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The Celebrity Apprentice Christmas Specials 2025 Part2
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00:00One, two, three, four.
00:30Twelve famous faces are heading to London.
00:38In my 15 years on EastEnders, I survived sharing a hot tub with Ian Beale.
00:42If I can survive that, I'm going to smash this.
00:45As William Shakespeare said, though she be but little, she is fierce.
00:49That could be written for me.
00:51They're leaving their day jobs behind to do battle for BBC children in need.
00:57I am not here to play any games.
00:58I will throw anybody under the bus.
01:00In fact, I will throw the bus under the bus.
01:03Don't forget to waste the card.
01:04I'm back in the ballroom.
01:06I can't wait to see Lord Sugar and show him what he's been missing.
01:10But impressing the bus...
01:12Let's make a load of money, yeah?
01:14...will be anything but child's play.
01:19Oh, these are burning.
01:21Oh, dear.
01:22Oh, my God, look.
01:23We've got this all under control.
01:25We've got bubble gum and white pepper.
01:27I just got sick in my mouth.
01:29Is that a good sign?
01:30Twelve celebrities.
01:31Where are you panicking from this kitchen?
01:33I'm panicking.
01:33I don't go into the kitchen.
01:35I attended my Deliveroo driver's wedding.
01:37One tough task.
01:38Yeah, I'm in a penguin.
01:40Do, do, do, do, do.
01:41Oh!
01:43That's going to be worth triple your orders, hasn't it?
01:46It's all you experts come up with that piece of crap.
01:50I mean, that is diabolical.
01:51It's down to business.
01:53Listen, mate.
01:54Your advert sucks.
01:56For children in need.
01:57You're fired.
01:587 a.m., London.
02:10Oh!
02:13Oh, that is amazing!
02:15Amazing!
02:16Oh, I love it!
02:17She does look sick.
02:18Look at Gary!
02:20Today, teams will present their festive products to a room full of retailers.
02:25So, we need these for the pitch, we're going to make some more.
02:27No, no more.
02:29Because these are lovely.
02:30First on the menu for Rob's team.
02:33Look at that.
02:34This is excellent, guys.
02:36Refine their biscuit backstory.
02:39We're going to be pitching this to high street retailers, right?
02:42So, we have to have a really coherent, strong idea of the story of Jolly McTrouble.
02:47Just to the naked eye, just remember that Jolly McTrouble looks exactly like Santa.
02:53Santa, of course, he's got the same outfit.
02:55We just haven't seen it.
02:55No, he's got a black, Johnny.
02:57Guys, come on.
02:58We've got to be on this relationship with Fonksy.
03:00It looks exactly like Santa.
03:02Guys, let's reel it back in.
03:04So, we know we're going out there confidently speaking the same thing.
03:07Can we agree that we're looking at Santa's brother here?
03:10Yes.
03:10So, Santa's brother, that's it.
03:12Naughty brother.
03:13Yeah, everybody knows the story of Santa.
03:14We went to Lapland.
03:16We found there's a whole other story.
03:18This team lacked a clear concept right from the start, and they've been on the back foot as a result ever since.
03:24But, thanks to Eddie, I think I finally understand who Jolly McTrouble is now.
03:30And the brother's trouble because Santa's always busy at Christmas, and poor Jolly gets left behind.
03:35Oh, this is great!
03:37Love it.
03:37Shall we see if the ad relates in any way?
03:55Oh, it will.
03:56Oh, it will.
03:57I need to tell you about the TV ad.
03:59So, look, we wanted to catch the hearts of the nation.
04:03Yes.
04:04And Gary the Penguin is there to do that, yeah?
04:06He's larger than life, he's happy, he's positive, he's a biscuit that brings us together this Christmas, yeah?
04:15Shall we see what you've got?
04:16Let's go.
04:20Oh, Gary the Penguin!
04:24Gingerbread biscuit!
04:25Oh, I hate Christmas, but I love you!
04:33Scrooge, these are Gary the Penguin biscuits.
04:36You're about being bold, standing out, being unique, spreading love at Christmas.
04:41Carry me!
04:42You have a nice Christmas, Scrooge.
04:43I'm having a great Christmas because of you, Gary.
04:48Oh!
04:49For someone who has always got quite a lot to say, I have got nothing to say.
04:54I'm in shock.
04:55Lost for words.
04:56Why?
04:57Is it funny?
04:58No.
04:59No.
04:59Can I ask why you're screaming like a horror movie?
05:01Yeah.
05:02It's very aggressive.
05:03It is.
05:03That just tells me despair.
05:05I did say that to you, that we need to tone down the violence.
05:08For me, for me, I don't understand that first scene.
05:12The problem is with the edit, because there's big gaps that are missed out on the narrative that they don't understand.
05:17The problem is we didn't know it was a 30-second ad.
05:20We were a minute and a half, and then with about five minutes to go, we were told it was 30 seconds.
05:25Well, that's your problem, and that's your failure.
05:27Is it my problem?
05:28Yeah.
05:28Who is sub-team leader?
05:29Wait, who did the edit?
05:30The problem is with the edit.
05:32How are you going to throw me under the bus?
05:34That was the worst action I've ever seen.
05:36We're already under the bus.
05:37It's not about throwing you.
05:39We're there.
05:39We're under the bus already.
05:41They do not get the story.
05:43We need to roll and embrace the sub-optimal nature of our production.
05:48It's just that it doesn't really make any sense.
05:50It doesn't make any sense.
05:51So what are we going to do about it?
05:52I don't know.
05:52Not show it, preferably.
05:55My ideal thing would be to say there's been a power cut, we can't play it.
05:59I might attempt to sort of distract.
06:02I get anaphylactic shock to white fish.
06:04I'm happy to eat a fish finger and suffer anaphylaxis rather than people watch that.
06:11It's not that bad.
06:12No, it's not that bad.
06:14It's fairly bad.
06:15Look, at this point, right, let's be honest, it's like bad in a funny way.
06:18I think we have to embrace that.
06:19No, I think it's just bad in a bad way.
06:25On the other team...
06:26You're as cold as ice.
06:28You have a smile.
06:30You're willing to sacrifice our...
06:32Yeah!
06:33Rob's racing-themed ad.
06:36Yes!
06:37I love it!
06:38You've got to take advice.
06:39Be naughty.
06:41Get nice.
06:42Gets rave reviews.
06:43Oh, yeah!
06:44You smashed it, absolutely smashed it.
06:48Shall we listen to the jingle?
06:50Are you ready?
06:51We went for Craig David and...
06:53We've got Tom Grennan.
06:54Grennan!
06:54Yes!
06:55King it, DJ!
06:56Jolly's on his sleeve, skip Swiss on the way, rushing through the ice, be naughty, get nice.
07:05Jolly my trouble, be naughty, get nice.
07:09Yeah!
07:10Woo!
07:11I like it!
07:12Do you like it?
07:13Do you like it?
07:14Guys!
07:15I like it!
07:16Do you like it?
07:17Do you like it?
07:18Do you like it?
07:19We've got a smile like that!
07:20Oh my God!
07:21I love the jingle, it's got some calypso vibes, I love it.
07:26Look, I say vibes now, look what happened.
07:28I'm officially cool.
07:30Hey, you know what, the most amazing thing is we've got your smiley.
