Medium

Kelly Moran

Kelly Moran

·

Dec 19, 2025

Qualitative Inquiry Can Make Quantitative Work More Meaningful: But Which Comes First?

A case study presented for Quant UX Blog

Qualitative Inquiry Can Make Quantitative Work More Meaningful: But Which Comes First?

In

Bootcamp

by

Kelly Moran

·

Nov 18, 2025

Synthetic Data Only Blurs the Picture

And it won’t tell you anything new

Synthetic Data Only Blurs the Picture

In

Bootcamp

by

Kelly Moran

·

Jun 13, 2025

The Giggle

Can AI be a good qualitative researcher? Depends on what you think about qualitative research.

The Giggle

Kelly Moran

·

Apr 21, 2025

Engaging the Next Generation: Supporting GenZ in the Workplace

Younger workers are less engaged in the post-pandemic workplace than their more experienced peers. They need more support.

Engaging the Next Generation: Supporting GenZ in the Workplace

In

Bootcamp

by

Kelly Moran

·

Jul 31, 2024

Researchers: Let’s talk about Impact

How do you tell your impact story?

Researchers: Let’s talk about Impact

In

Bootcamp

by

Kelly Moran

·

Apr 3, 2024

Why you can’t just ask

Learning about aspirational selves, or: How the environmental movement helped a team trust their users again

A close up of dew drops and blades of grass in a pretty green field.

Kelly Moran

·

Oct 11, 2023

Use your tactical research to surface stratigic questions

Breaking the cycle of endless user testing

Use your tactical research to surface stratigic questions

In

Bootcamp

by

Kelly Moran

·

Oct 3, 2023

The Homer Simpson Effect: Asking users can lead to unusable products. Here’s why to do it anyway.

Homer got a bad rap in UX. There’s a well-worn example using the episode where the inept Nuclear Safety Inspector and father of three is…

In

Bootcamp

by

Kelly Moran

·

Sep 25, 2023

Stakeholders questioning your methods? That’s a good thing!

Why getting tough questions is your opening to driving higher impact

Stakeholders questioning your methods? That’s a good thing!

In

UX Collective

by

Kelly Moran

·

Aug 8, 2021

1,000 Days at Google

An update.

A colorful wooden abacus — an ancient calculating tool using rows of beads on a frame.

Kelly Moran

Kelly Moran

Anthropologist plying my craft in tech. Formerly at Google. Writing on: Experience Research | Travel | Reflections www.linkedin.com/in/kellymoran/

Following

Help

Status

About

Careers

Press

Blog

Store

Privacy

Rules

Terms

Text to speech