Medium

Henry Cheng

Henry Cheng

·

Jan 3

Some real challenge here…

I used to write frequently here. But the last time I posted, it was in July 2024.

Some real challenge here…

Henry Cheng

·

Jul 14, 2024

4 ways to make sure your CTA buttons are drawing enough attention

First of all, I don’t believe design is more important than copy. Nor do I believe copy is more important than design.

4 ways to make sure your CTA buttons are drawing enough attention

In

The Startup

by

Henry Cheng

·

Oct 27, 2023

Look how Trader Joe’s fearlessly writes their product description

A product catalog. Unlike any product catalog. How to infuse personality in your product description

Look how Trader Joe’s fearlessly writes their product description

Henry Cheng

·

Oct 8, 2023

How to write useful feedback even if you’re not a native speaker

Writing feedback is more than just saying something is good or bad. If you’re missing this element, it’s always a bad feedback

How to write useful feedback even if you’re not a native speaker

Henry Cheng

·

Sep 16, 2023

The Bandwagon effect: How to win trust in your prospect’s eyes?

A few ways to show and tell that you’re “the one”

The Bandwagon effect: How to win trust in your prospect’s eyes?

In

ILLUMINATION

by

Henry Cheng

·

Sep 15, 2023

Why you need to be selective. 7 lessons I learned at work (2023 version)

A few lessons I learned through 7 years of working. Some are even life lessons.

Why you need to be selective. 7 lessons I learned at work (2023 version)

In

The Startup

by

Henry Cheng

·

Aug 26, 2023

One message, two sides. Which one should you use to your advantage?

How the framing effect affects your everyday decision making

One message, two sides. Which one should you use to your advantage?

Henry Cheng

·

Aug 13, 2023

But you’re free to…

We use this persuasion technique all the time unconsciously

But you’re free to…

In

Bootcamp

by

Henry Cheng

·

Aug 11, 2023

Are you an F-shaped scanner online?

How businesses keep your attention online without losing you

Are you an F-shaped scanner online?

In

The Startup

by

Henry Cheng

·

Aug 4, 2023

What if you let your customers write your headlines…

Writing headlines is a challenge. A HUGE challenge.

What if you let your customers write your headlines…

Henry Cheng

Henry Cheng

I love studying techniques that make people say YES! Sometimes I write about careers and sometimes I write in Chinese. English as a second language :)

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