Introducing G2.ai, the future of software buying.Try now
Share your insights with Pulley

Thousands of people like you come to G2 to find out whether solutions like Pulley are the right fit for them. Share your real experiences with Pulley and the G2 community and help someone make the right decision about their software.

Pulley Reviews & Product Details

Pulley Overview

What is Pulley?

Pulley is an equity management platform for startups and growth-stage companies. Founders and finance teams use Pulley to manage cap tables, 409A valuations, RSUs, and employee equity with ease. Pulley streamlines compliance, automates tracking, and provides expert support. Features include scenario modeling, fundraising tools, and audit-ready reporting. With transparent pricing and real-time insights, Pulley gives users clarity and confidence in managing equity at any stage.

Pulley Details
Product Website
Discussions
Pulley Community
Languages Supported
English
Show LessShow More
Product Description
Pulley is a cap table platform taking a new approach to equity management. We give founders and employees the tools and insights to make smarter decisions about their equity.
How do you position yourself against your competitors?

Pulley is the smarter way to manage equity. While other platforms treat cap tables as a static record, Pulley helps founders and finance leaders make better equity decisions. Pulley streamlines compliance, eliminates hidden fees, and provides expert support—so you’re never left figuring it out alone. From your first hire to IPO, Pulley gives you control, clarity, and confidence in your company’s ownership.


Seller
Description

Pulley is a financial technology company that specializes in equity management solutions for startups and private companies. Their platform simplifies the process of managing ownership stakes, stock options, and equity plans, allowing businesses to track and manage their cap tables effectively. Pulley aims to provide transparency and ease in equity management, helping companies make informed decisions about their financial growth and employee compensation. For more information, visit their website at [pulley.com](https://pulley.com/).

Overview Provided by:

Pulley Media

Pulley Demo - Pulley - Dashboard
Dashboard View
Pulley Demo - Pulley - Cap Table
Cap Table View
Pulley Demo - Pulley - Hire and Retain
Hire and Retain
Pulley Demo - Pulley - Exercise Requests
Exercise Requests
Pulley Demo - Pulley - Fundraise Modeler
Fundraise Modeler
Pulley Demo - Pulley - Reports
Reports
Product Avatar Image

Have you used Pulley before?

Answer a few questions to help the Pulley community

120 Pulley Reviews

4.7 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
120 Pulley Reviews
4.7 out of 5
120 Pulley Reviews
4.7 out of 5

Pulley Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Verified User in Manufacturing
AM
Mid-Market (51-1000 emp.)
"Excellent Captable Management Platform at Reasonable Cost"
What do you like best about Pulley?

Lots of features for managing the captable including automatic generation of option agreements, board consents and other legal docs as well as spectacular 409A reports. Excellent reporting features and nice-to-have features such as dataroom, automated investor updates, hiring, etc. Product is easy to use and has detailed documentation. We have yet to find any substantial bugs in the software. Customer support is incredibly fast and resolves issues quickly. Transitioning to Pulley is easy in that they can help do the bulk of the data porting for you. Review collected by and hosted on G2.com.

What do you dislike about Pulley?

No major downsides. ASC-718 feature is great but still requires some work on the company side for accounting Review collected by and hosted on G2.com.

Guillaume C.
GC
Founder and CEO
Small-Business (50 or fewer emp.)
"Seamless transition from Carta — Great product at a better price"
What do you like best about Pulley?

The onboarding process was incredibly smooth, and the support team made the transition effortless. Pulley offers all the features we need for equity management in a clean, intuitive interface—at a much more founder-friendly price point. Review collected by and hosted on G2.com.

What do you dislike about Pulley?

Nothing major so far—we haven’t had extensive use of Pulley yet, but everything has worked smoothly to date Review collected by and hosted on G2.com.

Arslan A.
AA
Founder
Small-Business (50 or fewer emp.)
"Ignored all requests to cancel subscription and don't have a dashboard to self manage"
What do you like best about Pulley?

They have a nice design and easy to use platform Review collected by and hosted on G2.com.