07:35Do you know what, I've caught a smile for half a second which we've never had.
07:40That was a collector's item there.
07:43We do have anyone who can come in and help us with securing orders.
07:48Teams have just eight hours to prepare their pitch.
07:52Every little helps.
07:53I've rung Ryland, he's going to come down and he helps out the pitch.
07:57Excellent.
07:58Well done, Tom.
07:59And I reckon I can get us some gladiators.
08:01Yes!
08:02I'm going to try and get some messages, which I think we all should do.
08:05Absolutely.
08:06Deliberate endorsement.
08:07And I'm also going to telephone Olivia Colman and Benedict Cumberbatch to get them to do
08:11some videos.
08:12This is for children in need, right?
08:13Yeah.
08:14There is no shame in this.
08:15Let's call our friends and get them to donate, raise money, like all that.
08:18I hear you, but I do think it's important that we make them feel shame if they don't.
08:23You can do that, Tom.
08:25Hello, Mr Norte, he's back again.
08:28I feel stressed out.
08:29I just want us to all raise so much money for children in need.
08:32We've all worked so hard and now we have to push because tomorrow we face Lord Sugar.
08:37And I don't want to think about that right now.
08:38I'm so scared.
08:39Gary the Penguins!
08:40You've all literally forgot the Penguins.
08:41Oh.
08:4210 a.m.
08:43The teams divide.
08:44Their aim, turn festive biscuits into serious dough.
08:47Our biggest job today is to make sure nobody leaves thinking about that ad.
08:48It wasn't that bad.
08:49It is that bad.
08:50I'm just asking.
08:51I'm just asking.
08:52I've never done nothing like it.
08:53We're all the same team.
08:54We're literally all on the same team.
08:55You're adverting, disgusting, terrible.
08:56What was you doing in Finland?
08:57A complete joke.
08:58And I'm like, well done guys, great jingle.
09:00For the rest of team Gary.
09:01What we need to do is, so we need to talk about it.
09:02You need to talk about the team, you're not having to talk about it.
09:03You're not having to talk about it.
09:04I'm just asking.
09:05I'm just asking.
09:06I don't know nothing like it.
09:07We're all the same team.
09:08We're literally all on the same team.
09:09You're adverting, disgusting, terrible.
09:10What was you doing in Finland?
09:11A complete joke.
09:12And I'm like, well done guys, great jingle.
09:25For the rest of team Gary.
09:29What we need to do is say to the children, what are your favourite flavours?
09:33Market research and a plan to cook the books.
09:37If they don't shout out the flavours that we're looking for, we kind of coerce them into it.
09:41Don't you like chewing gum?
09:42Or we just go for the jugular, hands up if you like bubblegum.
09:45The information, all we need to know is 100% of our market likes bubblegum.
09:51In North London, Chicken Shed Theatre Group, funded by donations to BBC Children in Need.
09:59So we actually went to Lapland, made our way to Santa's house, and we've come to find out he's got a bunk bed because he shares it with his brother.
10:07While Eddie, Charlie and Kadena test out their festive fairy tale.
10:11Santa has a brother.
10:12So Jolly McTrouble is Santa's brother.
10:16On Team Gary.
10:17Put your hand up if you like bubblegum.
10:21Come on.
10:21And the more hands you put up, the more we're going to love it.
10:24Sugar-coated stats in the bag.
10:26What we've done is we've created a little advert.
10:29Sarah, Shazia and Matt.
10:31Gary's a big one!
10:33Unveil their Christmas epic.
10:35I'm having a great Christmas because of you, Gary.
10:42You can tell us what you really think.
10:44What do you really think about the advert?
10:46It's funny, but it's kind of weird at the same time.
10:49Did you notice the strange-looking guy was a penguin?
10:53That's Gary.
10:54Wait, that was literally him?
10:56Yes.
10:56Yeah, that's him, really.
10:57Yes, this is how I felt when I first watched the film.
11:00Is he eating himself?
11:03Yes.
11:04What?
11:0411am, West London.
11:12Wow, look at that.
11:14Oh, my gosh, it looks amazing!
11:15Yes, that's actually rather beautiful.
11:17It looks so good.
11:18Pitch HQ for Rob's team.
11:20Oh, yes.
11:22Feels right.
11:23We can make this work, absolutely.
11:25I think we can make this work big time.
11:27Yeah.
11:27First job.
11:29Enter the stage.
11:30A beautiful Eddie with a Christmas hat on.
11:33It's looking very Christmassy.
11:35Plot a pitch with Christmas spirit.
11:38He went to Lapland expecting to find Santa.
11:41Did he find Santa?
11:42No.
11:43It turns out there's a whole other story none of you knew.
11:45I'm enjoying this.
11:46It's a good little story.
11:46Then there's a story.
11:47It's a good little story, right?
11:48That's how we set it.
11:49We've got 15 minutes.
11:50But I do also think, instead of focusing on a script for a play, I think we need to focus
11:57on a script for the actual pitch.
11:59Oh, you've got your...
12:00Okay, let's do the script for the pitch.
12:01Okay.
12:02I went to Lapland.
12:03I hear you.
12:04When do we actually do the pitch?
12:06Because I want to grab everyone's attention as early as possible.
12:10I like this.
12:11They're going to come in, do a skit to set the tone about who Jolly Muck Trouble is.
12:15So, tell him the story.
12:18People see presenters and they think it's easy.
12:22They think we just tip up and say, wait, there's preparation in order to make it look
12:27easy.
12:28And you've got Rob up there, very confident that we're just going to be able to deliver
12:33an amazing speech without structure, without script, without any preparation.
12:38That's just not going to wash.
12:40Do you want me to work on writing the pitch whilst you work on writing the skit?
12:43Perfect.
12:43Good.
12:43Across town...
12:46Ladies and gentlemen, supermarket buyers, this is your magic moment.
12:52Meet Gary the Penguin.
12:53Also battling creative differences, JB's team.
12:58I don't think we should be revealing Gary.
13:02What's what we're sending though, you nutter?
13:04But that feels very traditional now.
13:06I think there's an element of, like, chaos.
13:09Do we not just all waddle on dressed as penguins if they don't know what's happening?
13:13We slightly bamboozle them.
13:14Okay.
13:15It's an immersive theatre experience.
13:16We have as well got to try and sell the product.
13:19We need to just tell them about what it is, why don't you have it, give a little back story
13:22to it, bosh.
13:23I thought we were going to excite and amuse and entertain them.
13:27Do we waddle out?
13:28Is there some level of, like, some little performance?
13:31Look, I've done a lot of pitches in my life and Angela doesn't want to say the product's
13:38name, which might be quite important for the pitch.
13:42Okay.
13:42Waddling out, on stage, random mess of chaos.
13:45And then we go, Gary the Penguin, doo-doo-doo-doo-doo.
13:48Then the gladiators come in.
13:50Then we're asking them to have a taste.
13:51Yeah.
13:52Does that make sense?
13:53Mate, it makes no sense.
13:57Is this a gym chart guy?
13:58Yes.
13:58As pitch time looms...
14:00Obviously, the more the better.
14:01If you could put in an order, even like a few thousand, it would be absolutely incredible.
14:05Both teams make an early push for orders.
14:08It's great for Wenzel's.
14:09It's great for children in need.
