PinnedInPersonifybyOm Suthar·Apr 16, 2024Shaping the problem within product discoveryThe anti-climatic delivery
PinnedInUX CollectivebyOm Suthar·Mar 1, 2022My startup that was just a productThis isn’t another obituary for a failed startup. It’s a lot more personal than that. This is a real story, about a real startup, my…A response icon1A response icon1
PinnedInPersonifybyOm Suthar·Nov 21, 2020Reinventing the personaWho doesn’t love dunking on personas? After all, it’s one of the most misused frameworks out there. Alan Cooper is credited as the father…
Om Suthar·Jun 21The design leaders that never madeMany design leaders, especially in large companies were never builders to begin with. You can tell, because the moment AI showed up, their…
InPersonifybyOm Suthar·Sep 29, 2023Shifting from outputs to outcomesCreating a new product or service and scaling it from 0–1 isn’t a linear path. On the contrary, it’s a process that requires oscillation…
In8px MagazinebyOm Suthar·Sep 29, 2020The natural evolution for design leadership.At the beginning of the end
Om Suthar·Aug 31, 2019Announcing SQRL V.3We’re excited to launch our third major update to the SQRL app. It includes the introduction of gratitude journaling, an updated dashboard…
InDesign + SketchbyOm Suthar·Oct 13, 2018Soft 8pt. grid for SketchBackgroundA response icon7A response icon7
Om Suthar·Aug 29, 2017From the first days as a new parent.This was written more for myself than anyone else. We had a plan, a really good one. The bag was packed and in the car 2 weeks in advance…
InOne Design CommunitybyOm Suthar·Nov 15, 2016Creating Seamless Product ExperiencesThe #IoT (Internet of Things)-driven industrial design & user experience sandwich: why it’s all the rage and how to make it.