What do you dislike about Pulley?

Bad customer support. It's nearly impossible to cancel the subscription. They don't have a way to do so from their dashboard and don't do it even after several email Review collected by and hosted on G2.com.

Michael D.
MD
Co-Founder & CEO
Small-Business (50 or fewer emp.)
"Very Good Product"
What do you like best about Pulley?

Really easy to use and manage our entire cap table alongside our investors and legal teams Review collected by and hosted on G2.com.

What do you dislike about Pulley?

So far so good, very cost effective option for us. Review collected by and hosted on G2.com.

Boris B.
BB
CEO & Co-Founder
Small-Business (50 or fewer emp.)
"Excellent platform, with all the features that I need for equity stakeholder management and beyond!"
What do you like best about Pulley?

Helps me convert new hires, explain equity value to employees, as well as manage all of existing equity stakeholders! Excellent usability. Review collected by and hosted on G2.com.

What do you dislike about Pulley?

Haven't found any yet. I don't dislike anything. Review collected by and hosted on G2.com.

Ole S.
OS
CEO
Information Technology and Services
Small-Business (50 or fewer emp.)
"Helped us to automate Cap Table management in a straightforward way"
What do you like best about Pulley?

Your captable always stays udpated as time goes. And I'm never getting back to spreasheets after this experience 😁 Review collected by and hosted on G2.com.

What do you dislike about Pulley?

The platform was missing one specific setup that we had with one of our investors, but we've found a workaround. Review collected by and hosted on G2.com.

Sam S.
SS
Board Member
Small-Business (50 or fewer emp.)
"Great support, solid system"
What do you like best about Pulley?

The team is very hands on when onboarding new companies and they're there to help make everything go smoothly. Cap table management is a necessity if you plan to establish and maintain an equity incentive plan and the price is far better than alternatives out there. 10/10 would recommend. The 409As are quick and painless. Review collected by and hosted on G2.com.

What do you dislike about Pulley?

There are certain security and profit sharing features that don't work exactly right, including vesting for double trigger, and profit sharing is not useable. The payroll integrations have not manifested as promised. Review collected by and hosted on G2.com.

Mark P.
MP
CEO
Small-Business (50 or fewer emp.)
"Pulley Customer Support - Always Excellent"
What do you like best about Pulley?

I'm new to the world of running your own business and taking on investors. Pulley has been a God-send product for me and my small founding team. It takes out all of the guess work and helped me interact with existing and potential investors seamlessly. Many times I've chatted with Igor, my customer support rep, who is always able to answer my question and 99% of the time on the first try. Review collected by and hosted on G2.com.

What do you dislike about Pulley?

The site can be a bit overwhelming at first to understand what is what as a new founder. There are lot of terms and parameters that I had to google what it meant - my only feedback would be to include more help text or tool tip bubbles to help me figure things out - maybe an example too. Review collected by and hosted on G2.com.

Svenne J.
SJ
CEO
Small-Business (50 or fewer emp.)
"Excellent early experiences with Pulley"
What do you like best about Pulley?

The onboarding process was very fast and positive. Completed in a couple of days!

We also got a 409A valuation done right away. The report was thorough, reflecting the state of our business accurately and fairly, and sets a great basis for our equity-based compensation plan.

The web-based userinterface is intuitive and so far seems to offer everything we need, and a few that I didn't relaize I needed. - Like a solid boiler-plate option agreement for use (as as a starting point) when using options to compensate international contractors. Review collected by and hosted on G2.com.

What do you dislike about Pulley?

There has been nothing to dislike at this point Review collected by and hosted on G2.com.

Wes S.
WS
CEO, Board Chairman and Co-Founder
Small-Business (50 or fewer emp.)
"The best equity and cap table mgmt system hands down"
What do you like best about Pulley?

Well-built platform with intuitive UX/UI. Tremendous customer service. Review collected by and hosted on G2.com.

What do you dislike about Pulley?

Nothing! Evaluated a few others including Carta, and Pulley addressed everything we needed best. Review collected by and hosted on G2.com.

Pulley