Think First started with a feeling — that something fundamental was shifting in user research as AI entered the picture. We talked to the team behind the series and heard the story of how it started, what is changing in the field and what is next for the series. Amanda Pike, Camille D. Basilio, PhD, George R., Jess Holbrook, JJ Guajardo
Microsoft Design
Technology, Information and Internet
Stories from the thinkers and tinkerers at Microsoft. Sharing sketches, designs, and everything in between.
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https://microsoft.design/
External link for Microsoft Design
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ClearType made onscreen reading more comfortable and enjoyable, helping hundreds of millions of people move from reading on paper to the screen. The software normalized the idea that digital text could be book-like. Discover more about the people and processes behind its creation: https://lnkd.in/gFq4MKDS
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"If you’re really experimenting, most things won’t work—and that’s not failure. That’s the process." Zachary Bodnar explains why experimentation requires organizational tolerance, how learning is the real outcome, and why evaluation is foundational for trustworthy AI‑assisted research. #ThinkFirst #UXR
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“Can we really completely depend on an AI technology to interact with a human?” Utpala Wandhare shares how AI augments her works but does not bring the critical connection that humans bring to user research. #ThinkFirst #UXR
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"You’re not designing interfaces anymore. You’re designing agentic societies." Through a replicable experiment and analysis, Trish Winter-Hunt articulates how agent building and coordination is ultimately a social design problem that needs a social design solution, not a technical one. #DesignOped
We build AI agents in our image and they will inherit our problems. All of it. Running at scale. New article + reproducible experiment: https://lnkd.in/gzJSQad9 #AgenticAI #AIDesign #MultiAgentSystems #UX #ProductDesign #ContentDesign #FutureOfWork
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Modern design didn’t emerge from a vacuum. Black Bauhaus traces how Black and African art, culture, and ways of making shaped the foundations of modernism, and how those influences continue to echo through design today. Important context for design history https://lnkd.in/gmv4pcrU #BlackHistoryMonth
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Microsoft Design reposted this
Stephen Hawking spent the last decade of his life communicating at one word per minute. Nobody questioned his intelligence. But the world only got a fraction of what he thought about. I've been thinking about what we're actually afraid of when we fear AI, and I don't think it's what most people say it is. More in my latest article. #ArtificialIntelligence #AI #FutureofWork #Leadership #Communication
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“Junior people turn into senior people, who turn into principals and staff, who turn into managers, who turn into VPs and directors. What happens when all of those people who would have been in companies learning and growing don't have jobs?” Jeremy Williams, a mixed-methods researcher, values AI in research but is also being thoughtful about how it is going to impact the future of the UXR industry. #UXR #ThinkFirst
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As AI‑generated media and deepfakes becomes more convincing, trust online is increasingly a design challenge, not just a technical one. This new Microsoft report looks at how signals like provenance, watermarking, and authentication are a path to increase confidence in the authenticity of media, and why no single solution can carry the weight of trust on its own. The takeaway for designers and UX researchers: credibility depends on how context is designed, explained, and interpreted, not just whether it exists. https://lnkd.in/ghggqTkX
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“We will be required to be lifelong learners. Our roles will be redefined eventually. Research will just be a part of our larger skill set, so ride the wave, become a lifelong learner, and just understand that this is the world that we live in right now, and be adaptable and develop multiple streams of skills.” That’s the advice Rose B., Senior Staff AI UX Researcher at PayPal, has for researchers as they chart their future in a world of AI. #UXR #ThinkFirst