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Ærial

Ærial

·

Nov 30, 2023

Spotify Unwrapped: Trust through transparency

Spotify Wrapped has become an annual phenomenon, with its vibrant visuals and witty commentary transforming user data into a trendy…

Spotify Unwrapped: Trust through transparency

Ærial

·

Nov 1, 2023

The subtle art of micro-branding

Making impactful statements isn’t always about making a splash with sweeping logo changes or dramatic ad campaigns. In even the most…

The subtle art of micro-branding

Ærial

·

Oct 20, 2023

Commanding attention in a complex landscape: SaaS

As the SaaS market becomes more crowded, startups are finding it increasingly difficult to differentiate themselves from the competition…

Commanding attention in a complex landscape: SaaS

Ærial

·

Oct 2, 2023

The symbiotic relationship between Product Marketing and Brand Development

Marketers often focus intensely on the features, benefits, and competitive positioning of their products. And this focus makes perfect…

Ærial

·

Aug 31, 2023

Launching out of stealth—a brand-led approach

In the absence of brand recognition, startups risk being overlooked in a crowded marketplace, making it more important for them to create a…

Ærial

·

Aug 2, 2023

The logo is dead.

When we think of logos, our minds often conjure up a fixed image — a solitary emblem etched into our memory. But in today’s world of…

Ærial

·

May 26, 2023

Building a Brand MVP

Building a brand as a startup is tricky. An obvious challenge is that startups often operate off a lot of assumptions. Too often, startups…

Ærial

·

May 10, 2023

Go slow to move fast

A Startup Genome study states that startups need 3x longer to validate their market than most founders expect, and this estimation leads to…

Go slow to move fast

Ærial

·

Apr 10, 2023

All channels, all the time

The sales process is no longer linear and disconnected. Driven by digital access, customers are fluid in their interactions and…

All channels, all the time

Ærial

·

Apr 5, 2023

Defining the product’s mission

Many startups believe that great products sell themselves. In many case, that’s true. However, to achieve consistent and enduring revenue…

Defining the product’s mission

Ærial

Ærial

Brand Development & Identity — Ærial helps align Brand, Product, and Experience. Written by Joyce Chung & Imri Larsen. aerial.fyi

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