Yasmine·Jan 23, 2020Tips: B2B Research + Design SprintsB2B product / service design can be extremely rewarding.
InUX CollectivebyYasmine·Jun 25, 2018Researchers: stay safe and reasonably uncomfortableAs a researcher in FinTech, speaking to people living on the edge economically has been an important part of my work. In-home interviews…A response icon1A response icon1
Yasmine·Jun 25, 2018Design Thinking in a NutshellA few years ago you’d hear “move fast and break things” up and down the halls of tech startups and the big companies trying to emulate…
Yasmine·Feb 15, 2018Usability guidelines to check before testingHere is a list of usability guidelines that anyone can use to evaluate whether their design meets basic usability criteria. You can use…
Yasmine·Feb 15, 2018People NerdsI was interviewed by People Nerds about my approach to design research. You can read it here.
Yasmine·Dec 5, 2017Quant Data + Qual User Research working togetherQuant data is like a smoke signal that points to an interesting place. Qualitative user research uncovers the story from the ground.
Yasmine·Jun 4, 2017I was raised as a muslim, this is what I was taught:While I do not practice Islam daily, I was raised Muslim. In today’s climate, I think it is important to share what mainstream muslims look…
Yasmine·Apr 26, 2017Webinar Video: Design Thinking & Design ResearchLast week I did a webinar for UserTesting.com where I covered:
Yasmine·Dec 31, 2016User Research & Design Thinking: using mini-museums and hands-on workshopsEarly in my career, I supported product design with insights I delivered in User Research Reports filled with bullet points and bite-size…A response icon7A response icon7
