complete!
36:09I feel dazed and confused.
36:14Do you know what?
36:15We've got what we've got, and we are where we are.
36:18No matter what, tomorrow is a new day.
36:267am.
36:30Max, stop pushing me.
36:32You're on pin ice, lads.
36:36Catching up with his Christmas crew.
36:38Yes.
36:39Hello!
36:40Hey!
36:41Look at how cute we all look!
36:42Yeah.
36:43Project manager, Rob.
36:46So how did it go for you, Laura?
36:47As ever, you know, first day, you make some sort of fundamental errors.
36:51Rob literally had this horrified face when I said, do you want to do some measuring?
36:55Which gave me no confidence that he was going to do anything.
36:59What do you mean?
37:00But you ended up with a biscuit in the end.
37:01Yeah.
37:02And it tastes all right.
37:03It tastes more than all right.
37:04I'm telling you, I'm happy with the flavours.
37:05Are they, yeah?
37:06That's one thing.
37:07I'm really happy with the flavours.
37:08Even though they were burnt?
37:09Karenover states the case somewhat.
37:10Yes.
37:11I don't think they do.
37:12The middle bit was edible.
37:14The edges were slightly burnt.
37:19Yesterday was an interesting day.
37:21Are you happy?
37:22Are you happy?
37:23Yes.
37:24We were super happy with Gary.
37:25Gary's look is amazing.
37:26We wanted tumour.
37:27We wanted tumour.
37:28All right.
37:29Well, let's have a look at your branding.
37:30Shall we?
37:31Oh, wow.
37:32Oh, my gosh.
37:33Here we go.
37:34Can we see a bit of humor?
37:35Here you go.
37:36Oh, I love it.
37:38I think I'm going to cry if you don't like it.
37:40I'm so invested.
37:41I love the boots.
37:42I love the jumper matches the green that we've got.
37:45Yeah, yeah, yeah.
37:46It matches our penguin.
37:47The colours are great.
37:48When I first heard Gary the penguin, I ain't going to lie to you.
37:51Yeah.
37:52I thought, where's your Christmas connection?
37:54But now I've seen it, with the little penguin, he's the same.
37:57Gary.
37:58He's exactly the same.
37:59He's got the green jumper.
38:00It's like we're in sync.
38:01I feel confident we can sell this.
38:03Yeah.
38:04For me, we have aligned our two teams.
38:06They looked like it was intentional.
38:07And our two productions, we've hit the break.
38:10Very well.
38:11Yeah, yeah.
38:14For Rob's team, let's take a look at Jolly McTrouble.
38:17Oh, gosh.
38:18Here we go, here we go.
38:19I'm excited but scared.
38:20A first look at their festive biscuit.
38:25Not too bad.
38:26Oh, my gosh.
38:27That's better than what I actually thought it was going to be.
38:29Can we have a little look?
38:30That is clean.
38:31Be naughty, get nice.
38:32We've got the black, so it's like, yeah, I'm a little bit of a rebel.
38:34OK.
38:35But, you know, I still want to be a bit naughty.
38:37Listen, look, this looks very traditional.
38:39Yeah, yeah.
38:40It's not on theme of bar humbug, and I'm looking at a cookie that is traditionally Santa.
38:46Yeah.
38:47I hear you.
38:48Let me respond to that.
38:49It's traditional from our...
38:50Wait a minute.
38:51Yeah.
38:52It's traditional from our side.
38:53It's traditional from your side.
38:54But here we have a Jolly McTrouble.
38:55We've got a story.
38:56Is this Santa?
38:57Is it Jolly McTrouble?
38:58The point is there's enough in there to turn this into a fun bar humbug-y thing, but also a little bit of a beautiful traditional edge.
39:07I know that AJ wanted something a little bit more bar humbug, but it's rudimentary and it's fun and it's for the kids.
39:15I feel sure we can turn the gingerbread into Jolly... What's he called again?
39:20For JB's team...
39:22It tastes nice.
39:23The proof of the pudding...
39:25I'm telling you now, that tastes different glass and enough to stand out from the ground.
39:30...is in the penguin.
39:31Here we go.
39:32One, two, three.
39:37Can you taste the bubblegum?
39:39Tastes good.
39:40Totally.
39:41That's a good biscuit.
39:42It's good.
39:43There we go.
39:44Hey!
39:45It's surprising.
39:46I mean, I'm getting a little bit afterburn.
39:49The longer we wait, the more the heat is building in my mouth.
39:52What?
39:53For white pepper?
