Michael Harf·Apr 30, 2018WHY MONEY-BACK GUARANTEES DON’T WORKTrust is one of the biggest factors for customers when make a purchasing decision. The old adage “people buy from people they like” is only…
Michael Harf·Apr 29, 2018Why most cold calling never works (and how to make it work almost every time)If you ask any salesperson what they dislike most about their job, 10 out of 10 salespeople will undoubtedly answer “cold-calling”.The…A response icon1A response icon1
Michael Harf·Apr 17, 2018Why Customers Buy From YouCustomers buy from you because you are the fastest, cheapest and have the best service or some combination of these right? That’s what most…A response icon2A response icon2
Michael Harf·Apr 9, 2018How to beat customer churnThere are many great business models out there but for me you can’t beat an annuity type business. Finding a customer once and having them…
Michael Harf·Apr 1, 2018Why niching works and why you can’t build a business without starting in a nicheThere’s no such thing as true generalists, or if there is you won’t have heard of them. You’ll never find that the top carpenter is also…
Michael Harf·Mar 25, 2018Why good sales reps are SO hard to find (and how to find them)When I started my coffee business I went through almost 20 sales reps before almost giving up on the sales rep idea. The more business…
Michael Harf·Dec 5, 2017Sniper Targeting on Facebook: How to Target ONE specific person with super targeted adsAs salespeople we have all been through some version of the following scenario:A response icon8A response icon8
