Medium

Rob Avila-Browning

In

RobBlog

by

Rob Avila-Browning

·

Jul 6, 2024

How To Restructure Paid Search Google Ads Campaigns for AI

The advent of AI tools like Smart Bidding and Broad Match has dramatically shifted the way marketers manage their campaigns, moving towards…

How To Restructure Paid Search Google Ads Campaigns for AI

In

RobBlog

by

Rob Avila-Browning

·

Feb 19, 2024

YouTube Ads Just Got Way Easier (Seriously!): YouTube Reservation Campaigns

Okay, if you’ve ever tried to get your YouTube ads in those prime spots, you know it could be a total headache. Well, Google just changed…

YouTube Ads Just Got Way Easier (Seriously!): YouTube Reservation Campaigns

In

RobBlog

by

Rob Avila-Browning

·

Jan 30, 2024

Google Ads 2024: Perfecting PPC with Broad Match & Value-Based Strategies

In 2024, optimizing PPC performance in Google Ads revolves around the strategic integration of Broad Match and Value-Based Bidding. This…

Google Ads 2024: Perfecting PPC with Broad Match & Value-Based Strategies

In

RobBlog

by

Rob Avila-Browning

·

Jan 1, 2024

Shaking Up the Digital Scene: YouTube Shorts’ Whirlwind Journey from Launch to Ad Star

Welcome to the bite-sized revolution! YouTube Shorts burst onto the scene in 2021, flipping the script on video content with its snappy…

Shaking Up the Digital Scene: YouTube Shorts’ Whirlwind Journey from Launch to Ad Star

In

RobBlog

by

Rob Avila-Browning

·

Dec 30, 2023

Google’s Demand Generation Campaigns and the Future of Brand Engagement

Consumer behavior is evolving, leading to decisions being made at various stages of the purchasing process. Advertisers are thus exploring…

Rob Avila-Browning

Rob Avila-Browning

Digital Strategy & Data-Driven Insight — On a Mission To Throw Ideas At The Internet’s Velcro Wall 💻 💡(rob-blog.com)

Following

Help

Status

About

Careers

Press

Blog

Store

Privacy

Rules

Terms

Text to speech