14:10Hello, is that the CEO of Lola's?
14:13Using their own contacts...
14:15You tell me how much you want and I'll tell you to buy twice as much.
14:19...and sales techniques.
14:21About 7,500.
14:23I think you need 15,000, darling.
14:26You want something for Christmas, don't you?
14:28I don't want to put you on the naughty list.
14:30And trust me, I'm taking names.
14:32Can we go for 10,000?
14:33No.
14:33Is that all right?
14:34No, no, darling.
14:35Don't let...
14:35We'll split in the...
14:36Don't...
14:36Listen.
14:3712,500, I might settle on.
14:40Right, okay.
14:40I think that's a done, isn't it?
14:41I can see that in your face.
14:42How delicious.
14:43Yes?
14:43All right, we're doing it.
14:4412,500!
14:45Yeah!
14:46Woo-hoo!
14:49Yeah, this is my thing.
14:50Put me in this sort of environment where I need to sell.
14:52It's under pressure.
14:54That's me.
14:54This is what I do.
14:55Do you reckon you could do 10,000 for us?
14:57Can we?
14:58Yes?
14:58Yes?
14:59Yes!
14:59Wonderful.
15:00Lots of love, Knutes.
15:02This is joyful.
15:03This is my happy place.
15:0515,000.
15:05Thank you so much.
15:07Love you, Haven.
15:10Next, for both teams...
15:12Hi, guys!
15:16A chance to feedback findings.
15:19We said, do you like a bubblegum flavour?
15:21Yes.
15:21Do you like biscuits?
15:22Yes.
15:22Do you like gingerbread?
15:23Yes.
15:23Do you like penguins?
15:24Yes.
15:24For JB's team...
15:25What is going on?
15:30...festive favours from famous faces.
15:34Right, guys, I don't mean to break up the party,
15:36but none of us have got any clue why we're here.
15:38We've got a pitch, yeah?
15:39Some supermarket buyers.
15:41So, we were thinking that you could intimidate...
15:45That's right on my street.
15:47All the buyers.
15:48This is easy.
15:49So, the gladiators are here to intimidate buyers.
15:51Is that right?
15:51Yeah.
15:52Why am I here?
15:53So, you've got to give a rousing introduction.
15:56I come out, I say we've got a fantastic product for you all today
15:58that I know you're all going to be fighting to stock on your shelves.
16:01It's a movement.
16:02It's a movement.
16:02It's like a global movement.
16:04Yeah.
16:04I'm so thrilled you called.
16:06Arriving for the pitches, giants from the business of biscuits,
16:15including retail royalty and online mega brands.
16:20This has been an absolute gift, what you're doing for charity.
16:24I can't describe to you.
16:25I'm quite emotional.
16:26I'm going to get more emotional knowing how much you're going to sell.
16:28Let's go out and smash it, team.
16:30Yes!
16:30Yes!
16:32First up.
16:33Hello all.
16:34Rob's team pushed Panto.
16:36How are you guys?
16:37You guys good?
16:38To a corporate crowd.
16:39My name is Eddie, the elf, if you please.
16:44My dream was always to go to the home of Christmas, Lapland.
16:48And I'll tell you what, when the opportunity finally came,
16:51couldn't wait to tell my daughter I was going to be Daddy of the Year.
16:53Oh, no, you weren't.
16:54Yes, I was.
16:55No, you weren't.
16:55Oh, yes, I was.
16:56We've got things to do.
16:57Right.
16:57So then, once we got there, we went into Santa's office, his home.
17:02We got all the way there.
17:04Do you know what was that?
17:05It was his naughty twin.
17:10Johnny McTravel.
17:17East London.
17:18Welcome today.
17:19Have I got a treat in store for all of you.
17:23Representing Gary the Penguin.
17:24We are going to be showing you a product that is going to take the Christmas market by storm.
17:30Ryland breaks the ice.
17:33And the product is going to be benefiting the wonderful Pudsey and children in need.
17:38Hello, Pudsey.
17:39So, I've given the big talk, but I think it's about time you see what I'm going on about.
17:45So, take a look at this.
17:49Gary the Penguin.
17:52Gingerbread Biscuit.
17:53Do you have a nice Christmas, Scrooge?
17:59I'm having a great Christmas because of you, Gary.
18:05Wow.
18:07What a promo.
18:10I, for one, would invest.
18:11So, guys, as you can see, the team are now handing out a very special person.
18:21Ladies and gentlemen, please give it up for Gary the Penguin.
18:25That's your cue to clap.
18:44Hello, everybody.
18:50Welcome.
18:50My name is Shazia.
18:51I hope I said that correctly.
18:54We know that the Christmas market is flooded with gingerbread biscuits.
18:59So, we identified certain ingredients that children in particular would really like.
19:05Bubblegum is trending.
19:07We also added white pepper.
19:09And the combination of those ingredients, we felt, were unique and a winner, really.
19:15APPLAUSE
19:16For Team Jolly.
19:20As you can see, there is space for personalisation on each and every biscuit.
19:27After a polished pitch from AJ.
19:29This really is an amazing product.
19:31Rob's elves reveal their secret weapons.
19:34But don't take my word for it.
19:37There are some incredible people that already absolutely love this product.
19:44Jolly McTrouble biscuits all the way from Lapland.
19:47So tasty.
19:49So tasty.
19:50Be naughty, get nice.
19:52Ever there was a biscuit with my name on it, it's this one.
19:56Jolly McTrouble.
19:58Be naughty, get nice.
20:00APPLAUSE
20:01Did you see Benedict Cumberbatch and Olivia Colman?
20:06Who knows if they show up at your store?
20:08Or Robbie Williams or any of the others.
20:09We're talking free advertising here, friends.
20:11It's a lot.
20:13This is stuff you can't buy.
20:14That's going to be worth triple your orders, haven't it?
20:18Jolly McTrouble biscuits.
20:20They are the perfect, perfect treat this Christmas for everybody.
20:28Pitch is almost at an end.
20:30Some of you might be on the fence about just how many units you want to get.
20:34One last chance to impress.
20:36Luckily, I've got a few friends that I think is going to help grease the wheels.
20:40While Matt makes a power move.
20:42Can we please bring out some gladiators?
20:46Here they come from behind you.
20:49Rob's team, turn up the volume.
20:53Come on, Joe!
20:58That's it, get up.
20:59Come on, guys.
20:59Boots, I want to see you up.
21:01Asda, let's go.
21:05Let's go.
21:06Hands up, hands up.
21:07Pitch is over.
21:24Teams have one hour to secure sales.
21:26Never ask any questions that have got a no.
21:30So don't say, like, would you like to order?
21:32Say, I don't know.
21:33Say, how many are you going to order?
21:34Assume.
21:35Yeah, so assume they're ordering, right?
21:37In talks with High Street Giant Boots.
21:40So we are going to make you an offer.
21:41Amazing.
21:42We will take 6,000.
21:45From project manager Rob.
21:46Oh, no, no, no.
21:47Hang on, I need to...
21:48How's it?
21:48Wait, Rebecca, sorry.
21:50A dose of theatrics.
21:53Rebecca, when you're delivering somebody bad news,
21:54you must tell them to sit down.
21:56Rob, are you OK?
21:56No, I'm not.
21:57I'm worried about you.
