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Konstantina Slaveykova

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Konstantina Slaveykova

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Jan 27, 2024

NLP Intro: What is tf-idf and how to use it?

Text analysis often involves comparing multiple texts or even collections of documents. This can require vertical (deep-diving in one text)…

NLP Intro: What is tf-idf and how to use it?

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DataDotScience

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Konstantina Slaveykova

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Dec 12, 2023

NLP Intro: Using Lexicons in Sentiment Analysis

Sentiment analysis, or as it is also known, opinion mining, is a key step in unlocking the meaning of a text. Having spent some years in…

NLP Intro: Using Lexicons in Sentiment Analysis

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DataDotScience

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Konstantina Slaveykova

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Nov 28, 2023

NLP Intro: Exploring word frequency with the tidytext R package

In the previous article in the series, we introduced the term text mining and looked at the benefits of tidy datasets. Now let’s have a…

NLP Intro: Exploring word frequency with the tidytext R package

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DataDotScience

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Konstantina Slaveykova

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Nov 28, 2023

NLP Intro: What is the tidy approach to text mining?

Data scientists Julia Silge and David Robinson created the tidytext R package to make life easier for everyone interested in analysing and…

NLP Intro: What is the tidy approach to text mining?

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DataDotScience

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Konstantina Slaveykova

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Nov 6, 2023

NLP Intro: Tokenizing your text

Texts (from famous fiction to archival data, court decisions and social media conversations) offer exciting opportunities for…

NLP Intro: Tokenizing your text

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DataDotScience

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Konstantina Slaveykova

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Oct 25, 2023

NLP Intro: what are N-grams and how to use them?

NLP stands for Natural Language Processing*. This is a branch of computer science focusing on the analysis of written or spoken language.

NLP Intro: what are N-grams and how to use them?

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DataDotScience

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Konstantina Slaveykova

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Oct 16, 2023

Is AVE (advertising value equivalency) a reliable success metric?

I love watching Breakfast on TVNZ with my morning coffee. It’s a lovely mix of the latest political news and fascinating stories like the…

Is AVE (advertising value equivalency) a reliable success metric?

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DataDotScience

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Konstantina Slaveykova

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Oct 16, 2023

Data Art: creating artworks in R

We have been hearing a lot about AI-generated art lately, but this week I am interested in exploring how curious humans use data to create…

Data Art: creating artworks in R

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DataDotScience

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Konstantina Slaveykova

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Oct 9, 2023

Using Generative AI in Measurement & Analytics: Pitfalls & Opportunities

*Article written for the AMEC Innovation Hub Series: a knowledge-sharing initiative by the AMEC, the International Association for the…

Using Generative AI in Measurement & Analytics: Pitfalls & Opportunities

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DataDotScience

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Konstantina Slaveykova

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Sep 26, 2023

ResBaz Wellington 2023

Inspiring VUW researchers in times of uncertainty

ResBaz Wellington 2023

Konstantina Slaveykova

Konstantina Slaveykova

Perpetually curious, alway learning | Analyst & certified Software Carpentry instructor | Based in Wellington, NZ

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