PinnedInSPHERICAL THINKINGbyMarco Spies·Jun 24Your Brand Is Being Automated in Pieces. That’s the Problem.Imagine a mid-sized company that has spent years building its brand.
InSPHERICAL THINKINGbyMarco Spies·Jul 20Brands Are Starting to Live in Rooms Again, Not Just in FeedsFor most of the last two decades, building a brand meant winning the visual layer: the logo, the palette, the typography, the feed. The eye…
InSPHERICAL THINKINGbyMarco Spies·Jul 7Is Your Brand AI-Ready? Most Aren’t — and It’s Not About the ToolsAsk most marketing leaders whether their brand is ready for AI, and you’ll get a confident yes. Ask what that readiness actually consists…
Marco Spies·Jan 24, 2019Wir haben Branded Interactions grundlegend überarbeitet…Bereits seit drei Monaten gibt es das neue Branded Interactions — Lebendige Markenerlebnisse für eine neue Zeit im Handel. Wer sich fragt…
Marco Spies·Sep 5, 2018Look, who’s talking? — Designing voice- and text-based chatbots with personality.Messaging-based chatbots often need to share the user’s attention with other chatbots. It is quite possible that a user has several…