21:58I need to actually...
21:59You started on six.
22:00I'm going to say, ooh, 23,000 boxes.
22:04Fine.
22:04Well, that's fine, then.
22:07We're not convinced by the storyline.
22:08All right.
22:09I notice you haven't filled out your gratitude.
22:11And I'm going to write to you.
22:12I'm grateful, Boots, for their 20,000...
22:15Very generous.
22:15...units that they've done.
22:17Very generous.
22:17So we can't agree on 20, I'm sorry.
22:20I'm actually 10, we're prepared to go to 12,
22:22so I'll double my initial offer and that's it.
22:24What about...
22:25I know you said that.
22:26That's it, I'm sorry.
22:27Absolutely.
22:28Merry Christmas.
22:31Rob's approach is cutthroat.
22:33I mean, he'll use any tactic in the book,
22:36including trying to embarrass retailers.
22:39It's OK to be that cutthroat
22:40if you're only selling to that person once.
22:43If you tried that approach
22:45and you had to go back for repeat business,
22:47they wouldn't let you through the door.
22:48Oh, that was amazing.
22:50So whatever they offer,
22:51there's always a lot of room.
22:53Listen, it's like me checking into a hotel.
22:55The first room is always just an opening offer.
22:57I agree.
22:58On the other team...
23:00Last night, we had it in milk.
23:01It's different class.
23:02Yeah, yeah.
23:03It stood up to a dunking.
23:05From Gary the Penguin...
23:06You must have had a figure that it was your top line.
23:09Top, we were thinking 50.
23:1050.
23:11A biscuit-selling masterclass.
23:14We think you guys can do a lot more than that.
23:18If you do 100,000 orders...
23:20Our top was 50.
23:21Oh, no.
23:22We can't go that high.
23:23So what is the highest number?
23:25We'll order 66,000.
23:27I know you can do a little bit more than that.
23:30You do not want to miss out on this opportunity.
23:32One stop, on the way home, school run.
23:34The kids...
23:35Gary the Penguin.
23:36Doop, doop, doop.
23:36Oi, I'll kick you loads, kids.
23:38All right, calm down.
23:41We'll get to 75.
23:4275 was our absolute...
23:43Well, no, 66 was our absolute top, so come on.
23:46The ghost isn't a fella's fault.
23:48Can we do 77?
23:51We'll do 77.
23:52Yeah?
23:53Yeah.
23:53Thank you very much.
23:55That was great.
23:57Back in West London...
23:59If you don't buy enough, I worry about the obviously reputational stuff about Tesco running out of jolly
24:04much troubles when they discover that that goes viral.
24:07While Rob keeps up the hard sell...
24:09It's really 60,000.
24:10Thank you very much.
24:11Thank you so much.
24:1260,000.
24:13Thank you so much.
24:14On the other half of the team...
24:16I suppose from a brand point of view...
24:17Yeah.
24:17Our one concern would be that there is nothing regarding children in need on the product.
24:21Trying to make up for pudsy-free packaging...
24:25Would we be able to pitch ourselves out and we could come to your stores?
24:28Charlie.
24:30We'll come to as many as you want us to.
24:32Yeah.
24:32Okay.
24:33That is genuinely...
24:34We'll do that.
24:35Brilliant.
24:35Just over 1,000.
24:36Yep.
24:36Every single one.
24:37However many you want us to come to, we will be there.
24:40If it included some DJ sets as well, we bring the vibes to the stores, we play some music,
24:45could we make it into almost like a little event?
24:48Yeah, absolutely.
24:49Our stores would be open to that without a doubt.
24:51No, yeah, well, I mean, how many are willing to...
24:53Now, here we go.
24:54Yeah.
24:55I think I'd be happy at 40.
24:5640,000.
24:5740,000, including you.
24:58Yeah, including you.
25:00I hope you like dance music.
25:02Yes, definitely.
25:03We look forward to it.
25:04Let me know what dreams you want.
25:07Charlie's offered our whole lives, so we're going to be going touring the UK, turning up
25:11in these stores, bringing up DJ decks, who've sold our souls to get these things going.
25:15But I'm really proud because it's for a good cause, and that's all that matters.
25:19The only thing is, how big is going to be this tour bus, because you have finished us.
25:22I know.
25:25East London.
25:26Imagine this.
25:27Right before Christmas, you've run out of Gary the Penguins.
25:30With mums and dads pulling their hair out.
25:32You need to up your numbers.
25:33While Tom keeps driving sky-high sales.
25:36We'll hit 100,000.
25:38Thank you very much.
25:38Fantastic, Jamie.
25:40Gladiator Matt.
25:41I think that's one of the key points, the fact that it is very unique.
25:44It's a roadblock.
25:46We had a couple of questions, actually.
25:48Yeah, first of all, what was the thinking behind the ad for them?
25:53The ad, we deliberately went low budget.
25:55The whole point is, he's called Gary.
25:58We're trying to, you know, he is a penguin of the people.
26:02That's the whole point.
26:02People resonate with an underdog, you know?
26:06That ad was also an opportunity to really sell the flavour, and there was nothing coming
26:10through in the ad on flavour.
26:11If we're talking about units, what are we thinking?
26:14You have quite a hard sell.
26:15More people buy into it.
26:17That's where our concern is.
26:18So I think there's an opening.
26:20We'd be happy to move to 15,000 units.
26:22Could we go to 25,000?
26:26What do you think?
26:27I think, yeah, we can go to 25, guys.
26:3025, guys.
26:31Thank you so much.
26:31Across town.
26:35What about if we create a little party in some of the stores?
26:40I can bring the decks.
26:41Still selling her teammates.
26:43We would love to also push this on our own social media for you.
26:47Charlie.
26:48I think we could go up to 20,000.
26:51Thank you very much.
26:53Capitalising on family connections.
26:55My grandma, she worked in Debenhams for over 40 years in the raincoat department.
27:01Project manager, Rob.
27:04What are we talking?
27:05How many are we going to purchase, please?
27:06I think we could start at 5,000.
27:09I think I need to sit down and think of my grandma.
27:14Grandma, we love you.
27:18Hello, Francis.
27:19What did you say?
27:20Debenhams, after what?
27:20You worked there for 42 years and that's all you've got on your pension?
27:23What?
27:24Hang on.
27:26The girls.
27:2715,000, you're going to do it for me, darling, and grandmother.
27:29That would be amazing.
27:30Go on, go on, go on.
27:31Thank you so much.
27:33Can I have a cuddle?
27:36Let me tell you about Rob Rinder.
27:38That man has zero shame.
27:41He's on his knees.
27:43He's telling personal stories.
27:45And do you know what?
27:47I love him for it.
27:48It's working a treat.
27:50And because it's for children in need, do an additional 30K donation.
27:56A million thank yous.
27:59Half an hour to go.
28:02How do we feel about Gary?
28:03Final push for sales.
28:06It's a good job he's tasty.
28:07Oh, no.
28:08Because we weren't sure about the ad.
28:09Oh, gosh.
28:11It just looks like a sound tear.
28:12It's going to be next to other products that are very similar.
28:15By the time this gets out on the wires, every single person is going to know this is Jolly McTrumble.
28:19The fact he's called Gary and the looks he way does.
28:22He's green, like the Asda logo.