39:54I've eaten the most of it and I would say there is a slight afterburn.
39:58But you know what?
39:59Kids eat cookies with milk.
40:00Yeah.
40:01You've eaten a lot of it considering you've got a few complaints.
40:04No, no, no.
40:05It's not disgusting.
40:06Yeah.
40:07It's not disgusting.
40:08Can we change our tagline?
40:09Go the penguin.
40:10It's not disgusting.
40:11There are two flavours here, right?
40:14Just to be clear.
40:15Yeah.
40:16Vanilla.
40:17Yeah.
40:18And this is Christmas pudding.
40:19The point was that you can, you can split it.
40:21It's both naughty and maybe nice.
40:23Rob, can we try it, please?
40:24Yeah, try it.
40:25I'm actually, I actually want to try it.
40:27For jolly muck trouble.
40:29Crunch time.
40:30So we've got butter caramel and then we added in some cinnamon for the base so you could taste it like, you should get cinnamon coming through.
40:37The flavours are coming in a little bit.
40:38Yeah.
40:39That's all right.
40:40That is definitely Christmas pudding.
40:41And vanilla on the bottom.
40:42That vanilla is really lovely.
40:44Oh, this is...
40:45OK, guys, let's just be honest and stop doing the niceties.
40:51That does not taste of vanilla.
40:53But I would eat it.
40:54I really genuinely believe kids will love that.
40:57Yeah, I do.
40:58They like the taste of it.
40:59I do.
41:00I feel like it would appear no one wants to be the voice of reason.
41:06It's fine.
41:07I'm just worried that when it comes to presenting this in front of Lord Sugar and the retailers, they are going to scrutinise it.
41:14Everyone else seems eternally optimistic, but they're lying. The biscuit tastes bad.
41:21I think our biscuit, although it's rudimentary and simple, ultimately it's all in the marketing.
41:26That's what we're doing today.
41:27And let's just have fun.
41:28Right.
41:29Smash it, learn from our mistakes, get on with it.
41:33What's the plan today?
41:34We've got two tasks to complete.
41:35Yeah.
41:36Obviously two teams.
41:37Yeah.
41:38They will be slightly different to yesterday.
41:39I would love to be on the ad team.
41:40I'd love to be on the ad team.
41:41I would also love to be on the ad team.
41:42All right, well then maybe I'll be on the jingle team with Angela, Sarah.
41:45Matt, you join the ad team with Shazia and Tom.
41:48The last thing is to appoint a sub-team leader.
41:52I think I'm going to go with Tom.
41:53Yeah.
41:54The sub-team leader.
41:55You missed that again, Matt.
41:56How do you feel?
41:57How do you feel?
41:58You've had three chances and you haven't been nominated once.
41:59What's happening here, it's quite clearly, JB in particular sees me as a threat.
42:13I think you'll see, at the end of the day, the final boardroom, I think the real leader will
42:20come to the fore.
42:21Listen, I get it.
42:22I get it.
42:23You're still a legend.
42:24Listen, I'm a threat.
42:25I get it.
42:26You're all the same team.
42:27Stop ending it, guys.
42:28Let's go.
42:29Come on.
42:30Let's go.
42:31Come on.
42:3211am.
42:33Let's do this, Gary.
42:35Today, both teams will film festive ads.
42:39How is he sub-team leader?
42:40I've done it before.
42:41Yeah.
42:42And lay down jolly jingles.
42:44Oh, Gary, the penguin.
42:46Where's he at?
42:47Where's he at?
42:48He's in the snow.
42:49What?
42:50Boom.
42:51Christmas.
42:52Back at the hotel.
42:53Our strapline, don't forget, is be naughty, get nice.
42:55Yeah.
42:56So it's absolutely essential that the story has that in it.
42:59Aiming to get things back on track.
43:01What about this?
43:02Two people are racing.
43:04Uh-huh.
43:05But one goes ahead.
43:06Yeah.
43:07Before the green light.
43:08Rob's ad squad.
43:10And then along comes Jolly McFly out of nowhere, like a Santa,
43:13and hands it to the nice one.
43:15Yeah.
43:16Okay.
43:17And then, zoom, you take over.
43:18The other one speeds away, yeah?
43:20Yes.
43:21Across the woods.
43:24I've got an idea.
43:26Mm-hmm.
43:27Yeah, that I want to run past you both.
43:28Pitching a biscuit blockbuster.
43:30Moving, it's touching, it's going to get people running away.
43:33Let's get rid of the biscuits.
