Medium

Braze

Braze

·

Dec 15, 2017

Calling it now: Push Notifications will go the way of social media

By Myles Kleeger, President and Chief Revenue Officer

Calling it now: Push Notifications will go the way of social media

Braze

·

Jun 29, 2017

Cannes Lions 2017: How Tech is Transforming Marketing (and How Agencies Can Respond)

By Matt McRoberts, VP of Partnerships and Channel at Appboy

Cannes Lions 2017: How Tech is Transforming Marketing (and How Agencies Can Respond)

Braze

·

Jun 14, 2017

Apple Bets Big on Smart Speakers and Augmented Reality

When it comes to Apple announcements, people expect mystery. Steve Jobs’ “One more thing” surprise announcements have become as iconic a…

Apple Bets Big on Smart Speakers and Augmented Reality

Braze

·

Feb 21, 2017

Don’t Buy Into These Mobile Marketing Myths

As mobile has gone from emerging technology to the center of many people’s lives, we’ve seen a number of mobile marketing principles and…

Don’t Buy Into These Mobile Marketing Myths

Braze

·

Feb 6, 2017

Mobile Usage Dropped 36% During Super Bowl 51 Halftime

This year’s Super Bowl was a lot crazier than usual. The first overtime in NFL championship history, plays that seemed to defy physics, and…

Mobile Usage Dropped 36% During Super Bowl 51 Halftime

Braze

·

Jan 27, 2017

How to Market Differently (and Effectively) to Each Generation

You wouldn’t send a push notification advertising a sale on cognac to an 11-year-old or an email to Australian customers wishing them a…

How to Market Differently (and Effectively) to Each Generation

Braze

·

Jan 12, 2017

When Does Message Personalization and Segmentation Become a Trap?

As it becomes harder to reach and engage customers in today’s distraction-filled world, more and more marketers are turning to…

When Does Message Personalization and Segmentation Become a Trap?

Braze

·

Jan 5, 2017

CES 2017: 4 Trends Marketers Should Watch

Today marks the start of the 50th edition of the Consumer Electronics Show (CES), held annually in Las Vegas. During CES 2017, which runs…

CES 2017: 4 Trends Marketers Should Watch

Braze

·

Nov 30, 2016

8 Times Push Notifications Would’ve Changed History

While push notifications have only been around since 2009, they’ve become such game-changers for marketers doing the sending and customers…

8 Times Push Notifications Would’ve Changed History

Braze

·

Nov 15, 2016

Why Mobile Marketers Should Watch the Google Pixel’s Nearly 300% Growth Rate in Early Adoption

A little more than a month ago Google announced it was challenging Apple and Samsung head-on for smartphone market share with Google Pixel…

Why Mobile Marketers Should Watch the Google Pixel’s Nearly 300% Growth Rate in Early Adoption

Braze

Braze

Braze is the customer engagement platform for leading brands. We unite data, technology, and teams to create brilliant messaging experiences.

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