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Christian Banach

Christian Banach

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Aug 15, 2019

3 Simple Rules to Overcoming Sales Objections for Outbound Sales

My very first day at my very first job was as a holiday sales associate at Best Buy.

3 Simple Rules to Overcoming Sales Objections for Outbound Sales

Christian Banach

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Aug 8, 2019

Sales Outsourcing vs In-House? 7 Critical Factors to Consider

Brands are increasingly moving work that traditionally has been done by external partners to in-house agencies. Strategy, creative, media…

Sales Outsourcing vs In-House? 7 Critical Factors to Consider

Christian Banach

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Aug 2, 2019

4 Stages of a Highly Successful Sales Call for Outbound Sales

Just because someone is a skilled marketer that does not mean that they know how to sell or lead an effective sales call.

4 Stages of a Highly Successful Sales Call for Outbound Sales

Christian Banach

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Mar 7, 2019

It’s Your Fault the New Business Call was Unsuccessful, You Weren’t READY

Are you dissatisfied with how your last sales discovery call went? Do you often find yourself complaining that the prospect was unqualified…

It’s Your Fault the New Business Call was Unsuccessful, You Weren’t READY

Christian Banach

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Feb 27, 2019

Hall-of-Fame Football Coach’s Secret Weapon Will Improve Your Agency’s New Business Calls

What happens in your agency after the new business call ends?

Hall-of-Fame Football Coach’s Secret Weapon Will Improve Your Agency’s New Business Calls

Christian Banach

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Feb 20, 2019

Three R’s of Sales Email Personalization at Scale for Agency New Business

Are your business development reps spending the right amount of time on the right targets for agency new business? At many agencies, those…

Three R’s of Sales Email Personalization at Scale for Agency New Business

Christian Banach

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Oct 10, 2018

How Fishing Can Help Win Agency New Business

Are you finding lead generation to be a frustrating part of your work as an agency principal? If so, you’re not alone. Many agencies are…

How Fishing Can Help Win Agency New Business

Christian Banach

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Aug 12, 2018

The Emerging Sales Tool Your Agency’s Business Development Program Needs

Your agency’s new business program needs a repeatable, scalable, and importantly, personalized, prospecting process to keep the pipeline…

The Emerging Sales Tool Your Agency’s Business Development Program Needs

Christian Banach

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Jun 21, 2018

What A Waiter Can Teach Your Agency About Cold Calling

Dining out is one of my favorites activities. I love the experience, the opportunity to be social and of course the food. But, what irks…

What A Waiter Can Teach Your Agency About Cold Calling

Christian Banach

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May 13, 2018

8-Point Checklist for More Effective Cold Email

New business is tough. But know that your dream client is one effective cold email away from changing the trajectory of your agency. I’ve…

8-Point Checklist for More Effective Cold Email

Christian Banach

Christian Banach

I help agencies build outbound sales programs that create a predictable and scalable process to win new business from their dream clients.

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