28:24How come Gary?
28:25We were thinking, you know, like Colin the Caterpillar, Percy the Pig.
28:28People like those.
28:29That's not us.
28:30Oh, no.
28:30No.
28:30Well, exactly.
28:31So this is something very different.
28:32I walked in there thinking if I left to a minimum of 20,000, it would have been a beautiful thing.
28:3725,000?
28:38We felt more comfortable at 20, but we topped that up with a donation.
28:43Mum, I need to go to Penguin.
28:45On the iPad, looking at thems online, bosh.
28:4815.
28:4815.
28:49You get all of us to push online.
28:51There you go.
28:52150,000, please.
28:53I do need you to close now, though.
28:55Deal.
28:55Deal.
28:55Thank you so much.
28:56Well done.
28:57Yes.
28:57Thank you very much.
28:59Thank you so much.
29:00Good job.
29:01Well done.
29:06My bills are jingling.
29:097 p.m.
29:11As a team, you could not have done any more.
29:14I agree.
29:14That's all there is.
29:15The rest is detail.
29:16You're amazing.
29:17Sales over.
29:18I just want to say, I've got to go and get some driving lessons.
29:22We'll be driving vans a few times.
29:24Oh, yeah.
29:24Don't trust me up.
29:25Ask her.
29:26We've got to buy a house and go on tour together.
29:29Listen, let me tell you something, yeah?
29:30People say to me, oh, you're a stand-up.
29:32That must be really hard.
29:35Listen, that was one of the hardest things I've ever done.
29:38We sold to everyone.
29:39Every single person, all of them.
29:41They all wanted it.
29:42Yes.
29:43I always leave from the front, you know?
29:45I always push myself forward.
29:46And I made a lot of decisions.
29:47And listen, if we do lose, and I'm back in the boardroom,
29:49you know I'm getting fired.
29:52Tonight, biscuit sales will be totted up.
29:55Tomorrow, the big reveal in the boardroom.
30:00Good morning.
30:01Good morning.
30:06Good morning.
30:07Good morning.
30:11Good morning.
30:28Good morning, Lord Sugar.
30:31Well, I have understood from my two colleagues here
30:34that we've been very, very busy.
30:36And let me take this opportunity to say
30:39thank you for your time and devotion
30:41that you've given to this very worthy charity,
30:44Children in Need.
30:46So that's the end of me being nice.
30:49Yes, yes.
30:53Right, where should I start?
30:56I've got my magic pen here, so...
31:00Oh, my gosh.
31:02This is brutal.
31:04Oh, gosh.
31:06Oh!
31:08There you are.
31:09Eat your heart out, Michael.
31:11What's his name?
31:11McIntyre with a wheel.
31:15So, Rob, from what I can understand,
31:17you were made project manager
31:19and the theme of your biscuit
31:23turned out to be humbug or something.
31:26Bar humbug.
31:27Bar humbug.
31:28Bar humbug was very much the vibe of the conversations
31:33that we were having at the time.
31:35There was a lot of bickering.
31:36We were talking in circles.
31:38And I thought, well, do you know what?
31:40This is part of Christmas as well.
31:41It's not all fun and games.
31:42Sometimes there's bickering families.
31:44And that's what we were at the time.
31:46Anyway, then we go on to the kitchen.
31:49And in the kitchen, we've got Rob, Kadena, Eddie.
31:53Yeah.
31:53Now, Kadena, you won MasterChef or something like that.
31:58Yeah, I just loved you MasterChef.
31:59So, it was like a no-brainer
32:01that you should be there developing the biscuit.
32:05Yeah.
32:05Yeah.
32:06The guys decided that I would take the lead on the biscuit
32:08and I had help from these two who were, yeah,
32:11great little elves.
32:13Not really.
32:13I think you'd have done better if you were on your own.
32:17So, this is it, is it?
32:19Yeah.
32:19Yeah.
32:20So, that's Santa.
32:21Yeah.
32:21No, no, no.
32:22Sorry to interrupt you.
32:23It's just that you're wrong.
32:24It's Jolly McTrouble.
32:26It's so ridiculous.
32:28Jolly McTrouble.
32:29Yeah.
32:29Sounds like one of your clients.
32:32That was the idea.
32:33Yeah.
32:34Now, I understand someone did a King Alfred.
32:38Burnt the cakes.
32:39Is that right?
32:40Oh, yeah.
32:40My fault.
32:41Your fault?
32:42Mm.
32:42What are you doing with the oven then?
32:44I wasn't doing anything.
32:45That's precisely the point I should have been.
32:48Shall I risk having a bite into this thing?
32:50Tens which side?
32:51The naughty side or the nice side?
32:53Go for the sugar pot, I promise you.
32:55Yeah, go for the vanilla.
32:56Go on, get nice.
32:58Mm.
32:59Enjoyment.
33:00Look, I'll come on a little sugar.
33:01Sweet.
33:02Yeah.
33:02Yeah.
33:03Delicious.
33:04Warming.
33:05Yeah.
33:06It's all right for a treat, I suppose, yeah.
33:09Okay, well, look.
33:10Um, now let's move on to branding.
33:14You came up with this name, Jolly McTrouble.
33:17Is that right?
33:18Yes.
33:19Yes.
33:20We did so in a little bit of a haste.
33:22I can't let AJ take the flack for that, though, because I was, I started to throw some names
33:26around.
33:26What flack?
33:26What flack?
33:27What flack?
33:27Well, my fr...
33:28I feel like you flack it.
33:31I'm thinking of a jolly good name, actually.
33:34I'm pre-empting.
33:35I think Rob should tell Lord Sugar that when he heard the name Jolly McTrouble, he said
33:41Scottish Pirate, and you didn't, your face was a picture.
33:44Yes, I didn't quite get the concept at first, but then I was immediately brought around,
33:49realising we could definitely market it.
33:51You're easily won over then, yeah?
33:54No.
33:54No.
33:55Now, on day two, you all got together again, yeah?
33:59Yeah.
33:59So, what did you all think about the actual product itself and its branding and all that stuff?
34:04I loved the packaging.
34:06Packaging and all that.
34:06Especially the expression of gratitude.
34:09I think that's a beautiful message at Christmas.
34:11That was your idea, I take it.
34:14I take it that was your idea.
34:17But, no, actually, I thought it was beautiful.
34:19I really liked it, and I knew from that moment that we, as a group, were going to be able
34:23to tell that story and to flog it.
34:25Now, TV adverts, Rob, AJ and Jake, is that right?
34:29Yeah, we've changed teams.
34:30Now, Jake, I heard from my people that you were very, very good, Jake.
34:35An excellent job directing and in the edit, from what I can understand.
34:39Staggering.
34:39So, let's play the advert then.
34:41They're planned, Spirits of Christmas.
34:43When a naughty are banished, trouble is far, far away, so nice people always win.
34:48Or do they?
34:49Cold as ice, you're willing to sacrifice our love.
34:54It's a big naughty.
34:56Get nice.
34:57You'll pay the price and go.
35:02Not bad.
35:03You know what I like about that?
35:06It shows the product.
35:08Yeah.
35:08Pack shots of the product also.
35:11Yeah.
35:11Yes.
35:12Yes.
35:12So, very good.
35:13You then got a jingle, is that right?
35:16Can I hear this jingle then?
