Less digging, more doing. Dashboards in Google Analytics just got a massive upgrade 📊 We redesigned the reporting workspace around a central "+ Create" button in Reports so you can build, customize, and organize your core performance insights in seconds 🚀 As we roll out this update across all accounts over the next few weeks, here’s a preview of what’s new inside your reporting UI: 🎯 One-click creation: Start building dashboard views directly from Reports. 🖱️ Drag-and-drop flexibility: Easily resize columns, arrange metrics, and reorder cards with total design freedom. 📊 In-dashboard funnels: Access funnel visualizations directly inside your standard dashboard, no separate exploration required. 📌 Instant publishing: Save and publish straight to your Left Navigation for quick access every time you log in. Keep an eye out as we introduce AI-powered prompt capabilities to build reports for you automatically in a future drop 👀 Learn more about dashboards and explore what this update means for your daily workflows → https://goo.gle/4gSN9NI
Google Analytics
Technology, Information and Internet
Mountain View, California 591,870 followers
About us
Stay on top of your data game with the latest news and product updates on Google Analytics, Tag Manager, and, of course, the Google tag itself! Get the scoop at g.co/marketingplatform. Want to take your tagging skills to the next level? Deep dive into our newest Google Tagging Tutorials series! These easy-to-follow lessons will turn you from a tagging novice to a pro in no time. Check them out → https://bit.ly/4d7VfxR
- Website
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g.co/marketingplatform
External link for Google Analytics
- Industry
- Technology, Information and Internet
- Company size
- 10,001+ employees
- Headquarters
- Mountain View, California
Updates
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Google Analytics reposted this
The most expensive mistake in marketing? Forgetting what worked last month. 🫠 COMING SOON: Ask Advisor will maintain shared memory across your Google marketing tools - carrying your goals, past decisions, and performance data from one platform to the next, so it can help maximize your growth. Campaign management moves faster when your tools share institutional knowledge. Whether you’re optimizing in Google Ads, reviewing trends in Analytics, or updating your catalog in Merchant Center, Ask Advisor will bring the right information with it across surfaces, so every recommendation is grounded in what actually works for your business. See how shared memory across platforms will drive higher ROI: 👇 🧠 𝟭. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗿𝗲𝗰𝗮𝗹𝗹: Will carry your core business objectives and target audiences across tools without manual re-briefing. 📊 𝟮. 𝗨𝗻𝗶𝗳𝗶𝗲𝗱 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗵𝗶𝘀𝘁𝗼𝗿𝘆: Will evaluate cross-platform data from past campaigns to guide your next optimization. 🔄 𝟯. 𝗦𝗲𝗮𝗺𝗹𝗲𝘀𝘀 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗶𝘁𝘆: Will eliminate the friction of switching surfaces by keeping your strategic context intact. See how Ask Advisor will help you stay ahead.
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Google Analytics reposted this
📣 What if building data strength didn't require jumping through a ton of technical hoops? Today, we're rolling out updates across our tagging tools to make it easier for advertisers to effectively measure website performance. In this quick video, I cover our latest updates: ✔️ Consolidated tagging tools: Manage all your measurement settings for Google Ads and Google Analytics in one place as Google Tag now integrates the advanced capabilities of Tag Manager, ✔️ Improved performance: This consolidation simplifies the data transmission process, which can result in faster website performance. ✔️ No-code event tracking: Simply navigate through a purchase just like a customer would and the technical setup is handled automatically behind the scenes. ✔️ New visual tagging: A map view showing which platforms (i.e Google Ads or Google Analytics) are capturing your performance insights, so you can spot and fix errors at a glance. ✔️ In-account update guide: Soon you’ll be able to update and optimize your Google Tag Manager containers to gain access to these features from the optimization banner in your account. (You’ll be able to preview all changes before publishing to your workspace.) We've also integrated with new partners Akamai Technologies, Cloudflare, Duda, Fastly, and Webflow to help keep your data safe and accurate! Watch the video to learn more, and check out the article linked below to update and optimize your Google Tag Manager containers. #measurement #googletagmanager #googleanalytics #googleads