43:34Yeah.
43:35Tom.
43:36We could have some thieves trying to steal all the Gary biscuits out of the shop.
43:44All of a sudden, a stampede of people come running across the camera.
43:50Screaming, shouting, we want Gary!
43:52And the guy on the door goes,
43:54Guys, I'm sorry.
43:56We haven't got any Gary the Penguins left.
43:59Bush.
44:02It's a good idea.
44:05I would have rather something more uplifting than a robbery.
44:08I mean, people getting robbed and murdered at Christmas.
44:12It's not really...
44:14It's not really my thing.
44:15I don't think it's really anyone's thing, really.
44:17This is giving, like, gangs of New York...
44:19Do you know what I mean?
44:20You know what I mean?
44:21Yeah, final attraction.
44:22For me, it's not, doesn't scream Christmas.
44:23Yeah, don't worry about it.
44:24Don't worry.
44:25Don't worry.
44:28I've got it.
44:29Don't worry.
44:30If we're going to have someone coming in trying to steal the stuff,
44:32Scrooge would work better.
44:34Yeah, yeah, okay.
44:35Scrooge goes into the shop and goes,
44:37Bah, humbug.
44:38Gary comes running in, takes him out.
44:41Yeah, bosh.
44:42We're doing that.
44:45Midday.
44:47Tasked with recording jingles for their gingerbread...
44:50Ha, ha, ha!
44:52Oh, this is giving me Band-Aid vibes.
44:55..for both teams...
44:57Yeah.
44:58Yeah, that's great.
45:00..a chance to add bells and whistles to their campaigns.
45:05Right, guys, we've nailed down that kind of a main, like, sound.
45:10Yeah.
45:11What are we thinking, lyrics-wise?
45:12So, I've got here, Santa's on his sleigh.
45:14Yep.
45:15Biscuit twist on the way.
45:17Ooh, Charlie!
45:20Yeah.
45:21Lyrics locked in.
45:24Oh, here we go!
45:25Here we go!
45:26We're getting a Harlem show from Cass!
45:28Come on!
45:29Next, lay down a vocal.
45:31Charlie's on the sleigh.
45:32Biscuit twist on the way.
45:33Charlie's on the sleigh.
45:34Biscuit twist on the way.
45:36Rushing through the ice.
45:38Be naughty.
45:39Get nice.
45:40Oh, my God!
45:43God bless Kadina for having a go, but she's recorded the jingle
45:47and her voice, whoo!
45:49Charlie's on the sleigh.
45:50Biscuit twist on the way.
45:51If that has to go out, it's certainly not going to help sell any biscuits.
45:54Charlie's on his sleigh.
45:56Biscuit twist on the way.
45:58On the other team...
46:00What we really like to do is have a snap, like a biscuit crunch.
46:05Can we just get a biscuit from the canteen and record it in real time?
46:08We can.
46:09With five number ones under his belt...
46:16JB hones in on his next hit.
46:20OK, can we go from the sleigh bells, please?
46:22Yep.
46:23OK, let's get the melody down.
46:24Yeah.
46:25Yeah.
46:26All right.
46:27Everybody!
46:28Gary the penguin, doo-doo-doo-doo!
46:30Gary the penguin, doo-doo-doo-doo!
46:33Gary the penguin, doo-doo-doo-doo!
46:36He's a festive biscuit treat!
46:38Ooh!
46:39OK, Aunty, with the doo-doo-doo-doo-doo, if we can keep them up in the mix.
46:44Up in the mix?
46:45Yeah, not obviously overpowering the questions.
46:48Yep.
46:49You know, the ad-libs, but if we can just still have a layer...
46:51Just keep them up in the mix.
46:52...underneath, so we can feel them.
46:53Yeah.
46:54Could we just do another pass?
46:57JB really came into his own.
46:58He knows how to brief a sound engineer.
47:00He knows how to get a sound out of things.
47:02He knows how to deal with his team.
47:05I was really impressed by the end.
47:07Gary the penguin, doo-doo-doo-doo-doo.
47:10He's a festive biscuit treat!
47:13Well done!
47:14I think it's brilliant!
47:15Yes!
47:17At Levy Spirit...
47:19Obviously, the style we're going for, I feel like I might have someone we could call on.
47:24...in need of a Christmas miracle...
47:26...and maybe a bit of Tom Grennan.
47:27OK!
47:28I can work with that!
47:29That sounds good to me!
47:30Would you be happy with that?
47:31Absolutely!