35:17Jolly's on his sleigh, biscuit twists on the way, rushing through the ice, be naughty, get nice.
35:27Jolly my trouble, be naughty, get nice.
35:30Right, okay.
35:31And I understand you're holding a few professionals to deal with it.
35:35Yes, we're now known as international producers.
35:38Right.
35:38Basically, we called on Tom Grennan and Craig David.
35:42Yeah, I heard that.
35:43And they collabed for the first time ever.
35:44Did you, one of you tried it out first of all, just for time length.
35:47Hathina, she's amazing.
35:49Yeah.
35:49I think amazing is an overstatement.
35:51I mean, no, she definitely hit the notes.
35:54It might have been a Z minus, but she hit the notes.
35:57Um, right.
35:59Now, we get back to England, yeah?
36:01Now we start talking to the retailers, is that right?
36:05Now, prior to that, you'd actually phoned up a few retailers yourself, even before you got in to meet the ones that I laid on.
36:12Yes, we did, yeah.
36:13Well, that's very, very enterprising of you.
36:15Thank you, yeah.
36:16So, now...
36:17You sold tens of thousands, didn't you?
36:18Yeah.
36:18We did, yeah, yeah, before we began.
36:20Right.
36:20Now, you go into the presentation.
36:23Part of the warm-up was you managed to get hold of some other celebrities to do your little...
36:28Stars, actually.
36:29I say stars.
36:30Stars, yes, yes.
36:30Sorry to interrupt you, but yes.
36:32Stars.
36:33With the exception of Mr Morgan, of course, who's not a star.
36:37I think he said something like,
36:39if ever there was a biscuit with my name on it, it's it.
36:43Now, a biscuit with his name on should be Jammie Dodger, actually.
36:48Or the post-Watershed name would be Hobnobbed, maybe.
36:58But I did see some of those people.
37:01They were very nice of them to actually chip in.
37:03Yeah, Benedict Cumberbatch.
37:04And it must have impressed your audience also.
37:06They were overwhelmed.
37:07And then some DJ broke out.
37:10You should have seen the after-party.
37:11It went off.
37:13They were all up.
37:14Every single one of them got up.
37:15What I will say is they said they'd never had a pitch like it before.
37:18There you go.
37:18There you go.
37:19It absolutely set the tone for us selling.
37:21Someone more into it than others.
37:23Let's put it that way.
37:24There were a few reservations from the retailers.
37:27I think one of the main things that we got was the fact that we hadn't put anything to do with children in need on the box,
37:33which was a problem.
37:34OK, well, look, enough for you lot.
37:37Let's move on to the other team, shall we?
37:41Now, JB, you became the PM.
37:46I did.
37:47And how did that come about?
37:48Everybody else put themselves forward?
37:50I did, Lord Trigger.
37:51You did?
37:52Yeah.
37:52Well, you told me you were going to win, right, when I saw you in the beginning.
37:56You said, that's it.
37:57Done deal.
37:58Yeah.
37:58How do you feel now?
37:59I think there was an element of, like, trying to disguise, like, you know, like a secret weapon kind of things.
38:04I think putting JB at the forefront and then keeping me in the back.
38:07Would you go along with that, JB?
38:09I was voted for.
38:10Who voted?
38:11Majority voted for you.
38:13Yes.
38:13And the only one that voted for you was you.
38:15It was quite close.
38:16That is.
38:17You voted.
38:19Correct.
38:19I got a vote, though, didn't I?
38:22So, you know what I mean?
38:23Anyway, you decided on the shape of a penguin, yeah?
38:29He's cute, isn't he?
38:30Yeah.
38:30Now, in the kitchen, there was JB, Tom and Shazia.
38:34Yes.
38:35Tom, you were in charge of licking the spoon, weren't you?
38:38That's, yeah.
38:39Taste testing was a big job.
38:40Yeah.
38:41And I understand that the taste of this thing is rather adventurous, isn't it?
38:47Very.
38:47It was bubblegum and white pepper.
38:51And Shazia, I think at one stage you were pushing for chilli flavour.
38:56Because we wanted to spice up everyone's life.
38:58We thought that I might add a bit of gurum masala or turmeric, but the white people pulled me down.
39:06Can't say that.
39:08You cannot say that.
39:11You cannot say that.
39:12It's just in terms of flavour and palate.
39:15Also, Lord Trigger, you tasked us with doing something that was going to stand out on the shelves.
39:20So our whole focus was trying to do something that's a little bit different, but still not offensive to any palate.
39:27And then you came up with a name, didn't you, for him?
39:30This is Gary, isn't it?
39:31That was, yeah, the sub-team.
39:33We like that you went straight for a decapitation.
39:36That's what we were hoping for.
39:36Wait for it, wait for it.
39:38Don't do it.
39:39Lord, come on, Lord Trigger us.
39:40Everybody's...
39:40Don't do that.
39:41Oh, no!
39:43Oh, no!
39:44I think he likes it.
39:45He likes it.
39:46That's all right.
39:47Oh.
39:47It's reasonable.
39:49Where's the pepper?
39:50The afterthought.
39:51Give it a few seconds and you will feel the heat.
39:55OK.
39:55Now, branding.
39:57Matt, Sarah and...
39:59Oh, blimey, you're right.
40:00The Blooming Petter is...
40:01It's lovely, isn't it?
40:04Angela, sub-team leader?
40:05Correct.
40:06Right.
40:07So, tell me, what did you do?
40:09What we were really keen on was to start with a character that a kid could relate to, could respond to, could kind of, you know, get behind.
40:17No, good idea.
40:18Good idea.
40:19The big point as well was that we're quite understated, right?
40:22With the Jolly McTrouble, it's quite tacky.
40:23We're going for the...
40:24And people love an underdog.
40:25You go around the world calling yourself legend.
40:28Look at your box.
40:30I don't call me that.
40:31Everyone else does.
40:32Right.
40:32And we should also point out that we did have the pudsy on the box, which I believe the other group didn't do.
40:38No, that's right.
40:39Go on, rub it in.
40:40Look, let me carry on, please.
40:41So, on day two, what do you all think of what you've come up with?
40:47We did like the synergy between the developed biscuit and the branding.
40:53I'm not wishing to undermine your brilliance, but I think more of a fluke than anything else, wasn't it?
40:58There's no fluke.
40:58We were in a very synergistic space.
41:01It was an absolute fluke.
41:03LAUGHTER
41:03Anyway, so the TV advertising team was made up of Tom, Shazia and Matt.
41:13Is that right?
41:13That's correct.
41:14OK.
41:14Can I just say, Lord Sugar, you are in for a treat.
41:17OK, let's run it.
41:18Can't wait.
41:18There we go.
41:23Gary the Penguin!
41:25Gingerbread Biscuit!
41:27Oh, I hate Christmas, but I love you!
41:31Oh, my God.
41:34We've got to back each other.
41:35I'll be stuck by this.
41:38I'm having a great Christmas because of you, Gary.
41:41What is going on?
41:44They're all laughing.
41:45They're all laughing.
41:47They were packing.
41:48Lord Sugar, the proof is over there.
41:50Everyone is laughing.
41:51Yeah.
41:52Oh, we're laughing at you.
41:54I'm laughing because he's hysterical.
41:56All you experts have come up with that piece of crap.