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Marketing moves fast — and your data should, too ⚡ We’re updating Google Analytics to help you track performance on the go with new agentic experiences: 📱 𝐀𝐈 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰𝐬: Get quick summaries at the top of your homepage highlighting key performance shifts and traffic trends since you last logged in. 💬 𝐀𝐬𝐤 𝐀𝐝𝐯𝐢𝐬𝐨𝐫: Click "Analyze this further" to dig into top-performing products, traffic sources, and next steps in an intuitive conversation with your AI collaborator. 📊 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐛𝐞𝐧𝐜𝐡𝐦𝐚𝐫𝐤𝐬: Compare your key performance indicators against anonymized industry averages to see how you stack up. Paid Media Director Kevin Marshall at Gardyn uses Ask Advisor to spot cross-channel trends faster and shift strategies sooner. See how your account is more helpful than ever: https://goo.gle/4zvIDME Try Ask Advisor in your Google Analytics account now: https://goo.gle/4x7ViDA
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Stepping out of the default settings is the best way to make your data work for your specific business goals. Breaking up your optimization into smaller, high-impact adjustments makes upgrading your reporting much more manageable. Take on our 4-week back-to-school challenge: commit to just one assignment a week to clean up your foundation, streamline your setup, and graduate to advanced cross-channel analysis. ⬇️
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There’s a big difference between someone who lands on your site or app and someone who actively engages with it. By understanding your specific audience mix, you can better tailor your content for returning visitors, pinpoint where new users might be dropping off, and fine-tune your marketing campaigns to drive higher-quality traffic. Learn more about the differences in these metrics → https://goo.gle/4g8V6Nn
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What if you could delegate your data analysis - rather than spending hours connecting the dots yourself? With Ask Advisor in Google Analytics, you can bring proactive intelligence and one-click analysis to your workflow to optimize performance in real time. Ask Advisor is built with Gemini capabilities to help turn complex analysis into personalized, strategic recommendations. Here’s what’s new for your analytics workflow: 📊 𝐀𝐈 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰𝐬 𝐨𝐧 𝐇𝐨𝐦𝐞: Get an automated summary of seasonal peaks in sales or unexpected traffic drops right when you log into your desktop or mobile homepage. 📱 𝐎𝐧-𝐓𝐡𝐞-𝐆𝐨 𝐌𝐨𝐛𝐢𝐥𝐞 𝐔𝐩𝐝𝐚𝐭𝐞𝐬: Stay updated by customizing your email performance summaries or receiving mobile push notifications. 🖱️ 𝐎𝐧𝐞-𝐂𝐥𝐢𝐜𝐤 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Spot an anomaly in your data? Hover over a data card and select "Analyze further" to jump straight into an interactive chat context with Ask Advisor. 📈 𝐁𝐞𝐧𝐜𝐡𝐦𝐚𝐫𝐤𝐢𝐧𝐠: If you opt in, Ask Advisor can compare your properties against anonymized data averages from similar businesses in your industry. Learn how to get started: https://goo.gle/4hqFd7d
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Google Analytics reposted this
…Making campaign decisions without the full picture? 𝗖𝗼𝗺𝗶𝗻𝗴 𝘀𝗼𝗼𝗻: 𝗔𝘀𝗸 𝗔𝗱𝘃𝗶𝘀𝗼𝗿 will take the right context from across platforms to power your ad creative and campaign strategy. Ask Advisor is an agentic AI collaborator that brings continuous context to your conversations. By delivering cross-platform intelligence across Google Ads, Google Analytics, Merchant Center, and Google Marketing Platform, Ask Advisor turns fragmented data into the right guidance to strengthen your campaigns, and then does the heavy lifting for you. Here’s how Ask Advisor drives ROI by bringing the whole picture to every conversation: 🌐 𝟭. 𝗖𝗿𝗼𝘀𝘀-𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲: Unify actionable insights across Merchant Center, Ads, Analytics, and Google Marketing Platform. 🧠 𝟮. 𝗖𝗼𝗻𝘁𝗶𝗻𝘂𝗼𝘂𝘀 𝗰𝗼𝗻𝘁𝗲𝘅𝘁: Receive tailored guidance that evolves with your strategy so you never have to start from scratch or re-brief your tools. 🎯 𝟯. 𝗗𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝗮𝗰𝘁𝗶𝗼𝗻: Translate complex metrics into clear, goal-aligned decisions in the space of a single conversation. 𝗦𝗲𝗲 𝗵𝗼𝘄 𝗔𝘀𝗸 𝗔𝗱𝘃𝗶𝘀𝗼𝗿 𝘄𝗶𝗹𝗹 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝘀𝘁𝗮𝘆 𝗮𝗵𝗲𝗮𝗱.👇