47:32Radio One DJ Charlie calls on a pop star pal.
47:37Tommy!
47:38Hello, mate!
47:39You all right?
47:40Just woken up, you know.
47:41Oh, gosh!
47:42Oh, God!
47:43Then I've...
47:44So, listen, Tom, we need a massive favour.
47:46We're making a jingle for a gingerbread biscuit, but most importantly, it's all about children in need.
47:52Because it's you, I'll do it.
47:54Are you actually serious?
47:55Because I could cry right now.
47:56I would love to hear what you've got.
47:59Yeah, Kadena's recorded a perfect reference.
48:01Like, beautiful voice.
48:02Yeah?
48:03Yeah.
48:04Yeah.
48:05Jolly's on the sleigh, 50 quid on the way.
48:09Rushing through the ice, be naughty, get nice.
48:13We need you to take it up a notch.
48:15This is where you come in.
48:16Let's just do it.
48:17Jolly's on the sleigh, biscuit twist on the way.
48:21Rushing through the ice, be naughty, get nice.
48:25Oh, my God!
48:28Oh, my God!
48:29Star vocals in the bag.
48:31Thank you so much.
48:32I'll tell you what, Tom, we've been looking for that key all day.
48:35Charlie calls on one more carol singer.
48:39Go!
48:40Oh, my God, you answered!
48:42Craig!
48:43You're looking really well.
48:44What's happening?
48:45We've been given the task of making the jingle.
48:47Now, we cannot believe we're saying this, but we've already got Tom Grennan on board,
48:50and we would absolutely love your help.
48:53For you, Charlie, and the fastest children in need, and your team, I'm in.
48:56Oh, what a guy.
48:57Oh, what a guy.
48:58Top guy.
48:59Charlie's on his sleigh.
49:00Oh!
49:01Oh, yeah.
49:03I should do that, I'm in.
49:05Oh, my God.
49:06That's the one.
49:07Yeah, that's the one.
49:08Come on, Craig.
49:09Oh, my God.
49:11None of us are singers.
49:13Kadena gave it her best shot, bless her.
49:15And, you know, good for her for taking him on for the team as well.
49:17But the fact that we've been able to get professional, incredible artists to do this for us.
49:22I'm buzzing!
49:23It's got Craig, Dave, and Tom Grennan on the phone.
49:25Oh, my God.
49:26Calm down.
49:27Jolly McTrouble being naughty, get nice.
49:30You know what?
49:31You know what, Craig?
49:32I just wanted to ask, yeah?
49:33Between Rewind, Seven Days, Fill Me In, and Jolly McTrouble, which one's your favourite hit?
49:38Jolly McTrouble's leaning in there, you know?
49:40This is what I was thinking.
49:42What a great catalogue.
49:43And, Tom, what a voice man.
49:45What a guy.
49:46And what a collab.
49:47What a collab.
49:48You're going to be Scrooge.
49:52Yeah.
49:53And I'll be the penguin.
49:54On the other team.
49:55Right, come and let's go.
49:56Let's go over there.
49:57Preparing to shoot his TV ad.
49:59Here's your jumper, but our penguin has no sleeves on his jumper.
50:03Tom gets into the role of Gary.
50:06There's no chance of ripping that.
50:08I thought you were strong.
50:09You're not going to rip that off.
50:10What are you doing?
50:11You've just gone into the jumper, mate.
50:12Tom!
50:13You've just literally ripped.
50:14You ripped the jumper!
50:15You've just ripped a massive hole.
50:17Oh, my gosh!
50:19Tom!
50:20We ain't got much time!
50:22Tweedledum and Tweedledoo.
50:23What?
50:24Don't drag me in, fortunately!
50:25The pair of you!
50:26I literally said, don't do it!
50:27We've got an hour!
50:28What do you mean the pair of you?
50:29And you've ripped the clothes!
50:30Not the pair of you.
50:31It's nothing.
50:32I literally said, don't do that.
50:33There's another jumper.
50:34There's another jumper.
50:35Okay.
50:36There we go.
50:37Okay.
50:38Right.
50:39Right, get ready for the transformation.
50:40I'll tell you what, straight away.
50:41Yeah, he looks like Gary automatically.
50:42He literally actually does.
50:43You know what?
50:44The transformation.
50:45It's like Gary now, yeah?
50:46The transformation is unreal.
50:47Hello, I'm Gary the Penguin.
50:49Oh, man.
50:51We're in the boardroom, I'm telling you, right now.
50:54That was good.
50:55So, when do we start filming?
