Law firms free to market services but integrity paramount, say lawyers

Free Malaysia Today

They say the recently updated rules on publicity will allow law firms more flexibility in publicising their services and improve competition.   Read More:  https://www.freemalaysiatoday.com/category/nation/2026/01/09/law-firms-free-to-market-services-but-integrity-paramount-say-lawyers   Laporan Lanjut:  https://www.freemalaysiatoday.com/category/bahasa/tempatan/2026/01/09/firma-guaman-bebas-promosi-perkhidmatan-tetapi-integriti-tetap-utama-kata-peguam   Free Malaysia Today is an independent, bi-lingual news portal with a focus on Malaysian current affairs.    Subscribe to our channel - http://bit.ly/2Qo08ry   ------------------------------------------------------------------------------------------------------------------------------------------------------  Check us out at https://www.freemalaysiatoday.com  Follow FMT on Facebook: https://bit.ly/49JJoo5  Follow FMT on Dailymotion: https://bit.ly/2WGITHM  Follow FMT on X: https://bit.ly/48zARSW  Follow FMT on Instagram: https://bit.ly/48Cq76h  Follow FMT on TikTok : https://bit.ly/3uKuQFp  Follow FMT Berita on TikTok: https://bit.ly/48vpnQG  Follow FMT Telegram - https://bit.ly/42VyzMX  Follow FMT LinkedIn - https://bit.ly/42YytEb  Follow FMT Lifestyle on Instagram: https://bit.ly/42WrsUj  Follow FMT on WhatsApp: https://bit.ly/49GMbxW  ------------------------------------------------------------------------------------------------------------------------------------------------------  Download FMT News App:  Google Play – http://bit.ly/2YSuV46  App Store – https://apple.co/2HNH7gZ  Huawei AppGallery - https://bit.ly/2D2OpNP   #FMTNews

Transcript

00:00Lawyers have hailed a recent revamp of the publicity rules governing the legal profession,

00:06saying the changes will give firms greater flexibility in marketing their services while

00:10upholding professional integrity. Edward Curavilla of Curavilla Yo and Benjamin said the new legal

00:17profession Rules 2025 offers law firms a simpler and more permissive approach to marketing their

00:23services without compromising on integrity, client interests or public trust. He said it

00:29will allow younger tech-savvy lawyers to leverage their creativity and technical know-how to engage

00:35in publicity previously unseen or, if seen, largely frowned upon. The new rules enforced since January

00:421 significantly broadened the ability of lawyers to publicize their services and expertise through

00:48any medium, including print, electronic platforms, public channels, as well as at seminars, conferences

00:55and forums lifting tight restrictions that previously curtailed such publicity.

01:00Senior lawyer Kitsun Fung described the Rules as a strategic necessity aimed at forcing the

01:05profession into the 21st century. He said the 2025 Rules give smaller boutique firms a voice as they

01:12can now compete on specialized knowledge and track record, rather than just relying on being a giant,

01:18expensive brand name. He warned, however, that the biggest ethical challenge ahead lies in preventing

01:24lawyers from promising guaranteed wins or misrepresenting court successes.

01:29Narmthar Raja, FMT.

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