Event tracking is reliable and easy to validate during QA cycles. Segments are extremely useful for grouping users based on real actions, not just static attributes. We regularly use segments to confirm whether users enter the correct cohorts after specific flows. Real-time segment updates make it easy to catch tracking issues early. Funnels combined with segments give a clear picture of user drop-offs and intent

Funnels are extremely easy to build, you just pick the events and MoEngage instantly shows drop-offs, conversion rates, and time taken between steps. Great for both QA validation and product decision-making. Segments update in real time, which makes it simple to verify whether users are entering or exiting a segment after specific actions. The ability to filter funnels by device type, location, user properties, or custom attributes gives a much richer understanding of problem areas. Segments can be reused across campaigns, which means once you define a behavioral pattern (like “added to cart but never purchased”), it's available everywhere.

The dashboard gives a very clean overview of user journeys, it's easy to trace how users move through different parts of the product. Event tracking is straightforward, and the real-time event stream helps verify instrumentation quickly during testing. Segmentation is incredibly powerful; you can slice users based on actions, timing, location, or behavior patterns. The campaign builder is intuitive, push notifications, emails, and in-app messages can be created without depending on engineering every time. I appreciate how easy it is to validate events from both the browser and MoEngage console during QA cycles.