Do you have a plan to connect with the 6 billion people ready to watch soccer's biggest tournament? Reach them as they browse, book, and buy well before kickoff. Learn how you can show up and win every moment that matters along the journey. ⚽ https://msft.it/6047Qqt7W
Microsoft Advertising
Advertising Services
Redmond, WA 62,183 followers
We help brands deliver results for the AI era.
About us
At Microsoft Advertising, we empower your business to grow in the AI era by providing innovative marketing solutions that help you reach new audiences. Our AI-powered tools are designed to elevate your advertising capabilities, so you can connect with premium audiences and maximize your ROI across proven inventory. From the moment customers discover your brand to when they make a purchase, we’re your trusted partner, helping you engage more customers across the AI web. Get started with practical guides and expert tips from our AI Web hub 👇 https://aka.ms/aiwebhub
- Website
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http://about.ads.microsoft.com
External link for Microsoft Advertising
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Redmond, WA
- Founded
- 1975
- Specialties
- Advertising Services, Online Advertising, Digital Advertising, Search Advertising, Search Engine Marketing, SEM, Generative Engine Optimization, GEO, and AI Web
Updates
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Time to test your knowledge of the AI web🧐We surveyed 1,000 individuals across the US to understand interest and adoption of the agentic web and Zero UI. See the full breadth of the research and how you can prepare your brand for what’s ahead. Download the AI Web: Race to Zero UI playbook 👉 https://msft.it/6043QURTN
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Building trust takes time, and it can quickly be lost. This is especially true for brand connecting with customers through AI experiences that bypass screen, known as ‘Zero UI’. See customers’ top concerns, and green flags, when it comes to using the AI web. For practical tips download the AI Web: Race to Zero UI. 👉 https://msft.it/6043QWqiB
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One theme we keep hearing from agencies: the winners aren’t waiting around. Writing in The Drum, our own Kenneth Andrew (he/him/his) shares why independent agencies are thriving right now, and how the best teams are combining creativity, speed, and experimentation to lead in AI era. 👉 https://msft.it/6042Qlxj6
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👌 There are three main AI web experiences, which give brands three unique ways to connect with customers. Learn about the different forms of the AI web, and how you as a marketer can successfully leverage each, including Zero UI which bypasses traditional screens. Download the AI Web: Race to Zero UI playbook today 👉https://msft.it/6044Qix0a
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In the crowded travel space Robinson Club GmbH forged their own path to attract new visitors to their site. Their full funnel strategy brought in over 2x more new customers and lifted ROAS by 64%. In partnership with hurra.com™ they focused on testing new ad formats while avoiding duplicate targeting to the same users. See the full strategy and how you can implement similar tactics to boost your campaign performance 👉 (link) https://msft.it/6043Q9EVb
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How will AI shift the future of: discover, creativity, measurement, brand and performance? We partnered with Croud to bring you the answers in our latest research 👇
🤝Croud, Born Social, and Microsoft Advertising present: The Intelligence Shift: What AI Means for Consumers and Brands. The report explores how AI is reshaping product discovery, decision-making, and spending during key retail moments through four lenses: 🔎 Future of discovery – how AI is mediating the messy middle between curiosity and conversion. 🔎 Future of creativity – why distinctiveness and recognizable creative systems matter more as AI makes content production easier. 🔎 Future of brand & performance – how full-funnel strategies become essential as AI reshapes discoverability. 🔎 Future of measurement – why predictive, intelligence-driven measurement will replace backwards-looking campaign reporting. Together, these shifts point to a new marketing operating model built around what we call Return on Intelligence: combining AI capabilities with human expertise to drive measurable growth. A few signals from the data: - 1 in 3 consumers now start their shopping journey with AI - AI-assisted discovery can drive significantly higher basket values during peak periods For brands, this means discovery and consideration are increasingly being shaped before traditional search or retail touchpoints even happen. Explore the full research: 🇺🇸 US report: https://lnkd.in/eJvrkMFB 🇬🇧 UK report: https://lnkd.in/eX-RzCeA Finally, a special thank you to our authors: Debbie Ellison, Kris Tait, Thom Arkestål, Lydia Wigley, Matt Shenton, Callum McCahon, Olivia Wedderburn, Rachelle Hansen, Kyle Christie, Gabriel Hughes PhD, Lindsay Weaver, Dani Jordan, Duncan Nichols
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Microsoft Advertising reposted this
🤝Croud, Born Social, and Microsoft Advertising present: The Intelligence Shift: What AI Means for Consumers and Brands. The report explores how AI is reshaping product discovery, decision-making, and spending during key retail moments through four lenses: 🔎 Future of discovery – how AI is mediating the messy middle between curiosity and conversion. 🔎 Future of creativity – why distinctiveness and recognizable creative systems matter more as AI makes content production easier. 🔎 Future of brand & performance – how full-funnel strategies become essential as AI reshapes discoverability. 🔎 Future of measurement – why predictive, intelligence-driven measurement will replace backwards-looking campaign reporting. Together, these shifts point to a new marketing operating model built around what we call Return on Intelligence: combining AI capabilities with human expertise to drive measurable growth. A few signals from the data: - 1 in 3 consumers now start their shopping journey with AI - AI-assisted discovery can drive significantly higher basket values during peak periods For brands, this means discovery and consideration are increasingly being shaped before traditional search or retail touchpoints even happen. Explore the full research: 🇺🇸 US report: https://lnkd.in/eJvrkMFB 🇬🇧 UK report: https://lnkd.in/eX-RzCeA Finally, a special thank you to our authors: Debbie Ellison, Kris Tait, Thom Arkestål, Lydia Wigley, Matt Shenton, Callum McCahon, Olivia Wedderburn, Rachelle Hansen, Kyle Christie, Gabriel Hughes PhD, Lindsay Weaver, Dani Jordan, Duncan Nichols
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A term every marketer needs to add to their lexicon for 2026 is Generative Engine Optimization, or GEO, which powers AI discovery and recommendations. GEO builds on SEO to make up the new AI search landscape. Learn how you can use both to increase your brand visibility and connect with more people. 👉 https://msft.it/6042Q5AFM
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Earn new badges for your agency site, follow our latest learning path, and share your expertise on LinkedIn. Plus: how IKEA leveled up campaigns with AI, how to nominate your agency for Partner Celebration, and an on-demand webinar featuring Brand Agents and Copilot Checkout. You’ll find it all in this month’s Partner Newsletter. ⬇️