Medium

Andy Halley-Wright

Andy Halley-Wright

·

Jun 8, 2016

RESIST THE USUAL

“The value of an idea is in inverse ratio to the number of times it has been used… our job is to resist the usual” said Raymond Rubicam the…

Andy Halley-Wright

·

Apr 5, 2016

PURPOSE DRIVEN BUSINESS

Having “purpose” is the difference between surviving and thriving. Here are seven silver bullets to this key success factor.

Andy Halley-Wright

·

Jan 5, 2016

WHAT’S IN A NAME

Shakespeare was wrong when he said that “a rose by any other name would smell as sweet” because nothing is more important in marketing and…

Andy Halley-Wright

·

Nov 13, 2015

MY BRAND RELIGION

There’s a poster floating around on Linked In posted by marketing guru Martin Lindstrom that says that “the world’s most successful brands…

Andy Halley-Wright

·

Oct 30, 2015

HELP!

“Help, I need somebody; help, not just anybody; help you know I need someone, help!” cried the Beatles 50 years ago almost to the day…

Andy Halley-Wright

·

Sep 23, 2015

FIND YOUR BRAND IDEA

Having learned that ideas are nothing more or less than new combinations, I was able to clearly and convincingly articulate what our work…

Andy Halley-Wright

·

Sep 7, 2015

CONFLICT CREATES CHARACTER

(Tension makes stories go and market share go up)

Andy Halley-Wright

·

Jul 24, 2015

HEAT, DUST & DREAMS OF “THE PITCH”

(And Joe De Deo’s “70 New Business Secrets”)

Andy Halley-Wright

·

Jun 11, 2015

HERE’S TO INNOVATION

(And the crazy ones)

Andy Halley-Wright

·

Jun 8, 2015

BRANDS ARE ANIMALS TOO

(Darwin on Brand Power)

Andy Halley-Wright

Andy Halley-Wright

Brands are ideas that people store away in their hearts and carry around in their heads. Branding is my life’s work.

Following

Help

Status

About

Careers

Press

Blog

Store

Privacy

Rules

Terms

Text to speech