41:59It's unbelievable.
42:00I mean, that is diabolical.
42:02We're watching the same thing.
42:03I am watching the same thing.
42:04Where's the pack shop?
42:06Where's the product?
42:07I don't know what you're selling there.
42:09Lord Sugar.
42:09Right, so I was producer, director, editor.
42:13Right, so I'll take all responsibility for the ad.
42:15Right, what I'll say is, yes, it's a bit different, okay,
42:18but the Leaning Tower of Pisa, right,
42:21no-one complains it's a bit wonky.
42:23Listen, mate, what I have forgotten about making TV adverts
42:26you haven't even learnt yet.
42:28Your advert sucks, whether you like it or not.
42:32End of story.
42:32You don't mean that.
42:33You don't mean that.
42:34It doesn't tell me about the product at all.
42:37Let's have the jingle.
42:38Can I have the jingle, please?
42:39Oh, it's all over there.
42:40Here we go.
42:41Everybody!
42:42Gary the Penguin, doot-do, do.
42:45Gary the Penguin, doot-do, do.
42:47Gary the Penguin, doot-do, do.
42:50He's the best in biscuit trees.
42:52Bosh.
42:53Mm!
42:54Annoyingly catchy, I think.
42:56Yay!
42:57Yes.
42:59Is that a great bid?
43:00Okay.
43:01And we didn't need any famous people to sing it for us.
43:04We did it ourselves.
43:05I thought we had J.B. Gills.
43:06Like, we had J.B. Gills.
43:07Yes!
43:09So, one of the things that you managed to pull off was to get our good friend Ryland to
43:16be the presenter.
43:18Yeah.
43:18Yeah?
43:18And from what I heard, he was very, very good.
43:21Brilliant.
43:21He was great.
43:22So, then you let yourself loose on the retailers and started selling good salesmanship, Thomas?
43:28Yeah.
43:28I should hope so.
43:29We've done a lot.
43:30Good.
43:31Right.
43:32So, let's see how we got on.
43:33So, Karen, can you tell me how your team did with the retailers?
43:39Well, the really good news is all seven of the retailers that you laid on made orders,
43:46and they also got orders from four other retailers that they called themselves, and they
43:52had a lot of orders.
43:53Really good number.
43:54Total orders, 355,500 units.
43:59Well done.
43:59Mike, same question to you.
44:06Well, my team also got orders from all seven of the retailers, plus an additional two that
44:13they secured themselves, but they also received a lot more orders, 452,000 units.
44:23So, look, well done, JB's team.
44:46A huge amount of orders.
44:48It's going to raise thousands of pounds for children in need.
44:52And I remind you, they will be on the shelves.
44:54Yeah.
44:55Yes.
44:55Very, very well done.
44:57I'm going to send you on your way and congratulate you for your very hard work on behalf of children
45:03in need.
45:04And you lot, stay here for a minute.
45:08Thank you very much.
45:09Thanks, Mike.
45:10Thanks.
45:12Commiserations.
45:13I'm going to be deported.
45:14I'll pray for you.
45:16In a place where you've done, done, done, done.
45:18The Southgate, the Southgate, the Southgate, the Southgate, the Southgate, the Southgate, the Southgate champions.
45:20Oh, my God.
45:22Well, despite your great efforts, the fact is that you're lost.
45:35And because you're lost, I'm going to ask you to go off and have a chat amongst yourself.
45:40And then you're going to come back in here.
45:42And at least one of you will be fired.
45:46So off you go.
45:48And I'll see you later.
45:49Oh, gosh.
45:52I don't know what I'm saying.
45:53Thank you for it at this point.
45:54Well, I mean, first of all, to my mind, the other team broke the rules by not making a Christmas biscuit.
46:06Rob, we lost.
46:09Let's figure out why we lost.
46:10Gary is in breach of several of the rules.
46:14So, you know, in a different world, where the money not going to charity, there'd be a very good chance that I'd be seeing him in court.
46:20I do think, you know, the first meeting, which you did set up, was a waste of time, wasn't it?
46:28There was a lack of concept, lack of vision, a lack of direction, I believe, should have come from you.
46:34The whole project was confused from the start.
46:38Rob, as project manager, has got to take some responsibility for that.
46:43When we went into the sales, the first thing they picked up on was we didn't have children in need.
46:49Oh, yeah.
46:49They were looking for Panty.
46:52Panty was nowhere to be seen.
46:53OK, so you're going to blame the brand.
46:55No, I'm just saying we've got to look at that situation.
46:56Do you suppose in your leadership people always feel sufficiently able to communicate with you?
47:02Or do you think you're a little bit like Miranda Priestly in The Devil Wears Prada, a little bit?
47:07Well, I don't know. You might have to ask Jake.
47:10Did I feel that we were listened to? Not 100% of the time.
47:13Listen, sub-team leader, she knew what she should have been doing, and she didn't listen to anything that was said in the initial meeting.
47:19So when we got there, we didn't have a clue what was going on.
47:21Did you guys hand on heart? Do you think you could have done more sales?
47:24We could have done more.
47:25I think at one stage, I sold my grandmother, and given we've lost, it's rather depressing.
47:29I'm awfully sorry, Grandma.
47:32Wherever you are.
47:41Send the candidates in when you've picked your phone up. Thank you.
47:44Well, ladies and gentlemen, I trust you've had a little chat to try and determine why you think you didn't succeed in this task.
48:05Rob, I mean, never mind Rudolph, you're more like Rob the red-faced Rinder at the moment.
48:11LAUGHTER
48:12That might be becoming funny in a couple of days.
48:15That's a good one, Lord Sugar.
48:16Anyway, doomed from the start, according to my assistant here, Karen.
48:22No clear plan discussed in the morning meeting.
48:28Yes, I agree with that.
48:29I can 100% agree with that.
48:31I think there was no leadership.
48:33We just kind of went out and did our own thing, which meant the product and the packaging didn't match up.
48:38That's right, because I took too many opinions.
48:41We ran out of time.
48:42Right, I mean, the thing is, is that your TV advert was good, I think.
48:49Brilliant.
48:49Yeah, right.
48:50The actual product itself eventually turned out to be OK.
48:55You know, you had people help you with the jingle and all that.
48:58I mean, and all them elements of success, but you didn't succeed.
49:02Yes.
49:03Oh, we did succeed.
49:04We sold over 350,000 ulits.
49:07Yeah, well...
49:08That's an extraordinary success.
49:09It is, it is, it is very good.
49:11I accept that that is good, but not good enough.
49:14Yeah, not good enough, Lord Sugar.
49:15Can I just say, Lord Sugar, the other sales team, which would be Charlie, Eddie and Kadena,
49:22have already mentioned that they could have got more sales.
49:26If we're talking about contributions, when it came to the product creation, we forgot Pudsey, children in need.
49:33I feel like AJ made a lot of mistakes at that point.
49:36Design, designs.
49:38I do appreciate that the branding definitely could have been better.
49:42However, had I had the support, the full backing of Jake and Charlie, I felt like it would have been.
49:50But who came up with the name Jolly McTrouble?
49:52Me.
49:53The moment Rob, our PM, heard the name of the product, he lost his mind, Lord Sugar, he nearly collapsed.
49:59Karen was there, I had to save him, did I not?