50:56Now!
50:57No!
50:58For Jolly McTrouble.
50:59So, first thing, can they have two cars on the starting line?
51:04With director Jake in the driving seat.
51:06He's in his bossy era.
51:07I like it.
51:08Rob and AJ go head-to-head.
51:10Right, you ready?
51:11Right, you ready?
51:12This is just to reveal you both waiting at the starting line.
51:15So, it's just a look between you.
51:17Do you want me to cue you for the look?
51:18Cue us for the look.
51:19Yeah, okay.
51:20Yeah, that looks great.
51:21Yep, ready.
51:22You rolling?
51:23Yep.
51:24Okay, and action.
51:25And look at each other.
51:26And then look forward.
51:27All right, nice.
51:28And cut.
51:29All right, lovely.
51:30Smashing it.
51:31You're in your element.
51:32Yeah!
51:33Easy, isn't it?
51:34And...
51:35Action!
51:36Ha ha ha!
51:37Come on, go, go, go!
51:43Winner!
51:44Go on!
51:45Woohoo!
51:46Yeah!
51:47That was fun round there, isn't it?
51:49Great.
51:50Just skidding.
51:51I've got skid marks.
51:52Me too.
51:56Yesterday, this team was very chaotic.
51:59They didn't have a plan.
52:00They didn't get a lot done.
52:01They spent more time arguing than they did doing.
52:04Today, they've come in with a new approach.
52:06And I have to say, that's what this team has needed.
52:09And Jake has to take credit for that.
52:12What are you doing, you lunatic?
52:14Ha ha ha!
52:15It's Christmas!
52:19Santa's post office.
52:21Oh, them biscuits we all have.
52:23And, like, nicking them, yeah?
52:24Still putting his stamp on their ad.
52:26All right, three, two, one, action.
52:28Top.
52:29No!
52:31Yeah, that's what I mean.
52:32Yeah.
52:33Next one.
52:34Right, so roll, roll now, roll now.
52:35Rolling.
52:36OK, so you react on the no, yeah?
52:37Yeah.
52:38Go.
52:39No!
52:40Damn it!
52:42I might be a little rebel, but Gary the Penguin Biscuits,
52:46they're bold, they're unique, they stand out.
52:48Come with me!
52:49Because I love you so much, Gary, I'm coming!
52:52Come on, let's go!
52:53I'm coming with you!
52:54I think Tom thinks he's Guy Ritchie.
52:58They're trying to fit almost an entire movie into a tiny little TV ad.
53:04They've just got too many ideas going on in there.
53:07We've smashed that out of the park.
53:09That's a wrap.
53:10Let's get it out, yeah?
53:11Come on, we're done.
53:12Come on, we're done.
53:13Come on, we're done.
53:14Let me take the clothes off, because I'm melting.
53:164pm.
53:18While half of each team cuts Christmas ads.
53:22Oh.
53:23Hello.
53:24Come on, we've got an advert to edit.
53:26Come on.
53:27For JB, Angela and Sarah, a quick trip to see the big man himself.
53:33Very cute.
53:34Look at the bell.
53:35So cute.
53:37Come in, come in.
53:39Hi, Santa.
53:40Hi, Santa.
53:41Father Christmas.
53:42Hello, welcome.
53:43Hello.
53:44Hello.
53:45I wonder what flavour your ginger biscuit is.
53:49Ah, that's a secret.
53:52I'll tell you what, we have designed our own gingerbread.
53:55Really?
53:56Yes, we have.
53:57Ah, I have to taste it.
53:58Yeah, just have a little glass of milk beside it, because there's a bit of a spicy kick in it.
54:03Really?
54:04Yes.
54:05I'm sure it will be good.
54:06Okay.
54:07Can we get that in writing?
54:08Okay.
54:11At Northern Lights Village.
54:13Lovely, I love this, I love that.
54:15Go.
54:17Yeah, very good.
54:18While Jake gets their advert across the finish line.
54:21How many seconds are we up to?
54:2328 seconds.
54:2428 seconds, all right.
54:25How long's the advert this week?
54:2730.
54:28Yeah, jump cut to that.
54:29Yeah.
54:30Yeah, good.
54:31On the other team...
54:32No!
54:34That's brilliant.
54:35What is it on now?
54:36One minute.
54:37We've only edited the first bit.
54:39Yeah.
54:40There's a lot more to go.
54:41Tom's festive saga continues.
54:43How long was I to have a long time?
54:45No, they didn't give us the time.
