InMagnetic NotesbyDean Wilson·Apr 7, 2021Would you buy a used car from a start-up? $7bn says you would.We interviewed some of the team behind the phenomenon that is Cazoo.A response icon1A response icon1
InMagnetic NotesbyDean Wilson·Mar 17, 2020Sharing our ‘Fluxx essentials’ with future product and service designers“Within a morning session, they’ve got a set of tools that they can apply to the projects that they’re working on now”
InMagnetic NotesbyDean Wilson·Mar 10, 2020The Great Transport HackOur transport system is under immense pressure. Advancing technology is changing the way we travel and our transport and mobility options…
InMagnetic NotesbyDean Wilson·Oct 14, 2019Why we ran a cab service from our office in London to learn about the future of transportThe Zume project was a radical experiment in Cambridge that got commuters out of their cars and into public transport, without investing…
InMagnetic NotesbyDean Wilson·May 23, 2019Getting your story across using video isn’t nearly as hard as you think.If you're reading this, the chances are you are not being employed because of your years behind the lens or in an editing suite. This…
InMagnetic NotesbyDean Wilson·Jan 16, 2017What can street traders and activists teach us about product development?For years in Manila there was a street side trade in fuel, sold in recycled bottles. Sellers would bulk buy* fuel in the morning and then…
InMagnetic NotesbyDean Wilson·Jun 20, 2016How watching a short clip from a Tom Hanks movie saved one company £1.5 millionIf you’ve ever facilitated a product development workshop you know the situation: you’re all hyped up about a new idea you think has the…
InMagnetic NotesbyDean Wilson·Jun 8, 2016Why 8 year-olds can’t be trusted to design products for grown-ups“I am forty. I have wrinkles and grey hair and would like to have a walking stick to help me walk.” If you’re in your thirties or forties…A response icon1A response icon1