50:01Can I add to that?
50:02Yes.
50:02We didn't even know what we were going into.
50:05We had to make a name from nothing.
50:07But my point is, a lot of stress was then put on this side to the point where we nearly lost our PM and I had to turn into a masseuse.
50:13Lord Sugar, to be fair, I didn't know...
50:14What do you mean nearly lost to my masseuse?
50:15He started panicking, Rob was collapsing, I had to go, then massaging, bring him back to life.
50:19Massaging?
50:20Did you give him mouth to mouth?
50:24I'll tell you what, for my team, I would have done if I needed to, but Justin Lucky came back to life.
50:29I think that, let's be honest, the problem was, they went into branding with no idea of what you were creating.
50:34Literally no idea.
50:35And you went into making a biscuit with no idea what the branding team were making, and hence the confusion.
50:40That's right.
50:41Yeah.
50:41Why did you burn the cakes?
50:43The biscuit burnt because I was trying to do everything at one time, I didn't have the best support from the guys.
50:49If a MasterChef winner says it takes ten minutes in the oven, I would believe the MasterChef winner.
50:54She checked after ten minutes, half the fire department went away.
50:57What sport is that?
50:58I think the clue was the smoke coming out of the oven.
51:02So do you feel, Kadina, you would have been better off without these two in the kitchen?
51:05I mean, you guys kind of, we took up too much time in the beginning, which meant by the time I got around to doing the biscuits, we didn't have enough time to put them in and retry them.
51:14So we got burnt biscuits.
51:15All right.
51:16And the pitch, Karen tells me that it was very hard sell.
51:19Do you think you put off a few retailers?
51:21I agree.
51:22And I've heard that the other group got a lot more confirmed orders.
51:27And I do remember our project manager here did put Boots a little bit under pressure.
51:33And I think maybe if we had focused on being a bit less pressured, we might have made more confirmed orders.
51:37Well, OK, OK.
51:38I hear what you're saying.
51:38I hear what you're saying.
51:39And you're quite right.
51:40Because your team got 12,000 orders from Boots.
51:44JB's team got 30,000.
51:46No, I'm sorry.
51:47I feel as confident as I can, Lord Sugar, that the buyers that were there went away feeling that they had gone as absolutely far as they could.
51:54Right.
51:55Eddie, who do you think is responsible for the failure?
51:58I will say two people, Lord Sugar.
52:00The person who turned me into a paramedic right there, a project manager, and AJ.
52:05Me?
52:06I see.
52:07And what's your opinion?
52:08Sorry, Rob, I love you to pieces, but I was just so confused from the start.
52:13OK.
52:14So I've got to take Rob.
52:16And AJ?
52:18I feel the responsibility of the failure of this task lies with two people, that being the project manager, who led us astray from the start, and also Jake, who was about as useless as a pen with no ink at times.
52:35A pen with no ink?
52:36At times.
52:38You mean a pencil, for example?
52:42I'll rest my case, you're too.
52:46Well, listen, Mr. Project Manager, we will send the jury out shortly, right?
52:53But before doing so, you, as the project manager, are going to tell me which two people you'd like to bring back in this boardroom.
53:00Um, I will choose, um, uh, Kodina and Jake.
53:08My biscuits literally were the star of the show.
53:11OK, all right.
53:12Listen, you others, thank you for your assistance in this great charity.
53:17Off you go.
53:18Thank you so much.
53:18Thank you for the best week.
53:20Good luck.
53:21Good luck, Jake.
53:23Bye.
53:25Good luck, guys.
53:26It's all your fault.
53:26Look what you've done.
53:27You three, I would like you to step outside and I'll call you back in after I've had a chat with Karen and also with Mike.
53:36OK?
53:38So there you are, very unusual.
53:47Why did he bring Kodina back in?
53:49She was in charge of the kitchen, so does he think he's blaming her for the bad cooking?
53:53Well, probably because the biscuits burnt and they're a little bit sweet.
53:57Hmm.
53:58What about Rob himself then?
54:00Because it seems to me that everybody unanimously believes that he is really responsible for the failure of the task.
54:06Look, you've got to give Rob some credit.
54:08He sold over 200,000 units himself and that's incredible, an incredible achievement.
54:12But he had no clear plan.
54:15And what about Jake?
54:16If Jake had felt strongly about the branding, well, why didn't he speak up at that point?
54:21Why didn't he mention the lack of Pudsey on the branding?
54:23These were things that really affected their chances when it came to pitching to retailers.
54:28Hmm.
54:32Can you send the three candidates in, please?
54:36Right, Rob, could you perhaps explain to me your reasoning behind bringing Kodina back in?
54:54I brought in Kodina and Jake because they're two examples of absolute excellence.
54:59OK.
55:00Well, let me put it this way.
55:03I don't like wasting my time.
55:05No.
55:06You admit yourself that you gave your team no clear direction.
55:10True.
55:11And so, despite the fact that you did a tremendous job in selling over 300,000 units, and I do acknowledge that, that you did a great job there, so it is, with regret, you're fired.
55:25OK.
55:26Thank you very much, Lord Sugar.
55:28Well done.
55:29Thank you both very much.
55:30Karen, thanks for being alongside us.
55:31Happy Christmas.
55:32Merry Christmas.
55:33Well done, darling.
55:34See you then.
55:35Happy Hanukkah.
55:36Thank you, Lord.
55:37Thank you, Lord.
55:42Pudsey, what can I tell you?
55:44All right.
55:50Kodina, you were responsible for the biscuits, and Jake, you've been accused of not contributing to the branding, and the branding wasn't great, was it?
56:02But my gut feeling is telling me, you did sell over 350,000 units, so with that in mind, you're safe.
56:15I'll thank you two for your contribution for children in need.
56:20I'm sure they will be very grateful.
56:22I'm very grateful.
56:23Thank you so much.
56:24Thank you so much.
56:24And happy Christmas.
56:25Thank you to you, Lord Sugar.
56:25Thanks, Karen.
56:26Thanks, Mike.
56:26Bye-bye.
56:27Bye-bye.
56:27Thanks, Pudsey.
56:34That was close.
56:35Well done.
56:39Donning with trouble is going to be on the shelf, and I have to say, it's a beautiful product, and as people will discover, it'll outsell the other one.
56:46I have to say, I'm not entirely convinced that is a Christmas biscuit, but that's for me to litigate another day.
56:50Now, we've had a load of fun, but let's not forget why we're here.
56:59The celebrities gave up their time because BBC Children in Need supports amazing charities up and down the country.
57:08And you can help too, so please donate if you can.
57:11And while you're at it, go out and buy these things.
57:15Every biscuit purchased means a bit more dough for a good cause.
57:21To donate any amount online, scan the QR code on your screen now, or head to bbc.co.uk forward slash pudsey.
57:30Or to donate £5, £10 or £20, text the word 510 or 20 to 70714.
57:35Tax costs your donation amount plus your standard network message charge, and 100% of your donation will go to BBC Children in Need.
57:44You must be 16 or over and have the bill payer's permission.
57:48For full terms and more information, visit bbc.co.uk forward slash pudsey.
57:54International tasks, cutthroat competition, more firings than ever before, and a phone that rings at 5am.
58:06The 20th series of The Apprentice is coming, and it's tougher than ever.
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