54:46No, I think it's under two minutes.
54:48Like, you've got to be realistic.
54:49Hang on.
54:50I need to interrupt here.
54:51You are halfway through your edit.
54:53Yeah.
54:54You're already at a minute long.
54:55Yeah.
54:56You do realise this is for a 30-second television commercial, don't you?
55:00No, it's not.
55:0130-second limit?
55:0230 seconds?
55:0330 seconds?
55:0430 seconds?
55:05Well, we're going to have to re-edit this.
55:09Oh, no.
55:11Um...
55:12Did you ever read the brief?
55:14Yeah, we did read it, but I think...
55:15I'm dyslexic.
55:16I'm going to hold a dyslexic card.
55:18I don't speak English.
55:20No, we can't.
55:24We've got to cut about three-quarters of this edit up now.
55:26Well...
55:27Let's get the scissors out.
55:28Are you kidding me?
55:29Come on, we can do this.
55:30OK, we forgot about it.
55:31That is devastating.
55:32We forgot about it was 30 seconds.
55:33You just ruined my Christmas, Mike.
55:35Matt, you ruined your own Christmas.
55:37Read the brief.
55:38Listen, let's just sort it out.
55:39Come on.
55:40Let's see what we can do.
55:41Look, that can be bangs.
55:42Stop, stop, stop.
55:43Half a second, yeah?
55:44Keep going.
55:45Yeah, there.
55:46Yeah, yeah, yeah, cut that.
55:47Prop that start bit.
55:48Come on, butch.
55:49We can make that pick up quicker as well, yeah?
55:51Don't stop.
55:52That can be short, can't it?
55:53That can go.
55:54Right, yeah, so just cut it.
55:55Get rid of the rest of that.
55:56So this whole section's gone.
55:57The whole thing?
55:58Yeah, that's gone, yeah.
55:59Bang.
56:00I mean, Mike's done us dirty there, hasn't he, really?
56:02Mike sat there, watched us pour our souls into that edit
56:07and then decided to tell us that we'd gone over the thing.
56:10So we had to do some aggressive chopping,
56:12but somehow pulled it out of the bag.
56:15I honestly feel that that was emotional, funny.
56:20Considering in the last five minutes,
56:22we've just cut three quarters of ours.
56:24That's pretty incredible effort.
56:277pm.
56:30Biscuits ticked off.
56:32What a day.
56:33Well done.
56:34I felt like today went well, but the proof is in the pudding.
56:37We'll see when we get to London.
56:38We'll see what Lord Sugar thinks.
56:40Ads in the can.
56:41Oi.
56:42Let's go.
56:43Well done, guys.
56:44The other team are going to love that video, aren't they?
56:45I'm buzzing.
56:46I've loved it.
56:47But I can't wait to get back to London to do the pitch
56:50and to sell Gary the Penguin biscuits to all the retailers.
56:53It's going to be a piece of cake.
56:55Literally.
56:57Next stop, London.
56:59Hey!
57:00What is going on?
57:01Biscuit breakdowns.
57:02How are you going to throw me under the bus?
57:03It's not about throwing you.
57:04We're there.
57:05We're under the bus already.
57:06Half-baked pitches.
57:07I was going to be daddy of the year.
57:08Oh, no, you weren't.
57:09Yes, I was.
57:10Oh, yes, I was.
57:11And in the boardroom.
57:12All you experts come up with that piece of crap.
57:14Crunch time.
57:15You're fired.
57:16To help fund the incredible work BBC Children in Need does across the UK, please donate whatever
57:32you can online.
57:34Simply scan the QR code on your screen now.
57:37Or head to bbc.co.uk forward slash pudsy.
57:41Or to donate 5, 10 or 20 pounds, text the word 5, 10 or 20 to 70714.
57:48Text costs your donation amount plus your standard network message charge.
57:52And 100% of your donation will go to BBC Children in Need.
57:56You must be 16 or over and have the bill payer's permission.
57:59For full terms and more information, visit bbc.co.uk forward slash pudsy.
58:09And the festive fun and firings continues tomorrow at the same time.
58:13You can watch legends' massive pals as they take on the likes of Joe Wicks and Nicola Adams.
58:18Press red now for a Gladiators celebrity special on BBC iPlayer.
58:22And paying tribute to a late great, Imagine presents Tom Stoppard, A Charmed Life,
58:27starting now on BBC Four.
58:35If you think you've got what it takes to become Lord Sugar's next business partner,
58:39visit bbc.co.uk forward slash apprentice.
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